eBay Adds Active Decisions' Buyer's Guide to Computer, Photo And Electronic Categories

Leading Recommendation Engine to Help eBay Users Select Products



Apr 24, 2001, 01:00 ET from eBay Inc.

    SAN JOSE, Calif., April 24 /PRNewswire Interactive News Release/ -- Don't
 know which computer, electronic or photo product to purchase?  Now consumers
 have easy access to a leading product recommendation service on the
 eBay (Nasdaq:   EBAY); (www.ebay.com) site.  Today, the world's largest online
 trading community announced that it has selected Active Decisions, Inc., a
 supplier of eCRM decision-support applications, to bring Active Buyer's
 Guide(R) to eBay's vibrant marketplace of 29 million registered users and
 nearly half million computer, electronics and photo equipment items.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990423/EBAYLOGO )
     Active Buyer's Guide provides online bidders with unbiased recommendations
 that best fit their needs and individual preferences.  When in the computers,
 electronics or photo Categories, eBay users simply click on the "Don't know
 what to buy?" button and are immediately taken to Active Buyer's Guide.  Users
 answer a few questions to pinpoint their product requirements and receive a
 personalized recommendation based on their responses. With this information a
 bidder can judge how well a given product meets their specific needs before
 searching and bidding on that product.
     "eBay's goal is to satisfy the needs of our community.  Providing an
 unbiased, practical service like Active Buyer's Guide will help eBay users
 with their purchase decisions of computers, electronics and photo equipment,"
 said Bob Hebeler, eBay vice president of categories and community.  "Active
 Decisions has one of the most robust recommendation engines available.  We're
 happy to team up with them and together add value to our users' experience."
     "With this alliance, eBay signals once again, that user needs come first,
 and that providing a positive buying experience remains at the forefront of
 its philosophy," said Daniel Greenberg, vice president of marketing at Active
 Decisions. "Our leading recommendation engine enhances the eBay marketplace by
 understanding a buyer's individual needs and making a recommendation based on
 their given requirements."
 
     About Active Decisions' Technology
     Active Decisions automated sales assistance technology, found in Active
 Buyer's Guide for portals, infomediaries, publishers; and Active Sales
 Assistant for merchants offers personalized sales assistance, while at the
 same time collecting continuous and real-time buyer preference information
 from more than one million shoppers each month.  Active's automated sales
 assistance products can be quickly and easily incorporated into existing
 e-commerce and eCRM solutions and increases sales by helping customers find
 the products they want based on their personal preferences.
 
     About eBay Inc.
     eBay ( http://www.ebay.com ) is the world's online trading community.
 Founded in 1995, eBay created a powerful marketplace for the sale of goods and
 services by a passionate community of individuals and small businesses. On any
 given day, there are millions of items listed on the site across thousands of
 categories. eBay enables trade on a local, national and international basis
 with local sites in 60 markets in the United States and country-specific sites
 in the Australia, Austria, Canada, France, Germany, Ireland, Italy, Japan,
 Korea, New Zealand, Switzerland and the United Kingdom. With the acquisition
 of Half.com in July 2000, eBay's community now benefits from a marketplace
 combining traditional auction-style trading and Half.com's set-price trading.
 
     About Active Decisions
     Active Decisions, Inc., is a leading supplier of eCRM decision-support
 applications. The company's products increase customer revenues by providing
 automated sales assistance to drive higher e-commerce conversion rates and
 sophisticated market analytics to optimize the marketing and product
 assortment mix. Active Decisions products are designed for manufacturers and
 retailers of complex consumer products, including consumer electronics,
 computer equipment, appliances, automobiles, and financial services.
     Named a "Hot 100" company by Upside Magazine, more than 80 Fortune
 500 companies, leading portals, and ecommerce sites use Active Decisions
 technology to generate sales and to make critical marketing decisions. Active
 Decisions customers include Best Buy Co., eBay Inc., E*TRADE, Ford Motor
 Company, goodguys.com, Hewlett Packard, Intel, Lycos, McKinsey & Company,
 mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997, Active Decisions
 (formerly Active Research) is based in Burlingame, Calif., and on the Web at
 www.ActiveDecisions.com and www.ActiveBuyersGuide.com.
     NOTE:  Active Buyer's Guide is a registered trademark; Active Decisions
 and Active Sales Assistant are trademarks of Active Decisions, Inc. eBay is a
 trademark of eBay Inc.  All other company and product names are trademarks of
 their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X28151774
 
 

SOURCE eBay Inc.
    SAN JOSE, Calif., April 24 /PRNewswire Interactive News Release/ -- Don't
 know which computer, electronic or photo product to purchase?  Now consumers
 have easy access to a leading product recommendation service on the
 eBay (Nasdaq:   EBAY); (www.ebay.com) site.  Today, the world's largest online
 trading community announced that it has selected Active Decisions, Inc., a
 supplier of eCRM decision-support applications, to bring Active Buyer's
 Guide(R) to eBay's vibrant marketplace of 29 million registered users and
 nearly half million computer, electronics and photo equipment items.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990423/EBAYLOGO )
     Active Buyer's Guide provides online bidders with unbiased recommendations
 that best fit their needs and individual preferences.  When in the computers,
 electronics or photo Categories, eBay users simply click on the "Don't know
 what to buy?" button and are immediately taken to Active Buyer's Guide.  Users
 answer a few questions to pinpoint their product requirements and receive a
 personalized recommendation based on their responses. With this information a
 bidder can judge how well a given product meets their specific needs before
 searching and bidding on that product.
     "eBay's goal is to satisfy the needs of our community.  Providing an
 unbiased, practical service like Active Buyer's Guide will help eBay users
 with their purchase decisions of computers, electronics and photo equipment,"
 said Bob Hebeler, eBay vice president of categories and community.  "Active
 Decisions has one of the most robust recommendation engines available.  We're
 happy to team up with them and together add value to our users' experience."
     "With this alliance, eBay signals once again, that user needs come first,
 and that providing a positive buying experience remains at the forefront of
 its philosophy," said Daniel Greenberg, vice president of marketing at Active
 Decisions. "Our leading recommendation engine enhances the eBay marketplace by
 understanding a buyer's individual needs and making a recommendation based on
 their given requirements."
 
     About Active Decisions' Technology
     Active Decisions automated sales assistance technology, found in Active
 Buyer's Guide for portals, infomediaries, publishers; and Active Sales
 Assistant for merchants offers personalized sales assistance, while at the
 same time collecting continuous and real-time buyer preference information
 from more than one million shoppers each month.  Active's automated sales
 assistance products can be quickly and easily incorporated into existing
 e-commerce and eCRM solutions and increases sales by helping customers find
 the products they want based on their personal preferences.
 
     About eBay Inc.
     eBay ( http://www.ebay.com ) is the world's online trading community.
 Founded in 1995, eBay created a powerful marketplace for the sale of goods and
 services by a passionate community of individuals and small businesses. On any
 given day, there are millions of items listed on the site across thousands of
 categories. eBay enables trade on a local, national and international basis
 with local sites in 60 markets in the United States and country-specific sites
 in the Australia, Austria, Canada, France, Germany, Ireland, Italy, Japan,
 Korea, New Zealand, Switzerland and the United Kingdom. With the acquisition
 of Half.com in July 2000, eBay's community now benefits from a marketplace
 combining traditional auction-style trading and Half.com's set-price trading.
 
     About Active Decisions
     Active Decisions, Inc., is a leading supplier of eCRM decision-support
 applications. The company's products increase customer revenues by providing
 automated sales assistance to drive higher e-commerce conversion rates and
 sophisticated market analytics to optimize the marketing and product
 assortment mix. Active Decisions products are designed for manufacturers and
 retailers of complex consumer products, including consumer electronics,
 computer equipment, appliances, automobiles, and financial services.
     Named a "Hot 100" company by Upside Magazine, more than 80 Fortune
 500 companies, leading portals, and ecommerce sites use Active Decisions
 technology to generate sales and to make critical marketing decisions. Active
 Decisions customers include Best Buy Co., eBay Inc., E*TRADE, Ford Motor
 Company, goodguys.com, Hewlett Packard, Intel, Lycos, McKinsey & Company,
 mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997, Active Decisions
 (formerly Active Research) is based in Burlingame, Calif., and on the Web at
 www.ActiveDecisions.com and www.ActiveBuyersGuide.com.
     NOTE:  Active Buyer's Guide is a registered trademark; Active Decisions
 and Active Sales Assistant are trademarks of Active Decisions, Inc. eBay is a
 trademark of eBay Inc.  All other company and product names are trademarks of
 their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X28151774
 
 SOURCE  eBay Inc.