DreamWorks and The Kroger Co. Team Up to Offer 'Shrek'-Sized Value to Loyal Supermarket Shoppers This Spring

Grocery Purchases Can Earn Free Movie Tickets



Apr 16, 2001, 01:00 ET from DreamWorks Consumer Products

    GLENDALE, Calif., April 16 /PRNewswire/ -- DreamWorks Consumer Products
 and The Kroger Co. today announced a joint promotion that allows their
 supermarket shoppers to earn free movie tickets to the computer-animated
 comedy "Shrek" based on their grocery purchases during a four-week period
 beginning this week.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010416/NYM062 )
     The four-week promotion will take place in more than 2,000 Kroger-owned
 stores nationwide (see list below for participating stores).  Customers who
 purchase $300 in groceries using their shopper's card will earn two free
 tickets (child admission or adult matinee) to "Shrek," which opens May 18 in
 theaters around the country.  In markets where Kroger does not offer a
 shopper's card, customers must save their cash register receipts totaling
 $300 to earn free tickets.
     The program will be supported by television commercials, radio and print
 ads, direct mail, heavy in-store point-of-sale and online support in most
 markets where Kroger-owned stores are located.
     "This special promotion is a great way to reward our loyal customers who
 use their Kroger Plus card or our other shopper's cards in our stores," said
 Don McGeorge, executive vice president of Kroger.
     Kroger joins the lineup of multi-million dollar promotional partners
 including Burger King, Chevron, Heinz, Sour Punch and Baskin-Robbins to make
 the "Shrek" promotional campaign the largest to date for DreamWorks SKG.
     Participating Kroger-owned stores will offer customers an exclusive
 assortment of "Shrek" licensed merchandise in locations nationwide, including
 toys from Todd McFarlane with an exclusive 3" action figure 4-pack, candy
 products from ToySite, digital watches and sunglasses from IMT, and a variety
 of hats from American Boy & Girl.
     In addition, many stores will offer a variety of other "Shrek"-themed
 products and services, including "Shrek" cookies, cakes and cupcakes at store
 bakeries and the opportunity for customers to have their photos taken with
 "Shrek" standees at one-hour photo booths.  Among other highlights:
 
     *  Local Initiatives: "Shrek"-themed coloring contests, cupcake decorating
        contests, in-theater bounce backs will take place in select locations
        across the country;
 
     *  In-Store Premiums: Exclusive in-store premiums will be available.
 
     "This will be the biggest supermarket promotion of any kind to date," said
 Anne Globe, Head of DreamWorks Consumer Products Marketing and National
 Promotions. "Kroger's customer base is an ideal match with our target 'Shrek'
 movie-goer of families and kids.  We worked closely with Kroger to develop a
 completely unique promotion and merchandise plan bringing the movie to life in
 their stores."
     "Shrek" is based on the children's book by William Steig.  Once upon a
 time, in a far away swamp, there lived an ornery ogre named Shrek (Mike
 Myers), whose precious solitude is suddenly shattered by an invasion of
 annoying fairy tale characters.  There are blind mice in his food, a big bad
 wolf in his bed, three little homeless pigs and more, all banished from their
 kingdom by the evil Lord Farquaad (John Lithgow).
     Determined to save their home -- not to mention his own -- Shrek cuts a
 deal with Farquaad and sets out to rescue the beautiful Princess Fiona
 (Cameron Diaz) to be Farquaad's bride.  Accompanying him on his mission is a
 wisecracking Donkey (Eddie Murphy), who will do anything for Shrek ... except
 shut up.  Rescuing the Princess from a fire-breathing dragon may prove the
 least of their problems when the deep, dark secret she has been keeping is
 revealed.
 
     DreamWorks SKG was formed in October 1994 by its three principal partners
 -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to produce
 live-action motion pictures; animated feature films; network, syndicated and
 cable television programming; home video entertainment; records; books; toys;
 and consumer products.
 
     Headquartered in Cincinnati, Ohio, Kroger (NYSE:   KR) is one of the
 nation's largest retail grocery chains.  At the end of the fourth quarter, the
 Company operated 2,354 supermarkets and multi-department stores in 31 states
 under nearly two dozen banners, including Kroger, Fred Meyer, Ralphs, Smith's,
 King Soopers, Dillon, Fry's, City Market, Food 4 Less and Quality Food
 Centers.  Kroger also operates 789 convenience stores, 398 fine jewelry
 stores, 77 supermarket fuel centers and 42 food processing plants.
 
     PARTICIPATING KROGER CO. STORES
 
     Kroger
     Fred Meyer Stores
     Ralphs
     Fry's
     Dillons
     Smith's
     King Soopers
     City Market
     Hilander
     Owen's
     Kessel Food Markets
     Baker's
     Pay Less
     Gerbes
 
 

SOURCE DreamWorks Consumer Products
    GLENDALE, Calif., April 16 /PRNewswire/ -- DreamWorks Consumer Products
 and The Kroger Co. today announced a joint promotion that allows their
 supermarket shoppers to earn free movie tickets to the computer-animated
 comedy "Shrek" based on their grocery purchases during a four-week period
 beginning this week.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010416/NYM062 )
     The four-week promotion will take place in more than 2,000 Kroger-owned
 stores nationwide (see list below for participating stores).  Customers who
 purchase $300 in groceries using their shopper's card will earn two free
 tickets (child admission or adult matinee) to "Shrek," which opens May 18 in
 theaters around the country.  In markets where Kroger does not offer a
 shopper's card, customers must save their cash register receipts totaling
 $300 to earn free tickets.
     The program will be supported by television commercials, radio and print
 ads, direct mail, heavy in-store point-of-sale and online support in most
 markets where Kroger-owned stores are located.
     "This special promotion is a great way to reward our loyal customers who
 use their Kroger Plus card or our other shopper's cards in our stores," said
 Don McGeorge, executive vice president of Kroger.
     Kroger joins the lineup of multi-million dollar promotional partners
 including Burger King, Chevron, Heinz, Sour Punch and Baskin-Robbins to make
 the "Shrek" promotional campaign the largest to date for DreamWorks SKG.
     Participating Kroger-owned stores will offer customers an exclusive
 assortment of "Shrek" licensed merchandise in locations nationwide, including
 toys from Todd McFarlane with an exclusive 3" action figure 4-pack, candy
 products from ToySite, digital watches and sunglasses from IMT, and a variety
 of hats from American Boy & Girl.
     In addition, many stores will offer a variety of other "Shrek"-themed
 products and services, including "Shrek" cookies, cakes and cupcakes at store
 bakeries and the opportunity for customers to have their photos taken with
 "Shrek" standees at one-hour photo booths.  Among other highlights:
 
     *  Local Initiatives: "Shrek"-themed coloring contests, cupcake decorating
        contests, in-theater bounce backs will take place in select locations
        across the country;
 
     *  In-Store Premiums: Exclusive in-store premiums will be available.
 
     "This will be the biggest supermarket promotion of any kind to date," said
 Anne Globe, Head of DreamWorks Consumer Products Marketing and National
 Promotions. "Kroger's customer base is an ideal match with our target 'Shrek'
 movie-goer of families and kids.  We worked closely with Kroger to develop a
 completely unique promotion and merchandise plan bringing the movie to life in
 their stores."
     "Shrek" is based on the children's book by William Steig.  Once upon a
 time, in a far away swamp, there lived an ornery ogre named Shrek (Mike
 Myers), whose precious solitude is suddenly shattered by an invasion of
 annoying fairy tale characters.  There are blind mice in his food, a big bad
 wolf in his bed, three little homeless pigs and more, all banished from their
 kingdom by the evil Lord Farquaad (John Lithgow).
     Determined to save their home -- not to mention his own -- Shrek cuts a
 deal with Farquaad and sets out to rescue the beautiful Princess Fiona
 (Cameron Diaz) to be Farquaad's bride.  Accompanying him on his mission is a
 wisecracking Donkey (Eddie Murphy), who will do anything for Shrek ... except
 shut up.  Rescuing the Princess from a fire-breathing dragon may prove the
 least of their problems when the deep, dark secret she has been keeping is
 revealed.
 
     DreamWorks SKG was formed in October 1994 by its three principal partners
 -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to produce
 live-action motion pictures; animated feature films; network, syndicated and
 cable television programming; home video entertainment; records; books; toys;
 and consumer products.
 
     Headquartered in Cincinnati, Ohio, Kroger (NYSE:   KR) is one of the
 nation's largest retail grocery chains.  At the end of the fourth quarter, the
 Company operated 2,354 supermarkets and multi-department stores in 31 states
 under nearly two dozen banners, including Kroger, Fred Meyer, Ralphs, Smith's,
 King Soopers, Dillon, Fry's, City Market, Food 4 Less and Quality Food
 Centers.  Kroger also operates 789 convenience stores, 398 fine jewelry
 stores, 77 supermarket fuel centers and 42 food processing plants.
 
     PARTICIPATING KROGER CO. STORES
 
     Kroger
     Fred Meyer Stores
     Ralphs
     Fry's
     Dillons
     Smith's
     King Soopers
     City Market
     Hilander
     Owen's
     Kessel Food Markets
     Baker's
     Pay Less
     Gerbes
 
 SOURCE  DreamWorks Consumer Products