drank(TM) Extreme Relaxation(TM) to Expand Distribution to Canada

Dec 15, 2009, 09:27 ET from Innovative Beverage Group Holdings, Inc.

HOUSTON, Dec. 15 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH), makers of drank(TM) Extreme Relaxation(TM) beverage, today announced that it will bring the company's top-selling calming beverage, drank(TM), to Canada. The wildly-popular beverage will roll out to stores in Canada within the first few weeks of January and will be on shelves in time for the Winter Olympics.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Having been featured on The Tonight Show with Conan O'Brien, Good Morning America, Fox News with Shepard Smith, Time Magazine and the Wall Street Journal, drank(TM) has relaxed the United States with its calming blend of melatonin, rose hips and valerian root. With the calming beverage category skyrocketing in popularity, drank(TM) has successfully carved its niche as the industry leader and customer favorite.

"Since its launch in early 2008, drank(TM) has gained mass-market appeal across the United States and has even been called a pop-culture phenomenon," said Peter Bianchi, CEO of Innovative Beverage Group and creator of drank(TM). "In response to the popularity of drank(TM), we have been inundated with calls and emails from consumers and retailers across Canada looking for the product, now we will be able to attack these requests and fulfill the huge Canadian consumer demand for our Extreme Relaxation(TM) beverage."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

"The world is looking for a way to de-stress, and we're happy to provide a non-alcoholic solution to take the edge off. Whether you're getting home from work, picking up the kids, or finishing an arduous workout, drank(TM) has something to offer everybody," added Bianchi. "We are thrilled that drank(TM) will soon be available for consumers across Canada to enjoy and we are especially pleased to be able to launch at a time when the world will gather there for the 2010 Winter Olympics so that the international community can also get a taste for Extreme Relaxation(TM)."

For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter - www.twitter.com/slowyourroll.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16-ounce cans bearing the slogan "slow your roll(TM)" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information contact Beckerman at 201-465-8008 or email drankpr@beckermanpr.com.

SOURCE Innovative Beverage Group Holdings, Inc.