Egg Market Trends and Opportunities in the U.S - The Industry Suffered Serious Losses in the Early to Middle Part of 2015 Due to an Outbreak of Avian Flu in epidemic proportions

Nov 26, 2015, 03:10 ET from Research and Markets

DUBLIN, Nov. 26, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Egg Market Trends and Opportunities in the U.S." report to their offering.

Eggs have been and will continue to be a staple of the American diet. Eggs are consumed in well over 90% of U.S. households and are present on the menus of three out of four U.S. food service establishments. The industry has managed to maintain its stability despite serious losses in the early to middle part of 2015 due to an outbreak of avian flu in epidemic proportions.

Consumers are especially looking to eggs with fresh eyes as a source of protein, a nutrient currently at the top of consumer must-have lists. Egg producers and retailers are diversifying eggs' nutritional appeal through eggs with enhanced omega-3 levels as well as increased levels of other nutrients, even as the egg market will benefit from decreasing concerns about the level of cholesterol in foods. Marketers are also offering eggs for which the laying hens were given feed that was non-GMO, organic, or vegetarian, and responding to consumer demand for eggs from laying hens that have been raised under more humane conditions with products labeled as cage-free and free-range.

If there is to be any challenge to the market it could come from animal welfare advocates rousing consumers to continue demanding better conditions for the laying hens. The new normal of the social media environment does make it relatively easy to stir up consumer movements, and such a development could compel producers to invest in more wholesale reforms to current practices.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Market Trends

Chapter 3: Health and Diet Trends

Chapter 4: Product Trends

Chapter 5: Retail and Foodservice Trends

Chapter 6: Consumer Trends

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SOURCE Research and Markets