Delta's Technical Operations Unveils New Look and Name, 'TechOps' for Its Aviation Future

MRO Dallas Provides Backdrop for Logo Unveiling



Apr 03, 2001, 01:00 ET from Delta Air Lines, Inc.

    DALLAS, April 3 /PRNewswire/ -- Executives at Delta's Technical Operations
 Division today officially unveiled its branded look, the "TechOps" logo on the
 opening day of Aviation Week's Maintenance Repair and Overhaul (MRO) Dallas
 Conference and Exhibition.  Their goal is to create an identity enhancement to
 market Delta TechOps' aviation maintenance services more effectively.
     "Our new look will allow the division to create both a name and visual
 identity across all customer touchpoints," said Ray Valeika, senior vice
 president - technical operations.  "Launching our branded look is symbolic of
 our movement in that direction.  Technical Operations is taking a bold, new
 and aggressive step in the way we are positioning ourselves, and we want to
 convey that with a distinguishing look."
     Landor, the same company that recently produced Delta's dramatic ribbon-
 like livery and visual identity for the airline's aircraft and other products,
 was chosen to provide naming and visual options for the new identity. The
 result is a look that conveys a strong yet simple wordmark of Technical
 Operations' attributes -- quality, safety and reliability.
     Just as corporate Delta Air Lines displayed only the word "Delta" on its
 new logotype, Technical Operations foreshortened its title to the more common
 moniker, TechOps.
     "We are planning to increase the amount of insourcing work we do in the
 next four years," said Basil Papayoti, director - tech sales and marketing.
 "We are already known throughout the industry, and now we've got an identity
 to associate with our outstanding  reputation."
     The logo's tagline "Aviation Excellence Worldwide" was adopted as a
 trademark to signify a commitment to a superior standard.  Over the past
 several years Technical Operations has been recognized by several
 organizations for its success in business, safety and continuous educational
 improvement.
     Delta's Technical Operations division won the 1999 Georgia Oglethorpe
 Award for organizational excellence.  In 2000, it was the first in the airline
 industry to be recognized by the Occupational Safety and Health Administration
 (OSHA) for its participation in OSHA's Voluntary Protection Program.  This
 program recognizes excellence in an employer's site specific occupational
 safety and health programs.
     Last month, Delta Technical Operations was recognized by the FAA for the
 record 6,671 technicians who participated in the 2000 FAA-AMT Safety Awards
 Program.  The program recognizes individuals who actively participate in
 recurrent or initial training programs on their own.
     "The awards that we receive are not our prime concern," said Valeika.
 "They are the byproducts of our efforts to become the best in the maintenance
 business.  We are constantly looking at ways to improve our productivity and
 efficiency, and I think that our new identity says just that."
     The TechOps Logo will be used in various aspects of marketing and
 internal/external product promotion including a four-theme campaign currently
 featured in Aviation Week's Maintenance, Repair and Overhaul publication.
     Delta's Technical Operations Division, staffed by more than 11,700
 aviation maintenance professionals around the world, provides maintenance and
 engineering support services for Delta's fleet of nearly 600 aircraft and a
 number of aviation industry customers.  Services range from project
 engineering to comprehensive turnkey agreements which provide all aircraft
 maintenance services for certain customers.
     Delta's goal is to become the #1 airline in the eyes of its customers,
 flying passengers and cargo from anywhere to everywhere.  Passengers already
 choose Delta more often than any other airline in the world on 5,196 flights
 each to 353 cities in 59 countries on Delta, Delta Express, Delta Shuttle, the
 Delta Connection carriers, and Delta's Worldwide Partners.  Delta is a
 founding member of SkyTeam, a global airline alliance which provides customers
 with extensive worldwide destinations, flights and services.  For more
 information, visit Delta at www.delta.com .
 
 

SOURCE Delta Air Lines, Inc.
    DALLAS, April 3 /PRNewswire/ -- Executives at Delta's Technical Operations
 Division today officially unveiled its branded look, the "TechOps" logo on the
 opening day of Aviation Week's Maintenance Repair and Overhaul (MRO) Dallas
 Conference and Exhibition.  Their goal is to create an identity enhancement to
 market Delta TechOps' aviation maintenance services more effectively.
     "Our new look will allow the division to create both a name and visual
 identity across all customer touchpoints," said Ray Valeika, senior vice
 president - technical operations.  "Launching our branded look is symbolic of
 our movement in that direction.  Technical Operations is taking a bold, new
 and aggressive step in the way we are positioning ourselves, and we want to
 convey that with a distinguishing look."
     Landor, the same company that recently produced Delta's dramatic ribbon-
 like livery and visual identity for the airline's aircraft and other products,
 was chosen to provide naming and visual options for the new identity. The
 result is a look that conveys a strong yet simple wordmark of Technical
 Operations' attributes -- quality, safety and reliability.
     Just as corporate Delta Air Lines displayed only the word "Delta" on its
 new logotype, Technical Operations foreshortened its title to the more common
 moniker, TechOps.
     "We are planning to increase the amount of insourcing work we do in the
 next four years," said Basil Papayoti, director - tech sales and marketing.
 "We are already known throughout the industry, and now we've got an identity
 to associate with our outstanding  reputation."
     The logo's tagline "Aviation Excellence Worldwide" was adopted as a
 trademark to signify a commitment to a superior standard.  Over the past
 several years Technical Operations has been recognized by several
 organizations for its success in business, safety and continuous educational
 improvement.
     Delta's Technical Operations division won the 1999 Georgia Oglethorpe
 Award for organizational excellence.  In 2000, it was the first in the airline
 industry to be recognized by the Occupational Safety and Health Administration
 (OSHA) for its participation in OSHA's Voluntary Protection Program.  This
 program recognizes excellence in an employer's site specific occupational
 safety and health programs.
     Last month, Delta Technical Operations was recognized by the FAA for the
 record 6,671 technicians who participated in the 2000 FAA-AMT Safety Awards
 Program.  The program recognizes individuals who actively participate in
 recurrent or initial training programs on their own.
     "The awards that we receive are not our prime concern," said Valeika.
 "They are the byproducts of our efforts to become the best in the maintenance
 business.  We are constantly looking at ways to improve our productivity and
 efficiency, and I think that our new identity says just that."
     The TechOps Logo will be used in various aspects of marketing and
 internal/external product promotion including a four-theme campaign currently
 featured in Aviation Week's Maintenance, Repair and Overhaul publication.
     Delta's Technical Operations Division, staffed by more than 11,700
 aviation maintenance professionals around the world, provides maintenance and
 engineering support services for Delta's fleet of nearly 600 aircraft and a
 number of aviation industry customers.  Services range from project
 engineering to comprehensive turnkey agreements which provide all aircraft
 maintenance services for certain customers.
     Delta's goal is to become the #1 airline in the eyes of its customers,
 flying passengers and cargo from anywhere to everywhere.  Passengers already
 choose Delta more often than any other airline in the world on 5,196 flights
 each to 353 cities in 59 countries on Delta, Delta Express, Delta Shuttle, the
 Delta Connection carriers, and Delta's Worldwide Partners.  Delta is a
 founding member of SkyTeam, a global airline alliance which provides customers
 with extensive worldwide destinations, flights and services.  For more
 information, visit Delta at www.delta.com .
 
 SOURCE  Delta Air Lines, Inc.