Despite Economic Slowdown, More Consumers Will Use the Internet to Purchase Travel, Reports Jupiter Media Metrix

Twenty-Nine Percent of U.S. Online Consumers Use the Internet to Purchase

Travel, While 29 Percent Use the Internet to Research Travel

And Then Purchase Offline



Online Travel to Represent 21 Percent of Total U.S. Travel Market By 2006,

Reports Jupiter Analysts from the Jupiter @Travel Forum in Miami



Apr 23, 2001, 01:00 ET from Jupiter Media Metrix

    MIAMI, April 23 /PRNewswire Interactive News Release/ --
 Jupiter Media Metrix (Nasdaq:   JMXI), the global leader in market intelligence,
 today reports that despite the economic slowdown, total U.S. leisure and
 business online travel purchases will more than triple in the next five years,
 from $18 billion in 2000 to $63 billion in 2006.
     "Amidst a softening economy, both consumers and businesses are
 increasingly in search of value for their precious travel dollars," said Heidi
 Kim, Jupiter analyst, from Jupiter's @travel forum in Miami.  "The Internet
 will continue to grow as an important channel for information, products and
 services precisely because of its ability to help travelers find the best
 possible fares and rates.  To increase their share of the growing online
 travel market, travel providers must vigilantly focus on increasing loyalty
 and wallet-share from each of their hard-won customers, in addition to
 converting customers who research online but purchase offline."
     According to Jupiter analysts, travel providers must target different
 messages to customers who purchase online versus customers who research online
 but purchase offline.  While online purchasers seek good prices, ease of use
 and effective service, travel researchers also need reassurance from providers
 about data-privacy, transaction-security and hidden fees.
 
     Jupiter Media Metrix Travel Highlights:
 
      * According to a February 2001 Jupiter Consumer Survey, the Internet
        continues to play a significant role in consumers' overall
        travel-shopping experience:  29 percent of U.S. online consumers
        research and purchase travel on the Internet; 29 percent research
        leisure travel online but ultimately purchase offline; and 42 percent
        are not yet using the Internet for travel shopping.
 
      * Consumers shopping for travel online report that they almost always
        check more than one site before purchasing:  10 percent of
        airline-ticket purchasers online check one site, while 60 percent visit
        two or three and 25 percent visit four or more sites; 10 percent of
        hotel bookers visit one site, while 43 percent visit two or three and
        22 percent visit four or more; and 13 percent of car-rental bookers
        visit one site, while 36 percent visit two or three and 13 percent
        visit four or more.
 
      * To find the best value for their leisure and unmanaged business-travel
        dollar, consumers will use the Internet extensively to find the best
        travel deals available.  U.S. online consumers booked $14 billion of
        leisure and unmanaged travel online in 2000, a figure that Jupiter
        expects to grow to $32 billion in 2006.
 
      * Corporations are curbing business travel and IT budgets, temporarily
        slowing the growth of online managed business-travel bookings.  But
        over the next few years, as companies reinstate IT budgets and
        investments in cost-saving online booking solutions, total online
        managed business-travel bookings will mushroom from $4 billion in 2000
        to $31 billion in 2006.
 
      * According to Media Metrix 2000 fourth-quarter ratings data, sites which
        had the highest composition of Web users at home who reported
        purchasing travel online in the previous six months were:
        CheapTickets.com, with 48 percent, followed by Boston.com with
        46.5 percent and Southwest.com with 43.1 percent.
 
     Jupiter Media Metrix' @Travel Forum
     These and other critical issues facing the online travel industry are
 currently being addressed at the Jupiter @Travel Forum, April 23 to 24, 2001,
 at the Hyatt Regency Hotel in Miami.  The forum features:  Pamela Arway,
 executive vice president & general manager, U.S. Corporate Travel, American
 Express Corporate Travel; Steve Jarvis, vice president, e-commerce, Alaska
 Airlines; Roland Jacobs, chief marketing officer, Orbitz; John Samuel, vice
 president, e-business, American Airlines; Steven Scheper, managing editor,
 e-business, Delta Air Lines; David Brown, director, e-commerce product
 strategy and development, United Airlines; Sam Galeotos, president & CEO,
 Cheap Tickets; Erik Blachford, senior vice-president, Expedia; Trip Davis,
 CEO, TRX; Ramesh Punwani, executive vice-president & CFO, Travelocity.com,
 among many others.  For more information, visit www.jmm.com .
 
 
                          Media Metrix Q-Metrix Report
           Top 10 Sites by Composition of U.S. Web Users at Home Who
             Report Purchasing Travel Online in the Last Six Months
                               Fourth Quarter 2000
 
      Site                                         Audience Composition
      CheapTickets.com                                   48.1%
      Boston.com                                         46.5%
      Southwest.com                                      43.1%
      United.com                                         42.7%
      Delta.com                                          41.5%
      CA.gov                                             40.9%
      Travelocity.com                                    40.3%
      LA Times*                                          40.2%
      Continental.com                                    40.1%
      FedEx.com                                          40.0%
 
     Definitions:
 
     * Represents an aggregation of commonly owned and/or branded domain names.
 
     Composition:  The percentage of a Web site's visitors that belong to a
     specific demographic grouping.
 
     Jupiter Forecast Methodology
     Jupiter uses a wide set of data-gathering tools to conduct research,
 including systematic polling of leading industry executives, extensive
 consumer surveys, Media Metrix audience measurement data, AdRelevance online
 advertising metrics and a rigorous approach to building market forecasting
 models.  Jupiter forecasts, such as in this study, are based on a number of
 methodologies, including close examination of analogous markets (either
 previous growth of new technologies or relevant off-line market case studies),
 consumer self-stated intentions culled from proprietary Jupiter surveying,
 complex market segmentation analysis, and analysis of historical trends.
 Additionally, all forecast assumptions are rigorously debated in a process
 designed to capture the collective judgment of analysts with relevant
 experience and perspectives on each given market.  For a fuller explanation of
 the methodology, please visit www.jmm.com .
 
     About Jupiter Media Metrix
     Jupiter Media Metrix is the global leader in market intelligence for the
 new economy.  The Company delivers innovative and comprehensive Internet
 measurement, analysis, intelligence and events to provide businesses with
 unmatched global resources for understanding and profiting from the Internet.
 Jupiter Media Metrix brings together world-class, innovative and
 market-leading products, services, research methodologies and people.  Jupiter
 Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and
 Jupiter Events.  The Company is headquartered in New York City and operates
 worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe),
 and the Middle East.  Visit us at www.jmm.com for more information.
 
     This press release contains statements of a forward-looking nature
 relating to future events or future financial results of Jupiter Media Metrix.
 Investors are cautioned that such statements are only predictions and that
 actual events or results may differ materially.  In evaluating such
 statements, investors should specifically consider various factors, which
 could cause actual events or results to differ materially from those indicated
 from such forward-looking statements, including the matters set forth in
 Jupiter Media Metrix reports and documents filed from time to time with the
 Securities and Exchange Commission.
 
     CONTACT:  Max Kalehoff, 917-534-6222, mkalehoff@jmm.com
               Catherine Yao, 917-534-6280, cyao@jmm.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X74370928
 
 

SOURCE Jupiter Media Metrix
    MIAMI, April 23 /PRNewswire Interactive News Release/ --
 Jupiter Media Metrix (Nasdaq:   JMXI), the global leader in market intelligence,
 today reports that despite the economic slowdown, total U.S. leisure and
 business online travel purchases will more than triple in the next five years,
 from $18 billion in 2000 to $63 billion in 2006.
     "Amidst a softening economy, both consumers and businesses are
 increasingly in search of value for their precious travel dollars," said Heidi
 Kim, Jupiter analyst, from Jupiter's @travel forum in Miami.  "The Internet
 will continue to grow as an important channel for information, products and
 services precisely because of its ability to help travelers find the best
 possible fares and rates.  To increase their share of the growing online
 travel market, travel providers must vigilantly focus on increasing loyalty
 and wallet-share from each of their hard-won customers, in addition to
 converting customers who research online but purchase offline."
     According to Jupiter analysts, travel providers must target different
 messages to customers who purchase online versus customers who research online
 but purchase offline.  While online purchasers seek good prices, ease of use
 and effective service, travel researchers also need reassurance from providers
 about data-privacy, transaction-security and hidden fees.
 
     Jupiter Media Metrix Travel Highlights:
 
      * According to a February 2001 Jupiter Consumer Survey, the Internet
        continues to play a significant role in consumers' overall
        travel-shopping experience:  29 percent of U.S. online consumers
        research and purchase travel on the Internet; 29 percent research
        leisure travel online but ultimately purchase offline; and 42 percent
        are not yet using the Internet for travel shopping.
 
      * Consumers shopping for travel online report that they almost always
        check more than one site before purchasing:  10 percent of
        airline-ticket purchasers online check one site, while 60 percent visit
        two or three and 25 percent visit four or more sites; 10 percent of
        hotel bookers visit one site, while 43 percent visit two or three and
        22 percent visit four or more; and 13 percent of car-rental bookers
        visit one site, while 36 percent visit two or three and 13 percent
        visit four or more.
 
      * To find the best value for their leisure and unmanaged business-travel
        dollar, consumers will use the Internet extensively to find the best
        travel deals available.  U.S. online consumers booked $14 billion of
        leisure and unmanaged travel online in 2000, a figure that Jupiter
        expects to grow to $32 billion in 2006.
 
      * Corporations are curbing business travel and IT budgets, temporarily
        slowing the growth of online managed business-travel bookings.  But
        over the next few years, as companies reinstate IT budgets and
        investments in cost-saving online booking solutions, total online
        managed business-travel bookings will mushroom from $4 billion in 2000
        to $31 billion in 2006.
 
      * According to Media Metrix 2000 fourth-quarter ratings data, sites which
        had the highest composition of Web users at home who reported
        purchasing travel online in the previous six months were:
        CheapTickets.com, with 48 percent, followed by Boston.com with
        46.5 percent and Southwest.com with 43.1 percent.
 
     Jupiter Media Metrix' @Travel Forum
     These and other critical issues facing the online travel industry are
 currently being addressed at the Jupiter @Travel Forum, April 23 to 24, 2001,
 at the Hyatt Regency Hotel in Miami.  The forum features:  Pamela Arway,
 executive vice president & general manager, U.S. Corporate Travel, American
 Express Corporate Travel; Steve Jarvis, vice president, e-commerce, Alaska
 Airlines; Roland Jacobs, chief marketing officer, Orbitz; John Samuel, vice
 president, e-business, American Airlines; Steven Scheper, managing editor,
 e-business, Delta Air Lines; David Brown, director, e-commerce product
 strategy and development, United Airlines; Sam Galeotos, president & CEO,
 Cheap Tickets; Erik Blachford, senior vice-president, Expedia; Trip Davis,
 CEO, TRX; Ramesh Punwani, executive vice-president & CFO, Travelocity.com,
 among many others.  For more information, visit www.jmm.com .
 
 
                          Media Metrix Q-Metrix Report
           Top 10 Sites by Composition of U.S. Web Users at Home Who
             Report Purchasing Travel Online in the Last Six Months
                               Fourth Quarter 2000
 
      Site                                         Audience Composition
      CheapTickets.com                                   48.1%
      Boston.com                                         46.5%
      Southwest.com                                      43.1%
      United.com                                         42.7%
      Delta.com                                          41.5%
      CA.gov                                             40.9%
      Travelocity.com                                    40.3%
      LA Times*                                          40.2%
      Continental.com                                    40.1%
      FedEx.com                                          40.0%
 
     Definitions:
 
     * Represents an aggregation of commonly owned and/or branded domain names.
 
     Composition:  The percentage of a Web site's visitors that belong to a
     specific demographic grouping.
 
     Jupiter Forecast Methodology
     Jupiter uses a wide set of data-gathering tools to conduct research,
 including systematic polling of leading industry executives, extensive
 consumer surveys, Media Metrix audience measurement data, AdRelevance online
 advertising metrics and a rigorous approach to building market forecasting
 models.  Jupiter forecasts, such as in this study, are based on a number of
 methodologies, including close examination of analogous markets (either
 previous growth of new technologies or relevant off-line market case studies),
 consumer self-stated intentions culled from proprietary Jupiter surveying,
 complex market segmentation analysis, and analysis of historical trends.
 Additionally, all forecast assumptions are rigorously debated in a process
 designed to capture the collective judgment of analysts with relevant
 experience and perspectives on each given market.  For a fuller explanation of
 the methodology, please visit www.jmm.com .
 
     About Jupiter Media Metrix
     Jupiter Media Metrix is the global leader in market intelligence for the
 new economy.  The Company delivers innovative and comprehensive Internet
 measurement, analysis, intelligence and events to provide businesses with
 unmatched global resources for understanding and profiting from the Internet.
 Jupiter Media Metrix brings together world-class, innovative and
 market-leading products, services, research methodologies and people.  Jupiter
 Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and
 Jupiter Events.  The Company is headquartered in New York City and operates
 worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe),
 and the Middle East.  Visit us at www.jmm.com for more information.
 
     This press release contains statements of a forward-looking nature
 relating to future events or future financial results of Jupiter Media Metrix.
 Investors are cautioned that such statements are only predictions and that
 actual events or results may differ materially.  In evaluating such
 statements, investors should specifically consider various factors, which
 could cause actual events or results to differ materially from those indicated
 from such forward-looking statements, including the matters set forth in
 Jupiter Media Metrix reports and documents filed from time to time with the
 Securities and Exchange Commission.
 
     CONTACT:  Max Kalehoff, 917-534-6222, mkalehoff@jmm.com
               Catherine Yao, 917-534-6280, cyao@jmm.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X74370928
 
 SOURCE  Jupiter Media Metrix