Distinct Advertising Wins National Award For Rivers Casino "Get Your Hands On This" TV Spot

Aug 02, 2011, 10:08 ET from Distinct Advertising

GREENSBURG, Pa., Aug. 2, 2011 /PRNewswire/ -- The 32nd Annual Telly Awards recently announced the winners of their nationally recognized awards – and Distinct Advertising made the cut. Their branding TV spot for Rivers Casino in Pittsburgh, PA won a bronze award in the Entertainment category.

"The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web," states their website, www.tellyawards.com.

Rivers Casino chose Distinct Advertising to brand their casino based on Distinct's impressive track record with branding campaigns. In the beginning of 2011, Distinct rolled out a campaign that portrayed Rivers Casino as an entertainment destination using a combination of print, TV, radio, outdoor, online and social media.

The television spot was created completely in-house. Distinct teamed up with Harry Giglio (www.harrygiglio.com) to shoot the primary footage and photography.  Harry and his team were selected based on their experience and intense dedication when it comes to capturing imaginative footage.  Distinct Advertising added impressive 3D graphics that set the TV spot apart from competitors. The end product was an extraordinary mix of artistic skill and creative know-how that also achieved marketing goals.

Chad Gutermuth, Chief Creative Officer at Distinct Advertising stresses the importance of handling the whole project from start to finish. "We always emphasize concept to execution. If you have control over the entire piece from beginning to end, you can have better continuity between creative and marketing needs."

The Telly Awards celebrate creative work across the nation and award only silver and bronze awards. For a full list of winners, please visit www.tellyawards.com/winners.

Media Contact
Carroll Quinn

SOURCE Distinct Advertising