Donner Corp. International Issues Speculative Buy Recommendation on SEDONA Corporation

Apr 25, 2001, 01:00 ET from Donner Corp. International

    SANTA ANA, Calif., April 25 /PRNewswire/ -- Donner Corp. International, a
 broker/dealer specializing in investment banking, headquartered in Santa Ana,
 Ca., today issued a Speculative Buy Recommendation and initiated coverage on
 SEDONA Corporation (Nasdaq:   SDNA), King of Prussia, Pennsylvania.  SEDONA
 Corporation has developed an award-winning, Internet-based Customer
 Relationship Management (CRM) solution, which enables clients to more
 effectively manage their customer accounts.
     SEDONA'S CRM solutions are marketed primarily to small and mid-sized
 financial service companies, as well as Internet retailing companies.  CRM
 solutions enhance all aspects of customer management, enabling organizations
 to more quickly and precisely acquire and manage new and changing customer
 information, greatly enhancing personalized customer interactions and
 profitability management to optimize sales and marketing opportunities.
     "SEDONA has a large and growing multi-billion dollar market with an urgent
 need for CRM products and services," Donner said.  "There are nearly
 10,000 community banks, credit unions serve more than 75 million people, and
 Internet retailers also benefit from these products."
     IBM has selected SEDONA's Intarsia(TM) to sell and market to community
 financial services clients through its Mid-market Banking, Finance, and
 Securities Group (BFS).  SEDONA has been designated an IBM Advanced Business
 Partner in IBM's PartnerWorld Program for Developers.  Of significance, with
 more than 90,000 IBM Business Partners, there are only a few hundred
 designated Advance Business Partners.
     "SEDONA is achieving record growth, reporting revenues of $1.8 million for
 year 2000, up 600 percent compared to 1999," Donner said.  The Company is
 projecting that revenues will grow an additional 400 percent in 2001 and that
 SEDONA will achieve breakeven status by the end of this year.
     "SEDONA'S flagship software product, SEDONA Intarsia(TM), was recently
 selected Product of the Year by the major magazine in this field," Donner
 said.  "We are also impressed that it partners with market leaders such as
 IBM, Acxiom, Jack Henry & Associates and E.piphany to develop and deliver
 best-in-breed CRM solutions.  These factors indicate to us that SEDONA is
 well-positioned for continued growth."
 
     Copies of the Donner report on SEDONA Corporation are available at
 www.donnercorp.com.
 
     Donner Corp. International is a member of the National Association of
 Securities Dealers, CRD 37702.  Any information or opinion provided in this
 report/release does not solicit or make an offer to buy or sell any securities
 or any options, futures or other derivatives related to such securities
 herein.  DCI and its affiliates may trade for their own accounts in any
 securities of the issuer or in related securities.  DCI or its affiliates,
 directors, officers and employees, may have a long or short position in
 securities of the issuer or related investments.  DCI or its affiliates may
 from time to time perform investment banking or other services for, or solicit
 investment banking or other business from, any entity mentioned in this
 report/release.  This research report/release has been prepared for general
 circulation and is circulated for general information only.  It does not have
 regard to the specific investment objective, financial situation, suitability
 and the particular need of any specific person who may receive this
 report/release.  Investors should seek financial advice regarding the
 appropriateness of investing in any securities or investment strategies
 discussed or recommended in this report/release and should understand that
 statements regarding future prospects may not be realized.  Investors should
 note that income from such securities, if any, may fluctuate and that each
 security's price or value may rise or fall substantially.  Accordingly,
 investors may receive back less than originally invested.  Past performance is
 not indicative of future performance.  Copyright 2001 DCI.  In the purview of
 Section 17(b) of the Securities Act of 1933 and in the interest of full
 disclosure, we call the reader's attention to the fact that DCI was recently
 compensated by Rhino Advisors, Inc. in the form of a $5,000 due diligence fee.
 DCI may also receive SDNA stock, which has not been determined as of the date
 of this report/release.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X41829699
 
 

SOURCE Donner Corp. International
    SANTA ANA, Calif., April 25 /PRNewswire/ -- Donner Corp. International, a
 broker/dealer specializing in investment banking, headquartered in Santa Ana,
 Ca., today issued a Speculative Buy Recommendation and initiated coverage on
 SEDONA Corporation (Nasdaq:   SDNA), King of Prussia, Pennsylvania.  SEDONA
 Corporation has developed an award-winning, Internet-based Customer
 Relationship Management (CRM) solution, which enables clients to more
 effectively manage their customer accounts.
     SEDONA'S CRM solutions are marketed primarily to small and mid-sized
 financial service companies, as well as Internet retailing companies.  CRM
 solutions enhance all aspects of customer management, enabling organizations
 to more quickly and precisely acquire and manage new and changing customer
 information, greatly enhancing personalized customer interactions and
 profitability management to optimize sales and marketing opportunities.
     "SEDONA has a large and growing multi-billion dollar market with an urgent
 need for CRM products and services," Donner said.  "There are nearly
 10,000 community banks, credit unions serve more than 75 million people, and
 Internet retailers also benefit from these products."
     IBM has selected SEDONA's Intarsia(TM) to sell and market to community
 financial services clients through its Mid-market Banking, Finance, and
 Securities Group (BFS).  SEDONA has been designated an IBM Advanced Business
 Partner in IBM's PartnerWorld Program for Developers.  Of significance, with
 more than 90,000 IBM Business Partners, there are only a few hundred
 designated Advance Business Partners.
     "SEDONA is achieving record growth, reporting revenues of $1.8 million for
 year 2000, up 600 percent compared to 1999," Donner said.  The Company is
 projecting that revenues will grow an additional 400 percent in 2001 and that
 SEDONA will achieve breakeven status by the end of this year.
     "SEDONA'S flagship software product, SEDONA Intarsia(TM), was recently
 selected Product of the Year by the major magazine in this field," Donner
 said.  "We are also impressed that it partners with market leaders such as
 IBM, Acxiom, Jack Henry & Associates and E.piphany to develop and deliver
 best-in-breed CRM solutions.  These factors indicate to us that SEDONA is
 well-positioned for continued growth."
 
     Copies of the Donner report on SEDONA Corporation are available at
 www.donnercorp.com.
 
     Donner Corp. International is a member of the National Association of
 Securities Dealers, CRD 37702.  Any information or opinion provided in this
 report/release does not solicit or make an offer to buy or sell any securities
 or any options, futures or other derivatives related to such securities
 herein.  DCI and its affiliates may trade for their own accounts in any
 securities of the issuer or in related securities.  DCI or its affiliates,
 directors, officers and employees, may have a long or short position in
 securities of the issuer or related investments.  DCI or its affiliates may
 from time to time perform investment banking or other services for, or solicit
 investment banking or other business from, any entity mentioned in this
 report/release.  This research report/release has been prepared for general
 circulation and is circulated for general information only.  It does not have
 regard to the specific investment objective, financial situation, suitability
 and the particular need of any specific person who may receive this
 report/release.  Investors should seek financial advice regarding the
 appropriateness of investing in any securities or investment strategies
 discussed or recommended in this report/release and should understand that
 statements regarding future prospects may not be realized.  Investors should
 note that income from such securities, if any, may fluctuate and that each
 security's price or value may rise or fall substantially.  Accordingly,
 investors may receive back less than originally invested.  Past performance is
 not indicative of future performance.  Copyright 2001 DCI.  In the purview of
 Section 17(b) of the Securities Act of 1933 and in the interest of full
 disclosure, we call the reader's attention to the fact that DCI was recently
 compensated by Rhino Advisors, Inc. in the form of a $5,000 due diligence fee.
 DCI may also receive SDNA stock, which has not been determined as of the date
 of this report/release.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X41829699
 
 SOURCE  Donner Corp. International