Digital Dream Labs Moves Full STEAM Ahead with Puzzlets™

App-enabled Toy Teaches Programming Skills through Game Play

Aug 04, 2015, 09:00 ET from Digital Dream Labs

PITTSBURGH, Aug. 4, 2015 /PRNewswire/ -- Digital Dream Labs, a company committed to making learning more accessible through fun and tactile technology, today announced the availability of Puzzlets. This new app-enabled toy teaches children programming skills by allowing them to plan out code for characters in compatible game apps using a Play Tray and 22 unique programming tiles called Puzzlets.

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"By 2020, the U.S. will have nearly one million programming jobs that will go unfilled. It's crucial that we provide children with the fundamentals of coding in a fun format that's easy for them to understand, and Puzzlets does just that," said Erin Cawley, Education Specialist at Digital Dream Labs. "Even if children don't aspire to work in the programming field, teaching them coding at a young age provides them with skills like computational thinking, logic and experiences of success and failure, which are beneficial and contribute to overall life skills."

Puzzlets is an interactive gaming platform that fuses learning in STEAM (Science, Technology, Engineering, Arts, and Math) fields and game play into one seamless experience that engages children's minds and teaches them new ways of thinking. The Puzzlets starter pack includes the rechargeable, Bluetooth enabled Play Tray, 22 programming Puzzlets and a USB cable. It also includes a download for the first Puzzlets compatible game, Cork the Volcano, in which children guide characters through 120+ puzzling levels where timing is key. After downloading the game on a personal device, children use strategic thinking to plot a route, move characters through different levels and help save the island from an evil force by strategically placing Puzzlets on the Play Tray. With the tap of a screen or click of a mouse, children have full control through code of the character's progression. Millions of possible Puzzlets combinations allow children to come up with their own unique solutions.

"Puzzlets began as one of our co-founders grad school project nearly three years ago and we are thrilled to see how it's evolved," said Justin Sabo, co-founder Digital Dream Labs. "Watching children play the games and come up with new ways of thinking through trial and error is such a rewarding feeling."

Puzzlets is recommended for ages six and up and has an MSRP of $99.99.

About Digital Dream Labs

Headquartered in Pittsburgh, Pennsylvania, Digital Dream Labs was co-founded by Matt Stewart, Peter Kinney and Justin Sabo, graduates of Carnegie Mellon University's Entertainment Technology program. Founded on collaborative graduate work at the university and the Children's Museum of Pittsburgh, the company is committed to making learning more accessible through fun, tactile technology. In spring 2013, Digital Dream Labs was selected as one of seven startups by AlphaLab, a nationally-ranked startup accelerator program based in Pittsburgh, PA to help bring Puzzlets to market. Over the course of the next year, Digital Dream Labs continued to modify Puzzlets and incorporate AlphaLab's business mentorship; by February 2015 they were able to debut the final product at the 2015 North American International Toy Fair in New York City.

For more information on Digital Dream Labs and Puzzlets, visit, on Facebook or follow @DigitalDreamLab on Twitter.

Lauren Lorenzo
Coyne Public Relations



SOURCE Digital Dream Labs