Dwell Media Launches its First Dwell Design Lab in San Francisco

Benefitting the Junior League of San Francisco

Oct 20, 2011, 13:08 ET from Dwell Media

SAN FRANCISCO, Oct. 20, 2011 /PRNewswire/ -- Dwell Media and The Junior League of San Francisco are hosting the first-ever Dwell Design Lab at Millennium Tower, San Francisco's popular modern high-rise at 301 Mission Street. Dwell has hand-selected 20 Bay Area designers and design manufacturers who have transformed the unfinished penthouse into an exhibition wonderland, bringing their most experimental inspirations and ideas to life: from hanging cloud installations, to one-of-a-kind furniture and lighting to paintings by Applegate Tran created just for the event. This interactive lab offers visitors one-on-one sessions and intimate discussion groups throughout the weekend where designers will break down their creative process and current projects.

"We were looking for a new way to engage designers," said Dwell President Michela O'Connor Abrams, who spearheaded the creation of Dwell on Design with Dwell founder Lara Deam seven years ago, now the 2nd largest design event in America. "We were also looking for new ways for designers to engage with the public. The creative output has far exceeded our expectations."

"I'm honored to chair such an incredible fundraiser, especially during the League's 100th anniversary and am very proud of our partnership with Dwell," said Lillian Phan, 2011 Junior League of San Francisco, Home Tour Chair. 

This weekend-long event is open to the public, with proceeds going to The Junior League, who have been helping women in San Francisco for 100 years. Designer Nancy Van Natta, is spearheading the event. Over 1000 tickets have already been sold. Dwell President, Michela O'Connor Abrams will kick off the event with an evening reception featuring wine by Kim Crawford Wines on October 28th from 7-9:30pm. Tastings of the 2011 Kim Crawford Sauvignon Blanc and 2008 Kim Crawford Pinot Noir will continue throughout the weekend.

The Design Lab features interior designers recently published in Dwell magazine's "Designers We Love" a special print edition circulated with its November issue to Bay Area subscribers and newsstands, as well as other hometown favorites.

These designers include Applegate Tran, Kellee Adams Landscape Design, Barbara Scavullo Design, Reba Jones of Butler Armsden, Jiun Ho, David Mast Design, Michael Merrill Design, E.B. Min, Min Day Architecture, Larissa Sand of Sand Studios, Martine Paquin Design, Willem Racke Studio, and Tres McKinney Design. Participating design manufacturers include Berkeley Mills, Caesarstone, Urban Lab, Rann Valdez Stone, and Fireclay Tile.

Located in the heart of San Francisco's bustling SoMa district, Millennium Tower serves as a showcase for extraordinary standards of design, services and amenities and is the tallest residential building west of the Mississippi. The designers' visual presentations will pop against the dramatic panoramic views offered by Millennium Tower's 5,460 square foot penthouse. Millennium is offering $5 Valet service to all attending the event.

Opening Evening Reception, Friday October 28, 2011, 7:00-9:30 pm
Saturday & Sunday, October 29-30, 10:00 am4:00 pm,
Tickets $35 at the door or available online for purchase at www.hometour.jlsf.org

About DWELL MEDIA, LLC: Dwell Media is the parent company of Dwell magazine, Dwell Digital + Mobile, Dwell on Design events, and the Dwell Homes Collection. Founded in 2000 by Lara Hedberg Deam, Dwell has received countless industry awards and is widely regarded as a leading voice in the modern design movement. Championing a philosophy that is idea-driven and sensitive to social and physical surroundings, its enduring passion for design leads a passionate community of design-seekers to be "At Home in the Modern World."

About The Junior League of San Francisco, Inc.: The Junior League of San Francisco, Inc. (JLSF) is an organization of women committed to promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. Since its founding in 1911, JLSF has provided over six million volunteer hours and has raised and donated in excess of $24 million to more than 200 Bay Area communities through direct community grants, hands-on service, membership training, advocacy, and development. www.hometour.jlsf.org

SOURCE Dwell Media