Digital Marketing Services Expands Opinion Place Research Program To ClickRewards Incentive Website

Opinion Place Becomes Exclusive Research Site for ClickRewards and Offers

Consumers Additional Ways to Earn ClickMiles



Apr 17, 2001, 01:00 ET from Digital Marketing Services, Inc. and Netcentives Inc.

    DALLAS, April 17 /PRNewswire/ -- Digital Marketing Services, Inc. (DMS),
 the leading provider of online marketing research and a division of America
 Online Inc. (AOL), today announced an alliance with
 Netcentives Inc. (Nasdaq:   NCNT) to make DMS' Opinion Place(SM) the exclusive
 research site for Netcentives' ClickRewards(R).  Opinion Place provides the
 largest sampling frame and broadest reach available on the Internet and this
 alliance will further expand Opinion Place's reach to ClickRewards' 5 million
 members.
     As part of this agreement, ClickRewards members can receive ClickMiles,
 which are redeemable for one-to-one frequent flyer miles on nine major
 airlines, as an incentive for taking a survey within ClickRewards Opinion
 Place.  ClickMiles are also redeemable for valuable brand-name products from
 ClickRewards merchants such as barnesandnoble.com, CDNOW, Banana Republic, The
 Disney Store and Fossil.
     Opinion Place offers an in-network random selection process that provides
 a reliable and scientifically proven method of conducting online, custom
 market research.  DMS has conducted comparability research to verify that
 ClickRewards respondents match the profile of current Opinion Place
 participants.
     "Netcentives' ClickRewards is a proven online incentive program and we're
 pleased to offer its members another valuable way to earn ClickMiles," said
 Dennis Gonier, founder and president of DMS.  "This alliance illustrates DMS'
 ongoing commitment to its partner network to continually expand Opinion
 Place's sampling frame and Internet reach.  We can offer our survey
 participants the rewards they want and our partners the broadest reach
 available online."
     "The launch of ClickRewards Opinion Place is an important step in
 expanding our long term relationship with AOL," said Eric Larsen, president
 and CEO, Netcentives Inc.  "This is also an important move for ClickRewards
 because now our members have another easy, no-purchase-necessary way to earn
 ClickMiles."
     Currently Netcentives reward technology serves as the exclusive support
 infrastructure for AOLAAdvantage Rewards, the world's largest combined online
 and offline consumer rewards network.  The two companies have also created
 "ICQ ClickRewards" -- a rewards program for ICQ, the world's largest online
 communications community.
     DMS' Opinion Place is currently the exclusive research site across the
 America Online family of brands (AOL Keyword: Opinion Place or
 http://www.opinionplace.com/).
 
     ABOUT DMS
     Digital Marketing Services, Inc., (DMS) headquartered in Lewisville,
 Texas, is an AOL company specializing in online market research and online
 rewards programs.  DMS is the leading provider of scientific, online survey
 research and the exclusive online survey research service on AOL and its
 properties.  DMS has close partnerships with a select group of research firms
 providing reliable, privacy-compliant online data collection.  In accordance
 with AOL's Privacy Policy, DMS does not share any personally identifiable
 information about AOL members or their accounts with DMS research partners or
 third parties.  Separately, DMS also administers AOL AAdvantage Rewards, the
 world's largest online incentive program.  More information on Digital
 Marketing Services, Inc. is available at its Web site:
 http://www.dmsdallas.com/.
 
     ABOUT NETCENTIVES
     San Francisco-based Netcentives Inc., a leading provider of loyalty
 solutions, delivers a broad suite of relationship marketing technology and
 services including business, consumer and employee loyalty programs,
 customized email marketing and consulting services.  Netcentives' patented
 business processes and scalable technology infrastructure provide clients with
 the power and flexibility to drive enduring customer relationships both online
 and offline.  For more information visit the Netcentives Web site at
 http://www.netcentives.com/.
 
      Shelly Bracken
      Digital Marketing Services, Inc.
      (214) 222-6121
      dmsbracken@aol.com
 
      Jennifer Ploszaj
      Netcentives
      (415) 615-4519
      jploszaj@netcentives.com
 
      Annalie Drusch, PR
      Springbok Technologies, Inc.
      (972) 480-9458
      annalie@springbok.com
 
 

SOURCE Digital Marketing Services, Inc. and Netcentives Inc.
    DALLAS, April 17 /PRNewswire/ -- Digital Marketing Services, Inc. (DMS),
 the leading provider of online marketing research and a division of America
 Online Inc. (AOL), today announced an alliance with
 Netcentives Inc. (Nasdaq:   NCNT) to make DMS' Opinion Place(SM) the exclusive
 research site for Netcentives' ClickRewards(R).  Opinion Place provides the
 largest sampling frame and broadest reach available on the Internet and this
 alliance will further expand Opinion Place's reach to ClickRewards' 5 million
 members.
     As part of this agreement, ClickRewards members can receive ClickMiles,
 which are redeemable for one-to-one frequent flyer miles on nine major
 airlines, as an incentive for taking a survey within ClickRewards Opinion
 Place.  ClickMiles are also redeemable for valuable brand-name products from
 ClickRewards merchants such as barnesandnoble.com, CDNOW, Banana Republic, The
 Disney Store and Fossil.
     Opinion Place offers an in-network random selection process that provides
 a reliable and scientifically proven method of conducting online, custom
 market research.  DMS has conducted comparability research to verify that
 ClickRewards respondents match the profile of current Opinion Place
 participants.
     "Netcentives' ClickRewards is a proven online incentive program and we're
 pleased to offer its members another valuable way to earn ClickMiles," said
 Dennis Gonier, founder and president of DMS.  "This alliance illustrates DMS'
 ongoing commitment to its partner network to continually expand Opinion
 Place's sampling frame and Internet reach.  We can offer our survey
 participants the rewards they want and our partners the broadest reach
 available online."
     "The launch of ClickRewards Opinion Place is an important step in
 expanding our long term relationship with AOL," said Eric Larsen, president
 and CEO, Netcentives Inc.  "This is also an important move for ClickRewards
 because now our members have another easy, no-purchase-necessary way to earn
 ClickMiles."
     Currently Netcentives reward technology serves as the exclusive support
 infrastructure for AOLAAdvantage Rewards, the world's largest combined online
 and offline consumer rewards network.  The two companies have also created
 "ICQ ClickRewards" -- a rewards program for ICQ, the world's largest online
 communications community.
     DMS' Opinion Place is currently the exclusive research site across the
 America Online family of brands (AOL Keyword: Opinion Place or
 http://www.opinionplace.com/).
 
     ABOUT DMS
     Digital Marketing Services, Inc., (DMS) headquartered in Lewisville,
 Texas, is an AOL company specializing in online market research and online
 rewards programs.  DMS is the leading provider of scientific, online survey
 research and the exclusive online survey research service on AOL and its
 properties.  DMS has close partnerships with a select group of research firms
 providing reliable, privacy-compliant online data collection.  In accordance
 with AOL's Privacy Policy, DMS does not share any personally identifiable
 information about AOL members or their accounts with DMS research partners or
 third parties.  Separately, DMS also administers AOL AAdvantage Rewards, the
 world's largest online incentive program.  More information on Digital
 Marketing Services, Inc. is available at its Web site:
 http://www.dmsdallas.com/.
 
     ABOUT NETCENTIVES
     San Francisco-based Netcentives Inc., a leading provider of loyalty
 solutions, delivers a broad suite of relationship marketing technology and
 services including business, consumer and employee loyalty programs,
 customized email marketing and consulting services.  Netcentives' patented
 business processes and scalable technology infrastructure provide clients with
 the power and flexibility to drive enduring customer relationships both online
 and offline.  For more information visit the Netcentives Web site at
 http://www.netcentives.com/.
 
      Shelly Bracken
      Digital Marketing Services, Inc.
      (214) 222-6121
      dmsbracken@aol.com
 
      Jennifer Ploszaj
      Netcentives
      (415) 615-4519
      jploszaj@netcentives.com
 
      Annalie Drusch, PR
      Springbok Technologies, Inc.
      (972) 480-9458
      annalie@springbok.com
 
 SOURCE  Digital Marketing Services, Inc. and Netcentives Inc.