eHealth Traffic Critically Dependent on Search Engines and Portals

- Most of the 100 Million Seeking Health Information Online

Use Portals or Search Engines -



- Only a Quarter Goes Directly to eHealth Sites -



Apr 23, 2001, 01:00 ET from Harris Interactive

    ROCHESTER, N.Y., April 23 /PRNewswire Interactive News Release/ --
 Traffic on individual eHealth sites is critically dependent on how quickly and
 easily the sites are found and listed by portals and search engines.  Almost
 100 million adults, coined by Harris Interactive as "Cyberchondriacs," go
 online to look for health care information.  On average, they do this three
 times a month.  Typically they navigate these sites using a portal or search
 engine rather than by going directly to a particular site.  Only one in four
 goes directly to an eHealth website.
     These are the results of a nationwide Harris Interactive survey of
 675 adults who are online from home, office, school, library or some other
 location.  Respondents were surveyed for The Harris Poll by telephone between
 March 22 and 26, 2001.  A full version of this article written by Harris
 Interactive's Humphrey Taylor, Chairman of the Harris Poll, and Robert
 Leitman, Group President, Health Care, Public Policy and Education Research,
 can be found in the downloadable PDF of Harris Interactive Health Care News,
 issue 13, at http://www.harrisinteractive.com/about/vert_healthcare.asp.
 
     Key findings of this survey include:
 
      -- 75% of all adults online (47% of all adults) use the Internet to look
         for health care information.  However, only 16% say they do this
         "often", while most do so "sometimes" (30%), or "hardly ever" (30%).
 
      -- This 75% of all those online amounts to just under 100 million adults
         nationwide.
 
      -- On average those who look for health care information online do so
         3.3 times every month.  This varies from 6.1 times among heavy
         Internet users to 1.3 times among light users.
 
      -- A slender 52% majority of those who look for health care information
         do so using a portal or search engine that allows them to search for
         the health information they seek across many different websites.
         About a quarter (24%) go directly to a site that focuses only on
         health-related topics and one in six (16%) go first to a general site
         that focuses on many topics that may have a section on health issues.
 
     Results indicated that more heavy Internet users (57%) and medium users
 (56%) than light users (44%) use a search engine or a portal.
 
 
                                    TABLE 1
 
        FREQUENCY OF ACCESSING HEALTH CARE INFORMATION ONLINE: 1998-2000
 
      "How often do you look for information online about health topics --
                    often, sometimes, hardly ever or never?"
 
     Base: Have access               June/July           June          March
           to Internet                   1998            1999          2001
                                           %               %             %
 
     Often                                12              13            16
     Sometimes                            30              30            30
     Hardly ever                          29              31            30
     Never                                29              26            25
 
     Total who have ever looked
     for health or medical information    71              74            75
 
 
                                    TABLE 2
 
                            CYBERCHONDRIACS: TRENDS
 
                                     June/July           June         March
                                        1998             1999          2001
                                          %                %             %
 
     % of all adults who are online*      38              46            63
     % of all those online who have
       looked for health information      71              74            75
     % of all adults who have looked
       for health information online      27              34            47
     Numbers of adults who
     have looked for health
     information online           54 million      69 million    97 million
 
     * Includes those online from home, office, school, library or other
       location
 
 
                                    TABLE 3
 
         FREQUENCY OF LOOKING FOR HEALTH CARE INFORMATION IN LAST MONTH
 
   "About how many times have you looked for information online about health
                           topics in the last month?"
 
     Base: Ever look for health care          "Cyberchondriacs"
           information online
 
                               Total        Heavy       Medium        Light
 
     Mean (average)              3.3          6.1          2.7          1.3
     Median                      1.2          1.9          1.1           --
 
     * Heavy Internet users were online 8 hours or more in the last week.
       Light Internet users were online less than 3 hours in the last week.
 
 
                                    TABLE 4
 
                WHERE PEOPLE GO TO LOOK FOR HEALTH TOPICS ONLINE
 
  "The last time you looked for information online about a health topic where
   did you FIRST go to get the information your were interested in?  Did you
                             FIRST go to a  ... ?"
 
     Base: Ever look for health care
           information online                "Cyberchondriacs"
 
                                Total       Heavy*        Medium*      Light*
                                  %            %             %             %
     Site that focuses
     only on health-related
     topics OR                   24            23           25            23
 
     A site that focuses
     on many subjects that
     may have a section devoted
     to health issues, OR        16            14           13            25
 
     A portal or search engine
     which will allow you
     to search for health
     information across
     many different sites        52            57           56            44
 
     Not sure/refused             7             7            6             8
 
     * Heavy Internet users were online 8 hours or more in the last week.
       Light Internet users were online less than 3 hours in the last week.
 
     Note:  For additional information about consumer awareness, usage and
 satisfaction of eHealth websites, contact Harris Interactive to learn more
 about Harris Interactive OnSitesm, a research tool that surveys more than
 100,000 consumers semi-annually who look for health and medical information on
 the Web.
 
     About Harris Interactive
     Harris Interactive (Nasdaq:   HPOL), the global leader in online market
 research, uses Internet-based and traditional methodologies to provide its
 clients with critical knowledge concerning the views, experiences, behaviors
 and attitudes of people worldwide.  Known for The Harris Poll, Harris
 Interactive has 45 years of experience in providing its clients with market
 research and polling services including custom, multi-client and service
 bureau research, as well as customer relationship management services.  Harris
 Interactive acquired the custom research group of Yankelovich Partners in
 February 2001.  Through its U.S. and Global Network offices, Harris
 Interactive conducts research around the world, in multiple, localized
 languages, using its proprietary technology to survey its database of more
 than 7 million online panelists.  For more information about Harris
 Interactive, please visit the Company's website at
 http://www.harrisinteractive.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X14678729
 
 

SOURCE Harris Interactive
    ROCHESTER, N.Y., April 23 /PRNewswire Interactive News Release/ --
 Traffic on individual eHealth sites is critically dependent on how quickly and
 easily the sites are found and listed by portals and search engines.  Almost
 100 million adults, coined by Harris Interactive as "Cyberchondriacs," go
 online to look for health care information.  On average, they do this three
 times a month.  Typically they navigate these sites using a portal or search
 engine rather than by going directly to a particular site.  Only one in four
 goes directly to an eHealth website.
     These are the results of a nationwide Harris Interactive survey of
 675 adults who are online from home, office, school, library or some other
 location.  Respondents were surveyed for The Harris Poll by telephone between
 March 22 and 26, 2001.  A full version of this article written by Harris
 Interactive's Humphrey Taylor, Chairman of the Harris Poll, and Robert
 Leitman, Group President, Health Care, Public Policy and Education Research,
 can be found in the downloadable PDF of Harris Interactive Health Care News,
 issue 13, at http://www.harrisinteractive.com/about/vert_healthcare.asp.
 
     Key findings of this survey include:
 
      -- 75% of all adults online (47% of all adults) use the Internet to look
         for health care information.  However, only 16% say they do this
         "often", while most do so "sometimes" (30%), or "hardly ever" (30%).
 
      -- This 75% of all those online amounts to just under 100 million adults
         nationwide.
 
      -- On average those who look for health care information online do so
         3.3 times every month.  This varies from 6.1 times among heavy
         Internet users to 1.3 times among light users.
 
      -- A slender 52% majority of those who look for health care information
         do so using a portal or search engine that allows them to search for
         the health information they seek across many different websites.
         About a quarter (24%) go directly to a site that focuses only on
         health-related topics and one in six (16%) go first to a general site
         that focuses on many topics that may have a section on health issues.
 
     Results indicated that more heavy Internet users (57%) and medium users
 (56%) than light users (44%) use a search engine or a portal.
 
 
                                    TABLE 1
 
        FREQUENCY OF ACCESSING HEALTH CARE INFORMATION ONLINE: 1998-2000
 
      "How often do you look for information online about health topics --
                    often, sometimes, hardly ever or never?"
 
     Base: Have access               June/July           June          March
           to Internet                   1998            1999          2001
                                           %               %             %
 
     Often                                12              13            16
     Sometimes                            30              30            30
     Hardly ever                          29              31            30
     Never                                29              26            25
 
     Total who have ever looked
     for health or medical information    71              74            75
 
 
                                    TABLE 2
 
                            CYBERCHONDRIACS: TRENDS
 
                                     June/July           June         March
                                        1998             1999          2001
                                          %                %             %
 
     % of all adults who are online*      38              46            63
     % of all those online who have
       looked for health information      71              74            75
     % of all adults who have looked
       for health information online      27              34            47
     Numbers of adults who
     have looked for health
     information online           54 million      69 million    97 million
 
     * Includes those online from home, office, school, library or other
       location
 
 
                                    TABLE 3
 
         FREQUENCY OF LOOKING FOR HEALTH CARE INFORMATION IN LAST MONTH
 
   "About how many times have you looked for information online about health
                           topics in the last month?"
 
     Base: Ever look for health care          "Cyberchondriacs"
           information online
 
                               Total        Heavy       Medium        Light
 
     Mean (average)              3.3          6.1          2.7          1.3
     Median                      1.2          1.9          1.1           --
 
     * Heavy Internet users were online 8 hours or more in the last week.
       Light Internet users were online less than 3 hours in the last week.
 
 
                                    TABLE 4
 
                WHERE PEOPLE GO TO LOOK FOR HEALTH TOPICS ONLINE
 
  "The last time you looked for information online about a health topic where
   did you FIRST go to get the information your were interested in?  Did you
                             FIRST go to a  ... ?"
 
     Base: Ever look for health care
           information online                "Cyberchondriacs"
 
                                Total       Heavy*        Medium*      Light*
                                  %            %             %             %
     Site that focuses
     only on health-related
     topics OR                   24            23           25            23
 
     A site that focuses
     on many subjects that
     may have a section devoted
     to health issues, OR        16            14           13            25
 
     A portal or search engine
     which will allow you
     to search for health
     information across
     many different sites        52            57           56            44
 
     Not sure/refused             7             7            6             8
 
     * Heavy Internet users were online 8 hours or more in the last week.
       Light Internet users were online less than 3 hours in the last week.
 
     Note:  For additional information about consumer awareness, usage and
 satisfaction of eHealth websites, contact Harris Interactive to learn more
 about Harris Interactive OnSitesm, a research tool that surveys more than
 100,000 consumers semi-annually who look for health and medical information on
 the Web.
 
     About Harris Interactive
     Harris Interactive (Nasdaq:   HPOL), the global leader in online market
 research, uses Internet-based and traditional methodologies to provide its
 clients with critical knowledge concerning the views, experiences, behaviors
 and attitudes of people worldwide.  Known for The Harris Poll, Harris
 Interactive has 45 years of experience in providing its clients with market
 research and polling services including custom, multi-client and service
 bureau research, as well as customer relationship management services.  Harris
 Interactive acquired the custom research group of Yankelovich Partners in
 February 2001.  Through its U.S. and Global Network offices, Harris
 Interactive conducts research around the world, in multiple, localized
 languages, using its proprietary technology to survey its database of more
 than 7 million online panelists.  For more information about Harris
 Interactive, please visit the Company's website at
 http://www.harrisinteractive.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X14678729
 
 SOURCE  Harris Interactive