Dry Creek Nutrition, Inc. Acquires ActiVin(TM) Grape Seed Extract; Grape Seed Extract Positioned as Next Powerful Antioxidant to Grow Nutraceutical Category

Apr 10, 2001, 01:00 ET from Dry Creek Nutrition, Inc.

    MODESTO, Calif, April 10 /PRNewswire/ -- Dry Creek Nutrition, Inc.
 announced today that it has completed its acquisition of ActiVin(TM) grape
 seed extract.  ActiVin(TM) grape seed extract, a plant substance rich in
 naturally occurring antioxidant compounds, is the most extensively studied
 grape seed extract on the market.  Providing more antioxidant power than
 vitamins C, E or beta-carotene, ActiVin(TM) grape seed extract is poised to
 establish itself as a leader among the antioxidant category, which is forecast
 to grow to $1.7 billion by the year 2002 (1).  ActiVin(TM) was previously
 owned by InterHealth Nutraceuticals, Benicia, CA.  Specific terms of the
 acquisition were not disclosed.
     The grape seed extract category holds a promising future as consumer
 awareness about antioxidants continues to grow, increasing from 14 percent
 awareness in 1992 to 57 percent awareness in 2000 (2).  Grape seed extract
 supplement sales were $60 million in the year 2000 and are experiencing a
 healthy growth rate: 8 percent in 1999, 10 percent in 2000, and an additional
 10 percent predicted for 2001 (3).
     As grape seed extract continues to gain awareness for its powerful
 antioxidant properties, Dry Creek Nutrition, Inc. is poised to establish
 ActiVin(TM) as the leading grape seed extract through continued scientific
 research and use of superior raw materials.  ActiVin(TM) is the most
 researched grape seed extract brand in the market, with more than 90
 scientific presentations, publications and abstracts reporting its health
 benefits.  To maintain this level of integrity, Dry Creek Nutrition, Inc.
 spends more than $5 million annually to fund ActiVin(TM) research at
 scientific laboratories and renowned universities, including Georgetown
 University, Creighton University and Long Island University, focusing on areas
 related to antioxidant activity, cardiovascular health, gastric health and
 anti-inflammatory properties.
     "Dry Creek Nutrition, Inc.'s investment in scientific research provides a
 promising outlook for future grape seed extract research initiatives," said
 Peter Kovacs, President and CEO, Dry Creek Nutrition, Inc.  "This commitment
 to research will further identify the unique characteristics and functionality
 of grape components, as well as its health benefits."
     ActiVin(TM) distinguishes itself from other brands of grape seed extract
 through Dry Creek Nutrition, Inc.'s exclusive agreement with the Ernest &
 Julio Gallo Winery, the world's largest wine producer.  All raw materials used
 to create ActiVin(TM) grape seed extract originate from premier California
 grapes, ensuring the highest quality grape seed extract.  This strategic
 alliance with the Gallo Winery has given Dry Creek Nutrition, Inc. access to
 an impressive depth of scientific information about grape components, a
 world-class sensory facility and internationally recognized researchers.
     "Because of Dry Creek Nutrition, Inc.'s commitment to scientific research
 and to using the highest quality ingredients, we offer consumers a compelling
 reason to select the ActiVin(TM) brand from store shelves," said Christine
 DeMont, Director of marketing and sales at Dry Creek Nutrition, Inc.
     ActiVin(TM) grape seed extract is available in dietary supplement form and
 can be found in supermarkets, pharmacies and specialty health stores
 nationwide.  Stores include Wal-Mart, Walgreen's, GNC, ShopRite, and CVS,
 among others.
     For more information about ActiVin(TM), visit the Web site at
 http://www.activin.com.
 
     Dry Creek Nutrition, Inc., located in Modesto, California, was established
 to expand research and development in uses for grape-derived products.  Dry
 Creek Nutrition, Inc. provides product innovations and creative solutions to
 formulation problems that promote better health and lifestyle.  Among the
 company's offerings is ActiVin(TM), a dietary supplement comprised of grape
 seed extract, a naturally occurring plant substance.  ActiVin(TM) contains a
 concentrated source of antioxidant nutrients important to help protect against
 the effects of internal and environmental stresses.  More than 20 scientists
 are committed to identifying the unique characteristics and functionality of
 grape components.  To support the company's commitment to advancing grape
 extract research, Dry Creek Nutrition, Inc. devotes more than $5 million every
 year toward research and development.
     To schedule an interview with Peter Kovacs or Christine DeMont, contact
 Paddi Hurley at 212-880-5341.
 
     References
     1. Antioxidants Get Healthy. Chemical Week. New York, NY: Chemical Week
 Associates; January 14, 1998;60:23.
     2. Madley, RH. Reviving The Antioxidant Market. Nutraceuticals World.
 2000;4:42-52.
     3. Supplement Business Report 2001. Nutrition Business Journal.
 http://www.nutritionbusiness.com
 
 

SOURCE Dry Creek Nutrition, Inc.
    MODESTO, Calif, April 10 /PRNewswire/ -- Dry Creek Nutrition, Inc.
 announced today that it has completed its acquisition of ActiVin(TM) grape
 seed extract.  ActiVin(TM) grape seed extract, a plant substance rich in
 naturally occurring antioxidant compounds, is the most extensively studied
 grape seed extract on the market.  Providing more antioxidant power than
 vitamins C, E or beta-carotene, ActiVin(TM) grape seed extract is poised to
 establish itself as a leader among the antioxidant category, which is forecast
 to grow to $1.7 billion by the year 2002 (1).  ActiVin(TM) was previously
 owned by InterHealth Nutraceuticals, Benicia, CA.  Specific terms of the
 acquisition were not disclosed.
     The grape seed extract category holds a promising future as consumer
 awareness about antioxidants continues to grow, increasing from 14 percent
 awareness in 1992 to 57 percent awareness in 2000 (2).  Grape seed extract
 supplement sales were $60 million in the year 2000 and are experiencing a
 healthy growth rate: 8 percent in 1999, 10 percent in 2000, and an additional
 10 percent predicted for 2001 (3).
     As grape seed extract continues to gain awareness for its powerful
 antioxidant properties, Dry Creek Nutrition, Inc. is poised to establish
 ActiVin(TM) as the leading grape seed extract through continued scientific
 research and use of superior raw materials.  ActiVin(TM) is the most
 researched grape seed extract brand in the market, with more than 90
 scientific presentations, publications and abstracts reporting its health
 benefits.  To maintain this level of integrity, Dry Creek Nutrition, Inc.
 spends more than $5 million annually to fund ActiVin(TM) research at
 scientific laboratories and renowned universities, including Georgetown
 University, Creighton University and Long Island University, focusing on areas
 related to antioxidant activity, cardiovascular health, gastric health and
 anti-inflammatory properties.
     "Dry Creek Nutrition, Inc.'s investment in scientific research provides a
 promising outlook for future grape seed extract research initiatives," said
 Peter Kovacs, President and CEO, Dry Creek Nutrition, Inc.  "This commitment
 to research will further identify the unique characteristics and functionality
 of grape components, as well as its health benefits."
     ActiVin(TM) distinguishes itself from other brands of grape seed extract
 through Dry Creek Nutrition, Inc.'s exclusive agreement with the Ernest &
 Julio Gallo Winery, the world's largest wine producer.  All raw materials used
 to create ActiVin(TM) grape seed extract originate from premier California
 grapes, ensuring the highest quality grape seed extract.  This strategic
 alliance with the Gallo Winery has given Dry Creek Nutrition, Inc. access to
 an impressive depth of scientific information about grape components, a
 world-class sensory facility and internationally recognized researchers.
     "Because of Dry Creek Nutrition, Inc.'s commitment to scientific research
 and to using the highest quality ingredients, we offer consumers a compelling
 reason to select the ActiVin(TM) brand from store shelves," said Christine
 DeMont, Director of marketing and sales at Dry Creek Nutrition, Inc.
     ActiVin(TM) grape seed extract is available in dietary supplement form and
 can be found in supermarkets, pharmacies and specialty health stores
 nationwide.  Stores include Wal-Mart, Walgreen's, GNC, ShopRite, and CVS,
 among others.
     For more information about ActiVin(TM), visit the Web site at
 http://www.activin.com.
 
     Dry Creek Nutrition, Inc., located in Modesto, California, was established
 to expand research and development in uses for grape-derived products.  Dry
 Creek Nutrition, Inc. provides product innovations and creative solutions to
 formulation problems that promote better health and lifestyle.  Among the
 company's offerings is ActiVin(TM), a dietary supplement comprised of grape
 seed extract, a naturally occurring plant substance.  ActiVin(TM) contains a
 concentrated source of antioxidant nutrients important to help protect against
 the effects of internal and environmental stresses.  More than 20 scientists
 are committed to identifying the unique characteristics and functionality of
 grape components.  To support the company's commitment to advancing grape
 extract research, Dry Creek Nutrition, Inc. devotes more than $5 million every
 year toward research and development.
     To schedule an interview with Peter Kovacs or Christine DeMont, contact
 Paddi Hurley at 212-880-5341.
 
     References
     1. Antioxidants Get Healthy. Chemical Week. New York, NY: Chemical Week
 Associates; January 14, 1998;60:23.
     2. Madley, RH. Reviving The Antioxidant Market. Nutraceuticals World.
 2000;4:42-52.
     3. Supplement Business Report 2001. Nutrition Business Journal.
 http://www.nutritionbusiness.com
 
 SOURCE  Dry Creek Nutrition, Inc.