drank(TM) Extreme Relaxation(TM) Plans to Slow Las Vegas' Roll at This Year's 2009 National Association of Convenience Stores (NACS) Conference

Innovative Beverage Group's Wildly-Popular drank(TM) Aims to Steal Show at the Star Studded NACS Show in Las Vegas

Oct 16, 2009, 09:26 ET from Innovative Beverage Group Holdings, Inc.

HOUSTON and LAS VEGAS, Oct. 16 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced they will be manning booth #136 at the annual NACS Show October 20 - 23 at the Las Vegas Convention Center.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

The NACS Show is scheduled to draw more than 20,000 attendees and over 1,200 exhibitors this year, and feature a two-day exhibition, as well as educational sessions with industry leaders such as the CEOs of QuikTrip and QuickChek and moderated by the chairman of the board of Sheetz, Inc. The NACS show will end with a closing session speech from former President Bill Clinton who will share his unique insights and observations from the world stage.

"We recognize that the biggest names and influencers in the food and beverage industry attend the NACS show," said Peter Bianchi, CEO of Innovative Beverage Group. "By appearing at the show and showcasing our product, drank(TM), we continue to cement ourselves as a household name product."

Recently featured on The Tonight Show with Conan O'Brien, Good Morning America, Fox News with Shephard Smith, and the Wall Street Journal, drank(TM) has relaxed the nation with its tall, bold purple and catchy slogan, "slow your roll(TM)." With the calming beverage category skyrocketing in popularity, drank(TM) has successfully carved its niche as the industry leader.

"drank(TM) has become so popular, so fast, and we're excited to showcase our product with those attending the NACS show, as well as the rest of the world," said Bianchi. "The world is still looking for a way to de-stress, and we're happy to provide a non-alcoholic solution to take the edge off. Whether you're getting home from work, picking up the kids, or finishing an arduous workout, drank(TM) has something to offer for everybody."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter - www.twitter.com/slowyourroll.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Beckerman Public Communications at 201-465-8008 or email drankpr@beckermanpr.com.

SOURCE Innovative Beverage Group Holdings, Inc.