Eco Worriers: Global Green Behaviour and Market Impact

Aug 11, 2015, 18:51 ET from Reportlinker

NEW YORK, Aug. 11, 2015 /PRNewswire/ -- 64% of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. This global report examines how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer buying behaviour in market sectors such as food and drink, apparel, beauty and personal care, home care, tissue and hygiene, transport and the home, and to what extent.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
<|Products|>Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Executive Summary

the Greening of the World: the Eco Worrier Goes Mainstream

Chart 1 "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" 2013

Who Is the Eco Worrier and What Are They Worried About?

Chart 2 Which Green Attributes Would You be Willing to Pay More for? 2013

Impact of Recession - Has Eco-friendly Taken the Hit?

Consumer Priorities - How Does the Environment Stack Up Against Other Buying Factors?

Chart 3 Which of these Factors are Important to You in Purchasing Decisions? 2011+

Food: From Organic To Local

Table 1 Forecast Global Sales of Organic Packaged Food 2014-2019

Home Care: Can Green Products Clean Effectively?

Chart 4 Performance of Leading Green Brands in Home Care in Western Europe 2009-2014

Beauty: Gentle on the Skin, Gentle on the Environment

Chart 5 Global Performance of Selected Natural Positioned Brands 2010-2014

Apparel: the High Street Goes Eco

the Future Is Green


Climate Change

Table 2 CO2 Emissions by Country: Top 20, 2013

Table 3 Carbon Footprint of Consumption by Country: Top 20, 2012

Table 4 People at Risk by Country: Top 20 2013

Other Major Environmental Issues

How To Act: the Eco Worrier Response

Euromonitor International Surveys

Factors Affecting Demand

Economic Factors

Table 5 Annual Disposable Income by Country 2009/2014

Table 6 Annual Disposable Income by Country 2014/2019

Spheres of Influence

Government Initiatives and Legislation: Emissions

Government Initiatives and Legislation: Emissions - Carbon Trading

Government Initiatives and Legislation: Emissions - Cfcs and Hcfcs

Government Initiatives and Legislation: Alternative Fuels

Government Initiatives and Legislation: Deforestation

Government Initiatives and Legislation: Ocean Governance

Government Initiatives and Legislation: Energy Efficiency

Government Initiatives Move To City Level

Ngo Initiatives

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