Electric Fuel Corp. Announces New Battery Pricing

Instant Power(TM) Cellphone Batteries to Retail for Under $10



Apr 19, 2001, 01:00 ET from Electric Fuel Corporation

    NEW YORK, April 19 /PRNewswire/ --
 Electric Fuel Corporation (Nasdaq: EFCX) today announced a major price
 reduction for its INSTANT POWER(TM) line of disposable cellphone batteries,
 lowering the MSRP to $9.95.
     The Company said that the price cut was enabled by improved efficiencies
 achieved through the full operation of its automated production line.
     Electric Fuel produces INSTANT POWER(TM) batteries for popular cellphone
 models from Nokia, Motorola, Ericsson and Samsung.  The high-capacity 3300 mAh
 batteries provide a convenient back-up power source that gives up to 16 hours
 of talk time, or 3 weeks of standby time.
     Electric Fuel previously announced a suggested retail price of $9.95 for
 Power Cartridges for its line of INSTANT POWER(TM) Chargers for cellphones and
 PDA's.  The new battery price gives consumers and businesspeople their choice
 of INSTANT POWER(TM) solutions for the same low price.
     Yehuda Harats, Electric Fuel president and CEO, said, "I am pleased that
 we have been able to reach our often-stated short-term goal of offering
 INSTANT POWER(TM) batteries and charger cartridges for under $10.  We are
 committed to a policy of lowering prices as an important element in our
 strategy of increasing sales and making INSTANT POWER(TM) batteries and
 chargers a mass market product line."
 
     About Electric Fuel
     Electric Fuel Corporation (http://www.electric-fuel.com), with corporate
 and sales offices in New York and London, England, and manufacturing and R&D
 facilities in Israel and Alabama, is a world leader in primary and refuelable
 Zinc-Air fuel cell technology, pioneering advancements in consumer
 electronics, electric vehicles, and defense and safety products.  Electric
 Fuel's INSTANT POWER(TM) batteries and chargers are based on the Company's
 patented, cutting-edge Zinc Air fuel cell technology.  The batteries, which
 come fully charged and ready to use right out of the pack, provide consumers
 with up to five times more talk and stand-by time when compared with
 conventional batteries, and are currently compatible with select models of
 Ericsson, Motorola, Nokia and Samsung cellphones.  INSTANT POWER(TM) Batteries
 and Chargers are on sale at retail outlets throughout the United States,
 Europe and Israel.
 
     All brand names mentioned in this release are trademarks or registered
 trademarks of their respective owners.
 
     Except for the historical information herein, the matters discussed in
 this news release include forward-looking statements, as defined in the
 Private Securities Litigation Reform Act of 1995.  Readers are cautioned not
 to place undue reliance on these forward-looking statements, as they are
 subject to various risks and uncertainties that may cause actual results to
 vary significantly.  These risks and uncertainties include, but are not
 limited to, risks relating to: product and technology development; the
 uncertainty of the market for Electric Fuel's products; development and growth
 of anticipated markets for Electric Fuel's products; market acceptance of new
 products and continuing product demand; the ability to manage growth and
 ramp-up production effectively as needed; the impact of competitive products
 and pricing on Electric Fuel's products and markets; changing economic
 conditions; delay, cancellation or non-renewal of purchase orders; significant
 future capital requirements; and other risk factors detailed in Electric
 Fuel's most recent annual report on Form 10-K for the fiscal year ended
 December 31, 2000, and other filings with the Securities and Exchange
 Commission.  Electric Fuel assumes no obligation to update the information in
 this release.  Reference to the Company's website above does not constitute
 incorporation of any of the information thereon into this press release.
 
     This release and prior releases are available on the KCSA Public Relations
 Worldwide Web site at http://www.kcsa.com.
 
 

SOURCE Electric Fuel Corporation
    NEW YORK, April 19 /PRNewswire/ --
 Electric Fuel Corporation (Nasdaq: EFCX) today announced a major price
 reduction for its INSTANT POWER(TM) line of disposable cellphone batteries,
 lowering the MSRP to $9.95.
     The Company said that the price cut was enabled by improved efficiencies
 achieved through the full operation of its automated production line.
     Electric Fuel produces INSTANT POWER(TM) batteries for popular cellphone
 models from Nokia, Motorola, Ericsson and Samsung.  The high-capacity 3300 mAh
 batteries provide a convenient back-up power source that gives up to 16 hours
 of talk time, or 3 weeks of standby time.
     Electric Fuel previously announced a suggested retail price of $9.95 for
 Power Cartridges for its line of INSTANT POWER(TM) Chargers for cellphones and
 PDA's.  The new battery price gives consumers and businesspeople their choice
 of INSTANT POWER(TM) solutions for the same low price.
     Yehuda Harats, Electric Fuel president and CEO, said, "I am pleased that
 we have been able to reach our often-stated short-term goal of offering
 INSTANT POWER(TM) batteries and charger cartridges for under $10.  We are
 committed to a policy of lowering prices as an important element in our
 strategy of increasing sales and making INSTANT POWER(TM) batteries and
 chargers a mass market product line."
 
     About Electric Fuel
     Electric Fuel Corporation (http://www.electric-fuel.com), with corporate
 and sales offices in New York and London, England, and manufacturing and R&D
 facilities in Israel and Alabama, is a world leader in primary and refuelable
 Zinc-Air fuel cell technology, pioneering advancements in consumer
 electronics, electric vehicles, and defense and safety products.  Electric
 Fuel's INSTANT POWER(TM) batteries and chargers are based on the Company's
 patented, cutting-edge Zinc Air fuel cell technology.  The batteries, which
 come fully charged and ready to use right out of the pack, provide consumers
 with up to five times more talk and stand-by time when compared with
 conventional batteries, and are currently compatible with select models of
 Ericsson, Motorola, Nokia and Samsung cellphones.  INSTANT POWER(TM) Batteries
 and Chargers are on sale at retail outlets throughout the United States,
 Europe and Israel.
 
     All brand names mentioned in this release are trademarks or registered
 trademarks of their respective owners.
 
     Except for the historical information herein, the matters discussed in
 this news release include forward-looking statements, as defined in the
 Private Securities Litigation Reform Act of 1995.  Readers are cautioned not
 to place undue reliance on these forward-looking statements, as they are
 subject to various risks and uncertainties that may cause actual results to
 vary significantly.  These risks and uncertainties include, but are not
 limited to, risks relating to: product and technology development; the
 uncertainty of the market for Electric Fuel's products; development and growth
 of anticipated markets for Electric Fuel's products; market acceptance of new
 products and continuing product demand; the ability to manage growth and
 ramp-up production effectively as needed; the impact of competitive products
 and pricing on Electric Fuel's products and markets; changing economic
 conditions; delay, cancellation or non-renewal of purchase orders; significant
 future capital requirements; and other risk factors detailed in Electric
 Fuel's most recent annual report on Form 10-K for the fiscal year ended
 December 31, 2000, and other filings with the Securities and Exchange
 Commission.  Electric Fuel assumes no obligation to update the information in
 this release.  Reference to the Company's website above does not constitute
 incorporation of any of the information thereon into this press release.
 
     This release and prior releases are available on the KCSA Public Relations
 Worldwide Web site at http://www.kcsa.com.
 
 SOURCE  Electric Fuel Corporation