DEFY Lingerie Gives Butt Pads Some Major Competition

NEW YORK, Aug. 9, 2017 /PRNewswire/ -- Kariyma Marie is introducing "DEFY Lingerie," a collection designed to lift and define a woman's derriere so she doesn't have to be part of the 40% of women considering enhancement surgery. With big booties dominating media, the brand aims to encourage women to embrace their own sexy and DEFY the odds.

There are three core products from the "Cheeky Collection," designed to double as functional shapewear and sexy lingerie so women can ditch embarrassing butt pads.

What Makes Cheeky Different?

• DOESN'T LOOK LIKE SHAPEWEAR
  Unlike traditional shapewear, a woman's lover won't know that her Cheeky acts as a push up bra for her backside when she undresses.  
• FULL RANGE ADJUSTABILITY
  The brand has made shapewear bottoms FULLY adjustable. Women are no longer restricted to the same old three-hook setup seen with competitors.
• ACTUALLY COMFORTABLE
  The garments don't use uncomfortable compression materials. Wearers can adjust the fit without the appearance of an unnaturally shaped bottom.

The Cheeky Garter™ uses specialty bands designed to lift and separate the buttocks for instantly defined curves, without padding or surgery. Just the wearer and her natural curves.

Kariyma has worked with globally recognized brands such as L'Oreal and Jones New York, dating back 10 years. She's watched digital influence become a force in society's perception of body image. Enhancement procedures have rose over 200% since 2000.

"Constant images of flawless Instagram models and celebrities surgically enhanced and photoshopped to perfection set an unattainable standard for women. It can leave them feeling inadequate and reluctant to celebrate their bodies," Kariyma said.

With the help of Wanda Jones, former Design Director at Maidenform, Kariyma diligently developed an expert fit. Whether you've got a little booty or a big one, the brand intends to give you a lift from the inside, out.

DEFY Lingerie will be available for purchase at www.DEFYlingerie.com September 2017.

ABOUT DEFY Lingerie

DEFY Lingerie specializes in providing sexy and adjustable support for every derriere. Our collection is designed to lift and DEFY the laws of gravity while giving every cheeky chick her sexy back without silicone, padding or surgery. Designed for the women who work with what they have and DEFY the odds while doing it.

Media: Contact Macy Harrell at 929-400-7674 or [email protected] for additional information, images, product samples or a glass of wine if you need one.

SOURCE DEFY Lingerie