NEW YORK, Aug. 13, 2014 /PRNewswire/ -- Scarlet Heifer, a creatively ambidextrous advertising agency focused on "value creativity," announces the release of new video content for its client, The Vitality Group.
Vitality, a leading provider of corporate wellness programs, tasked Scarlet Heifer with creating a branded video to tell its story. Vitality needed effective content to explain its brand to corporate buyers, but also something to help its own clients explain the program to members (employees).
The Challenge: Producing two relevant, yet different stories told for the price of one, due to budget constraints.
The Solution: Scarlet Heifer applied its "value creativity" principle. The original storyboard was revisited, with the idea that with creative flexibility, visuals could be reconsidered to perform double duty. Scenes were revised to allow for animated content to be re-purposed serving two possible copy directions. The script was carefully analyzed and then adapted to make sense with the new images while telling two compelling stories.
The Result: Two strategically distinct executions, efficiently crafted from a single executional framework.
"These videos will go a long way to help present our story to both our buyer and end user targets, and give our account representatives and sales team something new and entertaining to work with," offered Rick Ewing, Marketing Director at Vitality.
"This project needed more than slight tweaking to make it equally relevant to both target audiences," said Steve Biegel, Creative Director at Scarlet Heifer. "We attacked it as a creative problem to solve, not a problem piece of creative to fix. That's just how we work."
Dan Howald, the Agency's Managing Director offered, "Strategic relevance and content creativity aren't predicated on the size of a budget. We thrive on these kinds of challenges."
The Vitality Group is a member of Discovery Ltd., offering an incentive-based wellness program to employers as part of their benefits program. With a foundation based on actuarial science and behavioral economic theory, Vitality encourages changes in lifestyle that reduce health care costs, both in the short run and long term, by rewarding members for addressing their specific health issues. Vitality wellness programs serve companies in a wide range of sizes and industries, improving individuals' health and wellbeing as well as employers' bottom lines.
About Scarlet Heifer
Scarlet Heifer has been delivering value creativity for companies across a broad array of product and service categories, since 2007. The Agency converges strategic insight, relevant content, and ambidextrous creativity to grow its clients' brands and sell their products through all media touch points.
Email: [email protected]
SOURCE Scarlet Heifer