Ditto Labs Integrates With Oracle Social Cloud

Ditto's advanced computer vision to complement Oracle's advanced text-based listening and analytics

Sep 28, 2015, 12:05 ET from Ditto Labs

CAMBRIDGE, Mass., Sept. 28, 2015 /PRNewswire/ -- Ditto Labs, the leading image recognition company for social media, announced a new integration with Oracle Social Cloud. This integration, part of Oracle Social's Social Media Mixer module, adds qualitative and quantitative photo and image content to the existing mix of social posts from Facebook, Twitter and Instagram and presents content in a consolidated view.

"By working with Oracle, we're introducing our technology to our largest audience yet," said David Rose, CEO of Ditto Labs. "Revealing data hiding in social photos presents marketers' with a new way to understand consumers and industries while further enabling a more consolidated source of social media."

"In today's evolving digital space, brands must constantly stay ahead of trends to innovate and remain in-sync with consumers," said Holly Spaeth, Manager of Interactive Media & Content for Polaris Industries. "Images are the most shared content across the social space -- and increasingly without text -- and this integration between Oracle Social Cloud and Ditto allows us to capture, understand and engage with consumers who are embracing our brands through images. It's all about understanding how our consumers interact with our brands so we can help enhance their experiences with Polaris."

Oracle's Social's Social Media Mixer is a data-visualization module that aggregates social content into a single real-time view, pulling images and posts from Facebook, Twitter, Instagram, and YouTube. The module delivers social content in a single mixed view for better visualization, understanding, and context of social content. Standard within Oracle's Social Relationship Management (SRM) platform, this module has multiple use cases including as an integral part of a global social media command center, as well as a real-time engagement tool for live events. Results can display content around a predefined topic or term, as well as social media content from a current content library.

The product integration is available now. 

About Ditto Labs
Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto's tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com.

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Ben Shannon
Ditto Labs

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