DMI Reveals Top Five Retail Marketing Challenges

End-to-End Mobility Company Provides Best Practices for Meeting Consumer Demands in a Mobile-First World

Aug 11, 2015, 06:47 ET from DMI

BETHESDA, Md., Aug. 11, 2015 /PRNewswire/ -- Digiday reported that 57 percent of customers won't recommend a business if its mobile website is poorly designed. In light of the difficult digital realities of today's connected world, DMI announced today the release of a white paper entitled, "Harnessing Mobility in Retail: 5 Essential Marketing Challenges Retailers Need to Overcome." As the world's first end-to-end mobility solutions provider, DMI provides best practices to assist enterprises in meeting these and other challenges in order to better engage and create deeper connections with the fast-paced consumer of today. Download the white paper at: http://pages.dminc.com/RetailPart1.html.

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Technology is evolving so quickly that retailers are finding it difficult to keep up, much less get the upper hand. In the first of a series of three white papers, DMI addresses the following challenges:

  • Customers are demanding personalization: 54 percent of customers would consider ending their relationship with a retailer if they are not given personalized offers and content. This provides an unprecedented opportunity to give consumers exactly what they want, when they want it. DMI offers a three-step process for building a customization engine to better meet customer needs.
  • Taking advantage of mobile technology: Mobile offers a real-time marketing vehicle for personalizing offers and marketing messages, both online and in-store. Retailers need to have specific technologies in place to make the most of mobile.
  • Digitizing shelf space: Shelf space is valuable real estate. Retailers are now looking at ways to digitize it by using native apps on a consumer's phone as the delivery vehicle. The paper reviews the pros and cons of three methods.

Jay Sunny Bajaj, DMI founder and CEO, said:
"Consumers hold tremendous power in the palm of their hand: their smartphones. They are able to not only conduct comparison shopping online, but they can also make purchases before they leave a store aisle. Retailers need tactics to help them thrive in today's mobile-first world. Our insight and experience provide us with the unique ability to identify and recommend top trends in consumer behavior, and in technology, in order to help retailers thrive in this consumer-driven era."

About DMI:
DMI, the world's first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web, and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management. The company's unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.

PR Contacts:
Kim Dearborn
Nadel Phelan, Inc.
831-440-2407
kim@nadelphelan.com

Alika Nagpaul
DMI
240-200-5852
anagpaul@dminc.com

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SOURCE DMI



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