Emblaze Systems and OmniVision Technologies Sign Agreement to Provide The First Ever Reference Design for a Combined CMOS Camera and MPEG-4 CODEC Solution for Mobile Handsets

Two-Way, Real-Time Video Cell Phones may Soon Become a Market Reality Thanks

To Technology Development and Co-Marketing Agreement Between Market Leaders

EMBLAZE Systems and OmniVision Technologies



Apr 19, 2001, 01:00 ET from OmniVision Technologies

    NEW YORK and SUNNYVALE, Calif., April 19 /PRNewswire/ --
 OmniVision Technologies (Nasdaq: OVTI) and Emblaze Systems (London: BLZ)
 through its subsidiary Emblaze Research, today announced a long-term strategic
 agreement which has the objective of providing the first-ever highly
 integrated two chip commercial CMOS camera and MPEG-4 standard CODEC
 (encoder/decoder) reference design for mobile handsets. The agreement provides
 the opportunity for these two companies to aid in the development of what will
 be one of the first two-way, real-time video cell phones.  The purpose of this
 development agreement is to provide OEMs of mobile handset manufacturers with
 an integrated standard compliant video capture, encoding and playback
 solution.  One of the objectives of the reference design is to minimize time
 to market for MPEG-4 standard compliant mobile devices.  The companies will
 co-market the reference design and share revenues generated from products
 developed using the design.
     Naftaly Sharir, CEO of EMBLAZE Research, referenced the collaborative past
 shared by OmniVision Technologies and EMBLAZE Research.  "Having enjoyed a
 mutually successful working relationship in the past, it is fitting that
 together, Omnivision Technologies and EMBLAZE Research will soon offer the
 mobile handset industry a turnkey video capture, encoding and playback
 solution," Sharir added.
     According to Shaw Hong, CEO of OmniVision Technologies, Inc., mobile phone
 manufacturers are looking for a total integrated solution for video
 applications.  "We believe that the combination of EMBLAZE's MPEG-4 standard
 CODEC chip and OmniVision's highly integrated CMOS image sensor into a
 complete reference design including software will be attractive to
 manufacturers who would like to implement designs for all kinds of video
 applications," Hong added.
     The reference design will combine the EMBLAZE Research A3 MPEG-4 standard
 CODEC chip and OmniVision's OV66XX and OV76XX CMOS camera and includes
 software to enable a complete camera and MPEG-4 encoder/decoder subsystem.
     According to Ziv Eliraz, VP of Business Development, Emblaze Systems, the
 agreement aims to provide OEMs and handset/mobile device manufacturers with an
 integrated working solution that will significantly improve time to market in
 what promises to be a highly competitive emerging market.  "The market
 introduction of real-time streaming video over mobile devices promises to
 radically alter the competitive landscape in mobile telecommunications and
 handset manufacturing," Eliraz said today.  "We believe that real-time
 streaming video is the killer application for wireless and that being
 first-to-market in this area will initially be a tremendously powerful
 competitive advantage," Eliraz said.
     The two companies believe that the first reference design will be
 available for OEMs at the end of Q2 2001.  Under the agreement, both companies
 will offer the reference design, co-marketing and support to any OEM that
 integrates the reference design into its product offerings.  This cooperation
 will provide OEMs with pre-integrated software and hardware solution for a
 MPEG-4 encoding/decoding solution for mobile handsets.
 
     About OmniVision Technologies
     OmniVision Technologies, Inc. designs, develops and markets
 high-performance, high-quality and cost-efficient camera chips.  The company's
 highly integrated single-chip image sensors are used in a variety of
 electronic cameras and optical imaging products for both still picture and
 live video applications.  OmniVision is able to integrate many image system
 functions into a single chip instead of multiple chips required to achieve the
 same functions by competitive image sensors.  The single-chip design enables
 customers to design cameras that are lower in cost, smaller, lighter in
 weight, consume less power, are more reliable and more easily integrated with
 other circuits than cameras using multiple-chip image sensors.
     OmniVision is based in Sunnyvale, California. For more information about
 the company, visit www.ovt.com.
 
     About Emblaze Research
     Emblaze Research (Formerly Zapex Research), a wholly owned subsidiary of
 Emblaze Systems, is a semiconductor company specializing in highly integrated
 digital video chips and sophisticated VLSI for the consumer, mobile and
 cellular markets.  Emblaze Research designs and produces digital video chips
 and software under international standards such as MPEG-2, MPEG-4 and
 H.323/H.324.  Emblaze Research is headquartered in Netanya, Israel.
 
     About Emblaze Systems
     Headquartered in Israel, and listed on the London Stock Exchange, EMBLAZE
 Systems Ltd., formerly GEO Interactive Media Group, is a leading provider of
 streaming video solutions over Wireless and IP networks.  The company's
 patented Emblaze(TM) Wireless Solution enables encoding and playback of live
 and on-demand video messages and content on any platform:  PCs, PDAs, video
 cell phones, and TV.  Founded in 1994, EMBLAZE Systems is the only company in
 the world able to deliver an integrated commercial end-to-end solution for
 streaming video over 2G, 2.5G and 3G networks.  From video servers to video
 chips, EMBLAZE Systems' Emblaze technology offers a complete solution for
 ISPs, content providers, wireless carriers, and handset manufacturers.
 EMBLAZE Systems' North American headquarters are located in New York City.
 Representative offices are maintained in London, Los Angeles, Seoul, and
 Tokyo.
     For more information about EMBLAZE Systems and its Emblaze Wireless
 Solution, visit www.emblaze.com.
 
     NOTE:  OmniVision is a trademark of OmniVision Technologies, Inc. All
 other trade, product or service names referenced in this release may be
 trademarks or registered trademarks of their respective holders.
 
     OmniVision's Safe Harbor Statement
     Certain statements in this press release, including statements regarding
 the co-marketing of the reference design and the sharing of revenues generated
 by products developed from the reference design; the attractiveness to
 manufacturers of the products developed from the reference design; the
 integrated solution for video applications which mobile phone manufacturers
 are looking for; the components of the reference design; the ability of the
 OmniVision-Emblaze solution to improve time to market for OEMs; the importance
 of a real-time streaming video application for wireless and the advantage for
 first to market in this area; the timing of the availability of the first
 reference design and the support provided to OEMs under this agreement are
 forward looking statements that are subject to risks and uncertainties.
 OmniVision's results could differ materially based on various factors
 including, and without limitation: the timely acceptance and continued demand
 by mobile phone manufacturers of product developed from the reference design;
 competition from CCD, CMOS and video chip manufacturers; timely market
 acceptance of and demand for real-time streaming video; the timely development
 and introduction of the reference design; the continued existence of the
 technology development and co-marketing agreement; the compatibility of
 OmniVision and EMBLAZE's products, management and financial and marketing
 strategies; worldwide economic and political conditions and the other risks
 detailed from time to time in OmniVision's Securities and Exchange Commission
 filings and reports, including, but not limited to, the Form 10-Q filed for
 the quarter ended July 31, 2000.  OmniVision disclaims any obligation to
 update information contained in any forward-looking statement.
 
 

SOURCE OmniVision Technologies
    NEW YORK and SUNNYVALE, Calif., April 19 /PRNewswire/ --
 OmniVision Technologies (Nasdaq: OVTI) and Emblaze Systems (London: BLZ)
 through its subsidiary Emblaze Research, today announced a long-term strategic
 agreement which has the objective of providing the first-ever highly
 integrated two chip commercial CMOS camera and MPEG-4 standard CODEC
 (encoder/decoder) reference design for mobile handsets. The agreement provides
 the opportunity for these two companies to aid in the development of what will
 be one of the first two-way, real-time video cell phones.  The purpose of this
 development agreement is to provide OEMs of mobile handset manufacturers with
 an integrated standard compliant video capture, encoding and playback
 solution.  One of the objectives of the reference design is to minimize time
 to market for MPEG-4 standard compliant mobile devices.  The companies will
 co-market the reference design and share revenues generated from products
 developed using the design.
     Naftaly Sharir, CEO of EMBLAZE Research, referenced the collaborative past
 shared by OmniVision Technologies and EMBLAZE Research.  "Having enjoyed a
 mutually successful working relationship in the past, it is fitting that
 together, Omnivision Technologies and EMBLAZE Research will soon offer the
 mobile handset industry a turnkey video capture, encoding and playback
 solution," Sharir added.
     According to Shaw Hong, CEO of OmniVision Technologies, Inc., mobile phone
 manufacturers are looking for a total integrated solution for video
 applications.  "We believe that the combination of EMBLAZE's MPEG-4 standard
 CODEC chip and OmniVision's highly integrated CMOS image sensor into a
 complete reference design including software will be attractive to
 manufacturers who would like to implement designs for all kinds of video
 applications," Hong added.
     The reference design will combine the EMBLAZE Research A3 MPEG-4 standard
 CODEC chip and OmniVision's OV66XX and OV76XX CMOS camera and includes
 software to enable a complete camera and MPEG-4 encoder/decoder subsystem.
     According to Ziv Eliraz, VP of Business Development, Emblaze Systems, the
 agreement aims to provide OEMs and handset/mobile device manufacturers with an
 integrated working solution that will significantly improve time to market in
 what promises to be a highly competitive emerging market.  "The market
 introduction of real-time streaming video over mobile devices promises to
 radically alter the competitive landscape in mobile telecommunications and
 handset manufacturing," Eliraz said today.  "We believe that real-time
 streaming video is the killer application for wireless and that being
 first-to-market in this area will initially be a tremendously powerful
 competitive advantage," Eliraz said.
     The two companies believe that the first reference design will be
 available for OEMs at the end of Q2 2001.  Under the agreement, both companies
 will offer the reference design, co-marketing and support to any OEM that
 integrates the reference design into its product offerings.  This cooperation
 will provide OEMs with pre-integrated software and hardware solution for a
 MPEG-4 encoding/decoding solution for mobile handsets.
 
     About OmniVision Technologies
     OmniVision Technologies, Inc. designs, develops and markets
 high-performance, high-quality and cost-efficient camera chips.  The company's
 highly integrated single-chip image sensors are used in a variety of
 electronic cameras and optical imaging products for both still picture and
 live video applications.  OmniVision is able to integrate many image system
 functions into a single chip instead of multiple chips required to achieve the
 same functions by competitive image sensors.  The single-chip design enables
 customers to design cameras that are lower in cost, smaller, lighter in
 weight, consume less power, are more reliable and more easily integrated with
 other circuits than cameras using multiple-chip image sensors.
     OmniVision is based in Sunnyvale, California. For more information about
 the company, visit www.ovt.com.
 
     About Emblaze Research
     Emblaze Research (Formerly Zapex Research), a wholly owned subsidiary of
 Emblaze Systems, is a semiconductor company specializing in highly integrated
 digital video chips and sophisticated VLSI for the consumer, mobile and
 cellular markets.  Emblaze Research designs and produces digital video chips
 and software under international standards such as MPEG-2, MPEG-4 and
 H.323/H.324.  Emblaze Research is headquartered in Netanya, Israel.
 
     About Emblaze Systems
     Headquartered in Israel, and listed on the London Stock Exchange, EMBLAZE
 Systems Ltd., formerly GEO Interactive Media Group, is a leading provider of
 streaming video solutions over Wireless and IP networks.  The company's
 patented Emblaze(TM) Wireless Solution enables encoding and playback of live
 and on-demand video messages and content on any platform:  PCs, PDAs, video
 cell phones, and TV.  Founded in 1994, EMBLAZE Systems is the only company in
 the world able to deliver an integrated commercial end-to-end solution for
 streaming video over 2G, 2.5G and 3G networks.  From video servers to video
 chips, EMBLAZE Systems' Emblaze technology offers a complete solution for
 ISPs, content providers, wireless carriers, and handset manufacturers.
 EMBLAZE Systems' North American headquarters are located in New York City.
 Representative offices are maintained in London, Los Angeles, Seoul, and
 Tokyo.
     For more information about EMBLAZE Systems and its Emblaze Wireless
 Solution, visit www.emblaze.com.
 
     NOTE:  OmniVision is a trademark of OmniVision Technologies, Inc. All
 other trade, product or service names referenced in this release may be
 trademarks or registered trademarks of their respective holders.
 
     OmniVision's Safe Harbor Statement
     Certain statements in this press release, including statements regarding
 the co-marketing of the reference design and the sharing of revenues generated
 by products developed from the reference design; the attractiveness to
 manufacturers of the products developed from the reference design; the
 integrated solution for video applications which mobile phone manufacturers
 are looking for; the components of the reference design; the ability of the
 OmniVision-Emblaze solution to improve time to market for OEMs; the importance
 of a real-time streaming video application for wireless and the advantage for
 first to market in this area; the timing of the availability of the first
 reference design and the support provided to OEMs under this agreement are
 forward looking statements that are subject to risks and uncertainties.
 OmniVision's results could differ materially based on various factors
 including, and without limitation: the timely acceptance and continued demand
 by mobile phone manufacturers of product developed from the reference design;
 competition from CCD, CMOS and video chip manufacturers; timely market
 acceptance of and demand for real-time streaming video; the timely development
 and introduction of the reference design; the continued existence of the
 technology development and co-marketing agreement; the compatibility of
 OmniVision and EMBLAZE's products, management and financial and marketing
 strategies; worldwide economic and political conditions and the other risks
 detailed from time to time in OmniVision's Securities and Exchange Commission
 filings and reports, including, but not limited to, the Form 10-Q filed for
 the quarter ended July 31, 2000.  OmniVision disclaims any obligation to
 update information contained in any forward-looking statement.
 
 SOURCE  OmniVision Technologies