NEW YORK, Aug. 2, 2011 /PRNewswire/ -- After opening nine locations throughout Southern California, San Diego, San Francisco, Arizona and Dallas, Drybar is bringing its popular "blow dry only" concept to the east coast. Two locations are slated to open this fall in New York City, the first in mid-September at 4 West 16th Street, the second in Midtown inside Le Parker Meridien Hotel in early October. An Atlanta location will also open in early October in Buckhead.
To help lead this national expansion, Drybar has tapped long-time operations pro Karen Kelley, formerly the SVP of Operations and People at Pinkberry. Prior to that she was SVP of Operations and People at Jamba Juice and has held senior operating positions at Boston Market and Taco Bell.
"Drybar is an incredible and unique brand that has resonated quickly and strongly with so many female consumers," said Ms. Kelley. "I am thrilled to have the opportunity to join the company at this stage of development and help grow one of the most exciting retail concepts I have seen in years."
"We are extremely pleased and excited to have someone of Karen's caliber joining our team," said Michael Landau, Chief Executive Officer of Drybar. "Her experience and accomplishments will be key to helping us grow the brand and concept."
Drybar was created by longtime professional stylist Alli Webb around the refreshing simple idea of "No cuts. No color. Just Blowouts." After years of frustration overpaying for blowouts at traditional salons, and enduring the dreaded discount chain alternative, she decided to create a fun, clean, and beautiful atmosphere where like-minded women could get an incredible blowout at an affordable, fixed price.
The first location opened in Feb 2010 in Brentwood, Los Angeles and after non-stop requests from obsessed clients, additional bars were opened in West Hollywood, Studio City, Pacific Palisades, Newport Beach, Dallas, San Francisco and San Diego.
Drybar was named as one of the top "100 Brilliant Ideas of 2010" by Entrepreneur Magazine and has become a regular stop for many celebrities, including Cindy Crawford, Emma Roberts, Jennifer Love Hewitt, Zooey Deschanel, Jessica Lowndes, Eliza Dushku, Whitney Port, Maria Shriver, Nicky Hilton and many more. Regular client Rose McGowan loved Drybar so much she even became an investor.
Appointments can be booked online at www.thedrybar.com or by calling 877-379-2279.