Discover the World Marketing Appointed by Italian Hotel Chain Atahotels S.p.A. for Sales in the United Kingdom

Apr 05, 2012, 09:30 ET from Discover the World Marketing

SCOTTSDALE, Ariz., April 5, 2012 /PRNewswire/ -- The prestigious Italian hotel chain, Atahotels S.p.A., has partnered with Discover the World Marketing to expand its marketing and sales efforts in the United Kingdom beginning in March.


"Given all the new enhancements for our customers including several of our properties completing major renovations and the introduction of a centralized events and groups office and call center, we wanted to increase the awareness of these changes especially in the important market of the UK," said Roberto Franchi, Atahotels general managing director.

"Our Discover offices in the UK will use these enhancements and service capabilities to demonstrate the competitive advantage Atahotels has over other luxury properties in Italy," said Jenny Adams, CEO of Discover the World Marketing. "Atahotels has 21 four and five star properties in the most beautiful locations in Italy that both business and leisure travelers love."

For more information about Discover the World Marketing,
visit, or call (480) 707-5566 or +44 207 107 2303.

About Discover the World Marketing
Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 71 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

About Atahotels
Founded in 1967, the Atahotels chain is a dynamic private company that is constantly expanding and strengthening its four and five star Italian properties. It features 21 high quality facilities and services dedicated to pampering its guests with relaxation and sport facilities, spas, wellness centers and golf clubs, such as the ones at Tanka Village resort in Sardinia and Golf Club or at the Golf Hotel Campiglio, the renewed mountain resort in Trentino.  Visit its website at

SOURCE Discover the World Marketing