e-centives for Quicken TurboTax Factoid Reveals One Third Of Online Shoppers Will Use the Internet to Manage Tax Refunds

- 70% Expect to Receive Income Tax Refunds This Year -



Apr 03, 2001, 01:00 ET from e-centives, Inc.

    BETHESDA, Md., April 3 /PRNewswire/ -- e-centives, Inc. (SWX: ECEN)
 announced today the results of its latest "e-centives Factoid" survey in
 cooperation with e-finance leader Intuit, Inc.'s Quicken(R) TurboTax(R).  This
 February, e-centives users across the Web, including those who opted-in to the
 e-centives for Quicken TurboTax program when registering their TurboTax for
 tax year 2000 software, were polled about their income tax returns and use of
 the Internet.  The majority, 70%, said they expected to receive an income tax
 refund this year, and one-third said they would use the Internet to manage
 that money through online saving, spending, investing, or bill paying.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000404/ECENTLOGO )
 
     e-centives asked specifically what online shoppers planned to do with the
 money from their anticipated tax refunds:
 
     *  45% said they planned to pay bills.
 
     *  23% said they planned to save the money.
 
     *  20% said they planned to spend the money.
 
     *  8% said they planned to invest the money.
 
     *  4% said none of the above.
 
     e-centives also asked these users how they planned to file their income
 taxes this year.  A significant 35% of those polled said they planned to file
 their tax returns online, while 65% still planned to file the old fashioned
 way.
     The e-centives Factoid is a regular online survey of e-centives data
 across leading Internet sites.  The e-centives Factoid is designed to generate
 trending data and information about online shopping, promotions and direct
 marketing.  This Factoid survey sampled more than 2,500 consumers who shop
 online.
 
     About e-centives, Inc.
     e-centives, Inc. is a leading developer of Internet direct marketing and
 distributed commerce infrastructure software and services. The company was
 founded in 1996 and has established relationships with leading companies that
 represent a broad range of markets including Excite, AT&T, and Chase
 Manhattan, as well as more than 150 leading brand-name marketers such as
 MarthaStewart.com and Circuit City.  Headquartered in Bethesda, MD, with
 offices in San Francisco, New York, and London, e-centives, Inc. is traded on
 the SWX New Market under the symbol "ECEN".
 
     About Quicken TurboTax
     Quicken TurboTax is the #1-selling tax preparation software program, with
 approximately 70% retail unit share in 2000, according to PC Data. Its Web-
 based counterpart, Quicken TurboTax for the Web(SM), is the #1-most popular
 site for online tax preparation and filing services. In addition, Intuit
 offers Quicken TurboTax Home & Business, designed for self-employed taxpayers.
 The Automated Tax Return feature is included free in all of these versions of
 TurboTax. With 17 years of personal finance expertise, the TurboTax family of
 products saves time and money for more than 10 million Americans each year.
 
     Under the safe harbor provisions of the Private Securities Litigation
 Reform Act of 1995, e-centives cautions investors that any forward-looking
 statements or projections made by the company, including those that may be
 made in this press release, are based on management's expectations at the time
 they are made, but they are subject to risks and uncertainties that may cause
 actual results to differ materially from those projected.  Specifically,
 e-centives forecasts of revenue growth, membership growth, and EBITDA are
 forward looking in nature, and could differ materially from current
 expectations.  e-centives' future results may be impacted by factors such as
 technological changes, market acceptance of the company's services, e-centives
 ability to grow its partner network and membership base, and competitive
 market pressures.  e-centives' future results also may be impacted by other
 risk factors listed in its prospectus dated October 2, 2000 and periodic
 reports filed with the Securities and Exchange Commission. By making these
 forward-looking statements, e-centives undertakes no obligation or intention
 to update these statements after the date of this release.
 
 

SOURCE e-centives, Inc.
    BETHESDA, Md., April 3 /PRNewswire/ -- e-centives, Inc. (SWX: ECEN)
 announced today the results of its latest "e-centives Factoid" survey in
 cooperation with e-finance leader Intuit, Inc.'s Quicken(R) TurboTax(R).  This
 February, e-centives users across the Web, including those who opted-in to the
 e-centives for Quicken TurboTax program when registering their TurboTax for
 tax year 2000 software, were polled about their income tax returns and use of
 the Internet.  The majority, 70%, said they expected to receive an income tax
 refund this year, and one-third said they would use the Internet to manage
 that money through online saving, spending, investing, or bill paying.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000404/ECENTLOGO )
 
     e-centives asked specifically what online shoppers planned to do with the
 money from their anticipated tax refunds:
 
     *  45% said they planned to pay bills.
 
     *  23% said they planned to save the money.
 
     *  20% said they planned to spend the money.
 
     *  8% said they planned to invest the money.
 
     *  4% said none of the above.
 
     e-centives also asked these users how they planned to file their income
 taxes this year.  A significant 35% of those polled said they planned to file
 their tax returns online, while 65% still planned to file the old fashioned
 way.
     The e-centives Factoid is a regular online survey of e-centives data
 across leading Internet sites.  The e-centives Factoid is designed to generate
 trending data and information about online shopping, promotions and direct
 marketing.  This Factoid survey sampled more than 2,500 consumers who shop
 online.
 
     About e-centives, Inc.
     e-centives, Inc. is a leading developer of Internet direct marketing and
 distributed commerce infrastructure software and services. The company was
 founded in 1996 and has established relationships with leading companies that
 represent a broad range of markets including Excite, AT&T, and Chase
 Manhattan, as well as more than 150 leading brand-name marketers such as
 MarthaStewart.com and Circuit City.  Headquartered in Bethesda, MD, with
 offices in San Francisco, New York, and London, e-centives, Inc. is traded on
 the SWX New Market under the symbol "ECEN".
 
     About Quicken TurboTax
     Quicken TurboTax is the #1-selling tax preparation software program, with
 approximately 70% retail unit share in 2000, according to PC Data. Its Web-
 based counterpart, Quicken TurboTax for the Web(SM), is the #1-most popular
 site for online tax preparation and filing services. In addition, Intuit
 offers Quicken TurboTax Home & Business, designed for self-employed taxpayers.
 The Automated Tax Return feature is included free in all of these versions of
 TurboTax. With 17 years of personal finance expertise, the TurboTax family of
 products saves time and money for more than 10 million Americans each year.
 
     Under the safe harbor provisions of the Private Securities Litigation
 Reform Act of 1995, e-centives cautions investors that any forward-looking
 statements or projections made by the company, including those that may be
 made in this press release, are based on management's expectations at the time
 they are made, but they are subject to risks and uncertainties that may cause
 actual results to differ materially from those projected.  Specifically,
 e-centives forecasts of revenue growth, membership growth, and EBITDA are
 forward looking in nature, and could differ materially from current
 expectations.  e-centives' future results may be impacted by factors such as
 technological changes, market acceptance of the company's services, e-centives
 ability to grow its partner network and membership base, and competitive
 market pressures.  e-centives' future results also may be impacted by other
 risk factors listed in its prospectus dated October 2, 2000 and periodic
 reports filed with the Securities and Exchange Commission. By making these
 forward-looking statements, e-centives undertakes no obligation or intention
 to update these statements after the date of this release.
 
 SOURCE  e-centives, Inc.