El Ratoncito Perez in Search of Miami's Smile for the Cover of His New Book

Delta Dental launches educational program throughout South Florida for Hispanic Heritage Month

Sep 23, 2011, 15:11 ET from Delta Dental Insurance Company

MIAMI, Sept. 23, 2011 /PRNewswire/ -- In celebration of Hispanic Heritage Month, Delta Dental Insurance Company will team up with Navarro Discount Pharmacy to launch "La Feria de Sonrisitas" (The Fair of Little Smiles), a two-month dental educational initiative to provide free screenings and oral education to members of the Miami-Dade community.  The campaign launches on October 1st during an event at the Navarro Discount Pharmacy located at 4410 W 16 Ave Hialeah, FL from 9:00 AM through 12:00 PM.  

Miami-Dade County Commissioner Esteban Bovo will appear at the October 1 launch in support of the educational activities planned for children of the community, who will learn about the importance of dental hygiene.

The Ratoncito Perez, Hispanic counterpart of the tooth fairy, will begin his search for "La Sonrisita de Miami" (Miami's Little Smile) at the event. This is a sweepstakes activity that will allow children to be photographed with the Ratoncito Perez character and enter for a chance to be featured in Delta Dental's children's coloring book "Las Aventuras del Ratoncito Perez" (The Tooth Fairy's Adventures).

"Dental disease, in spite of being 100 percent preventable, persists among children at an unacceptably high rate," said Solomon Romano, Hispanic marketing manager for Delta Dental. "La Feria de Sonrisitas demonstrates Delta Dental's commitment to teaching children in the Miami community about the importance of regular dental cleanings and checkups, as well as daily brushing and flossing in order to achieve and maintain a healthy smile."

Commissioner Esteban Bovo believes communities need better information with respect to oral health so that children can have healthier smiles and lead healthier lives free from dental pain. "That is why we are supporting this important initiative to provide education, health screenings and community participation throughout Miami-Dade," said Commissioner Bovo.

According to the American Association of Pediatric Dentistry (AAPD), tooth decay is the most common childhood disease, affecting nearly 60 percent of children. Of the 4 million children born each year, nearly half will get their first cavity by the time they reach second grade, according to estimates. For minorities and children from low-income families, the statistics are even grimmer.

Throughout the months of October and November, Delta Dental's "La Feria de Sonrisitas" campaign will occur at 17 participating Navarro Pharmacy locations throughout South Florida. The events will feature games, food stands, coloring workshops, temporary tattoos, storytelling with the Ratoncito Perez and free dental screenings to all attendees.  

For more information on Delta Dental's "La Feria de Sonrisitas," please visit www.feriadesonrisitas.com    

About Delta Dental

Delta Dental Insurance Company, along with Delta Dental of California, Delta Dental of New York, Delta Dental of Pennsylvania and several other Delta Dental companies under common management, collectively provide dental benefits plans to nearly 25 million people in 15 states plus the District of Columbia and Puerto Rico. All are part of the Delta Dental Plans Association (DDPA), based in Oak Brook, Ill., which consists of 39 Delta Dental member companies licensed in all 50 states. The association collectively covers 54 million of the 174 million people nationwide with private dental insurance, making it by far the largest national system of dental plans.

Solomon Romano, Delta Dental

Tiffany Barranco, BodenPR

SOURCE Delta Dental Insurance Company