"If you call yourself a sports fan, you gotta have DIRECTV," said
DIRECTV and marketing partner Deutsch Inc. crafted the program to demonstrate how DIRECTV and Sports Illustrated both deliver the best in sports through images. The campaign creates a seamless treatment of powerful and poignant photos from cover to cover of the issue. DIRECTV will have more than 20 pages of advertising in the 72-page issue.
"The ability to have a sole presence in the issue and bring content, message and media together was an absolute slam dunk -- if you will excuse the best sports metaphor ever,"
The highly-anticipated SI Pictures of the Year issue features the very best, poignant and storytelling photos from SI photographers. This year, SI photography has won more than a dozen awards and SI photographer
"DIRECTV and Sports Illustrated are passionate about producing iconic, story-telling images. SI Pictures of the Year issue provided the perfect platform for our friends at DIRECTV to extend their message to our readers," said
About Sports Illustrated
Sports Illustrated (www.si.com) is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by Sports Illustrated, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and www.SI.com, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes Sports Illustrated Kids (www.sikids.com), a monthly magazine targeted to kids age 8 and up; Golf Magazine and www.Golf.com; www.FanNation.com, a social networking and sports-news aggregation platform; www.SIOncampus.com, a website dedicated to college sports and the college sports lifestyle; SI Presents, the magazine's specialty publishing division; as well as SI Books, SI Pictures, SI Productions, SI Digital and SI Events. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.
DIRECTV, Inc. (Nasdaq: DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.3 million customers in
About Deutsch Inc.
Deutsch Inc. is a multi-disciplinary marketing communications agency known for its insatiable culture and ability to drive bottom-line business results for clients. Part of the Interpublic Group of Companies (NYSE: IPG), Deutsch crafts a best-in-class array of marketing programs, including advertising, direct marketing, interactive, media buying and planning, design, public relations, promotions, events and branded entertainment.
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