HOUSTON, Jan. 15, 2014 /PRNewswire/ -- Mastery Media Marketing, LLC broadcast the first episode of Behind the Business Card today, which focuses on introducing entrepreneurs to the show's concept of educating start-up business owners by sharing stories from those who have built successful businesses, as well as by sharing strategies, tips and information on how to become the "go to" expert and authority in their field.
"I feel very strongly that we need to support and educate entrepreneurs and small business owners with strategies to grow their businesses and rise above the fragile economic conditions we're facing," said co-host Dr. Blanche Hayden. "By sharing the knowledge of those who have accomplished this success and by sharing strategies on how to achieve authority status, we will help to fuel the growth of not only individual business owners, but the general economy."
Steve Case, best known as the Co-Founder of America Online (AOL), echoes Hayden's statements on the importance of assisting entrepreneurs to grow their businesses.
Steve Case stated, "Small business is the foundation of America, so we need to celebrate and support all the small businesses out there … As you might expect, I am looking closely at the entrepreneurial sector because that's where the most potential is for economic growth and innovation."
"So often, others only learn about the business and not the person that has successfully created and built the business," stated co-host Linda Ballesteros. "There is so much knowledge that the successful entrepreneur can share through their life story and journey that is invaluable information for those who are going through the process of growing a business. These stories will both inspire and educate others with strategies to use and mistakes to avoid."
The launch show reviews the journeys of Hayden and Ballesteros in their entrepreneurial ventures, as well as the outcome that will be pursued for the show. Future episodes will interview authorities, including Bob Burg, Fields Jackson, Jr. and Melanie Benson Strick. There is an emphasis on presenting a diversity of industries and career options, as well as exploring the rise in the encore entrepreneur movement.
"As the employment conditions continue to falter, more people are starting their own business, either to bolster their retirement funds or to pay their bills. It is crucial to do this with the proper information to ensure success when many start-ups fail to prosper," said Dr. Hayden.
Visit http://BehindtheBusinessCard.com for more information.
Name: Dr. Blanche Hayden
Organization: Mastery Media Marketing, LLC
Address: 2129 FM 2910, Ste. 190-236, Spring, TX 77388
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