LOS ANGELES, May 5, 2014 /PRNewswire/ -- On Sunday, May 4th, 2014 Dr. Travis Kidner and the Rox Cancer Center were proud to once again sponsor the third annual Melanoma 5K Run/Walk at the Universal Studios Hollywood in Los Angeles, CA. The event was organized by the Melanoma Research Foundation.
Shortly after participating in last year's event, Dr Travis Kidner was himself diagnosed with a malignant melanoma. Having followed the advice he dispensed to hundreds of people, he had his moles checked regularly and was able to have surgery successfully early on. Fully recovered and cancer-free, he took his advice to the Editorial pages of the LA Times, the hit CBS TV show The Doctors, Good Day LA on Fox-11, and the website of the United States Center For Disease Control (CDC.gov). It was extremely important for him to participate and run in this year's event to make more people aware of the perils of melanoma. He finished among the top 5 within his age group.
The 5K course took participants through several of the iconic motion picture scenes at the Universal Studios back lot, including Amityville Island from Jaws, Spartacus Square, the War of the Worlds plane crash and the village of Whoville. At the Rox Cancer Center booth located at the finish line, participants of the event were educated through an interactive game on the warning signs of melanoma, the importance of limiting your exposure to UV radiation, and – on a very sunny day even for Southern California standards - provided complimentary sunscreen. In addition, the staff of the center was on hand to answer any questions from the participants of the 5K.
Melanoma is the fastest growing cancer in the United States and can strike men and women of all ages, all races, and skin types. The lifetime risk of developing melanoma is one in fifty, with nearly 77,000 Americans being diagnosed with the disease this year alone; sadly, it accounts for the majority of deaths from all forms of skin cancer.
"Education is key when dealing with melanoma or any cancer." stated Dr. Travis Kidner, a Surgical Oncologist at the Rox Cancer Center. "When detected in the earliest stages, melanoma can be highly treatable. Our goal for sponsoring the event was to spread the word about the early signs of melanoma. As a melanoma surgeon and survivor, I am dedicated to providing a personalized approach to cancer screenings and surgical care," added Dr. Kidner.
Overall the day was a complete success with both the Rox Cancer Center team and the overall event reaching their fundraising goals. All proceeds raised went to the Melanoma Research Foundation to support medical research in finding effective treatments and eventually a cure for melanoma. In addition the Rox Cancer Center has offered a complimentary complete skin examination to all the participants of the Melanoma 5K Run/Walk.
SOURCE Rox Cancer Center