Edmunds.com Celebrates Sports Cars with Streaming Video; Corvette Wins American Exotics Comparison Test

Apr 03, 2001, 01:00 ET from Edmunds.com

    SANTA MONICA, Calif., April 3 /PRNewswire/ -- Edmunds.com
 (http://www.edmunds.com), the Web's leading consumer resource for unbiased
 automotive information, recently named the Corvette Z06 winner of the
 "American Exotics Comparison Test" in an extensive online video and text
 report that also featured the Dodge Viper GTS ACR and the Ford SVT Mustang
 Cobra R.
     Each vehicle was tested under normal road conditions and at Willow Springs
 International Motorsports Park, and evaluated in such criteria as performance,
 features, price, functionality and subjective observations by the road test
 editors.  While all the "American automotive firepower" provided maximum
 driving pleasure for the Edmunds.com editors, the Corvette Z06 was selected as
 leader of the pack, followed by the Ford SVT Mustang Cobra R and finally the
 Dodge Viper GTS ACR.
     "However," writer Brent Romans asserts, "not depicted in the Final
 Rankings chart is an interesting tidbit contained in the Personal Rating
 score.  The three main Edmunds.com editors participating in this test each
 picked a different car as the one he would personally buy.  This represents
 the emotional side of sports car ownership, a key determinate in owning cars
 of this type."
     Visitors to Edmunds.com can get all the details about the American Exotics
 Comparison Test, including editorial evaluations and specifications.  For the
 lucky ones who are actually in the market for this type of vehicle, MSRP,
 dealer invoice and Edmunds.com True Market Value(SM) pricing is also right at
 hand.
     It is the streaming videos, however, that give the consumer a true sense
 of the power of these vehicles.  Launched in January 2001 with expertly edited
 coverage of the Detroit and Los Angeles auto shows, Edmunds.com's video
 gallery now contains more than 60 segments, and will grow to over 400 videos
 by December.  In addition to comparison tests like American Exotics Comparison
 Test, the gallery includes looks at the latest vehicles introduced by the
 manufacturers and concept cars only seen at the auto shows, test drives,
 features, and "how-to" videos.
     "We've seen a huge resurgence of interest in the American sports car
 recently, so we felt this test was timely and appealing, especially with the
 new video application available to our visitors," said Chris Wardlaw, Editor
 in Chief, Edmunds.com.  "The video initiative is a powerful aid in our efforts
 to provide the excitement of an enthusiast publication combined with practical
 information that our visitors look for when researching vehicles on our site."
     To learn more about the American Exotics Comparison Test and view
 streaming video, visit
 http://www.edmunds.com/roadtests/comparisontests/americanexoticscomparisontest
 /45197/index.html.
 
     About Edmunds.com
     Headquartered in Santa Monica, CA, Edmunds.com, Inc.
 (http://www.edmunds.com) is the Internet's pioneer and leader in providing
 free, third party automotive information, tools and services for consumers.
 Edmunds.com empowers, educates, and engages visitors by providing them with
 straightforward information on key aspects of buying, selling, and owning a
 vehicle.  For example, Edmunds has launched its True Market Value products to
 inform the general public of the actual transaction prices of cars and trucks
 while the Edmunds.com Powershopper(SM) offers car shoppers the opportunity to
 research and pursue online and offline purchase options in the informative,
 consumer-friendly environment of the Edmunds web site.  Visitors are also
 provided extensive automobile reviews, consumer information, safety updates,
 incentive and rebate news, expert analysis of developments in the automotive
 world, and the Town Hall, an interactive community of more than 500,000 active
 members.  Edmunds.com received Yahoo! Internet Life's Gold Star Site honor for
 excellence in the category of "Best Car-Buying Tips," was ranked number one in
 the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal,
 rated number one automotive and second overall web site in the Dialscore
 loyalty study, was named as one of Yahoo! Internet Life's 50 Most Incredibly
 Useful Sites, one of Money's 50 Most Useful Financial Websites, named both a
 Digital Favorite and one of the Top 10 Editors' Picks in TIME's On Magazine,
 among Entrepreneur Magazine's Top 100 Web Sites for Entrepreneurs and is
 regularly mentioned as a valuable resource in these and other publications.
 
 

SOURCE Edmunds.com
    SANTA MONICA, Calif., April 3 /PRNewswire/ -- Edmunds.com
 (http://www.edmunds.com), the Web's leading consumer resource for unbiased
 automotive information, recently named the Corvette Z06 winner of the
 "American Exotics Comparison Test" in an extensive online video and text
 report that also featured the Dodge Viper GTS ACR and the Ford SVT Mustang
 Cobra R.
     Each vehicle was tested under normal road conditions and at Willow Springs
 International Motorsports Park, and evaluated in such criteria as performance,
 features, price, functionality and subjective observations by the road test
 editors.  While all the "American automotive firepower" provided maximum
 driving pleasure for the Edmunds.com editors, the Corvette Z06 was selected as
 leader of the pack, followed by the Ford SVT Mustang Cobra R and finally the
 Dodge Viper GTS ACR.
     "However," writer Brent Romans asserts, "not depicted in the Final
 Rankings chart is an interesting tidbit contained in the Personal Rating
 score.  The three main Edmunds.com editors participating in this test each
 picked a different car as the one he would personally buy.  This represents
 the emotional side of sports car ownership, a key determinate in owning cars
 of this type."
     Visitors to Edmunds.com can get all the details about the American Exotics
 Comparison Test, including editorial evaluations and specifications.  For the
 lucky ones who are actually in the market for this type of vehicle, MSRP,
 dealer invoice and Edmunds.com True Market Value(SM) pricing is also right at
 hand.
     It is the streaming videos, however, that give the consumer a true sense
 of the power of these vehicles.  Launched in January 2001 with expertly edited
 coverage of the Detroit and Los Angeles auto shows, Edmunds.com's video
 gallery now contains more than 60 segments, and will grow to over 400 videos
 by December.  In addition to comparison tests like American Exotics Comparison
 Test, the gallery includes looks at the latest vehicles introduced by the
 manufacturers and concept cars only seen at the auto shows, test drives,
 features, and "how-to" videos.
     "We've seen a huge resurgence of interest in the American sports car
 recently, so we felt this test was timely and appealing, especially with the
 new video application available to our visitors," said Chris Wardlaw, Editor
 in Chief, Edmunds.com.  "The video initiative is a powerful aid in our efforts
 to provide the excitement of an enthusiast publication combined with practical
 information that our visitors look for when researching vehicles on our site."
     To learn more about the American Exotics Comparison Test and view
 streaming video, visit
 http://www.edmunds.com/roadtests/comparisontests/americanexoticscomparisontest
 /45197/index.html.
 
     About Edmunds.com
     Headquartered in Santa Monica, CA, Edmunds.com, Inc.
 (http://www.edmunds.com) is the Internet's pioneer and leader in providing
 free, third party automotive information, tools and services for consumers.
 Edmunds.com empowers, educates, and engages visitors by providing them with
 straightforward information on key aspects of buying, selling, and owning a
 vehicle.  For example, Edmunds has launched its True Market Value products to
 inform the general public of the actual transaction prices of cars and trucks
 while the Edmunds.com Powershopper(SM) offers car shoppers the opportunity to
 research and pursue online and offline purchase options in the informative,
 consumer-friendly environment of the Edmunds web site.  Visitors are also
 provided extensive automobile reviews, consumer information, safety updates,
 incentive and rebate news, expert analysis of developments in the automotive
 world, and the Town Hall, an interactive community of more than 500,000 active
 members.  Edmunds.com received Yahoo! Internet Life's Gold Star Site honor for
 excellence in the category of "Best Car-Buying Tips," was ranked number one in
 the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal,
 rated number one automotive and second overall web site in the Dialscore
 loyalty study, was named as one of Yahoo! Internet Life's 50 Most Incredibly
 Useful Sites, one of Money's 50 Most Useful Financial Websites, named both a
 Digital Favorite and one of the Top 10 Editors' Picks in TIME's On Magazine,
 among Entrepreneur Magazine's Top 100 Web Sites for Entrepreneurs and is
 regularly mentioned as a valuable resource in these and other publications.
 
 SOURCE  Edmunds.com