EMBLAZE Systems and Symbian Sign a Strategic Technology And Marketing Agreement

Apr 17, 2001, 01:00 ET from EMBLAZE Systems

    NEW YORK and LONDON, April 17 /PRNewswire/ -- Extending EMBLAZE Systems
 (LSE: BLZ) and Symbian's leadership in the wireless market, the companies
 today announced that EMBLAZE Systems will join Symbian's technology partner
 program which focuses on supporting companies that provide enabling
 technologies to complement the Symbian platform.  Under the terms of the
 agreement Emblaze video players will be optimized for Symbian-based devices.
     Symbian and EMBLAZE Systems will debut a showcase of Emblaze streaming
 video technology operating on Symbian-based smartphones on Symbian's Web site
 (http://www.symbian.com).  The site will include streaming video from EMBLAZE
 Systems' content partners and is intended to demonstrate the flow of a real
 world multimedia application, showing revenue generating streaming audio and
 video applications over existing and future 2.5G/ 3G cellular networks.
     According to Sasson Darwish, President EMBLAZE Systems Inc., today's
 agreement highlights the leadership of the company's Emblaze wireless media
 platform presenting carriers and handset manufacturers with the first working
 model on how to retain subscribers and generate revenue with wireless
 multimedia applications.  "Today's agreement is unique on a number of fronts,"
 Darwish said today.  "Not only does it represent the coming together of two
 powerful and established technologies, it also demonstrates, for the first
 time, components of wireless and wireline marketing and technologies packaged
 seamlessly together in an viable revenue generating solution."
     "Symbian's technology partner program delivers value to the platform by
 enabling technologies that can deliver exciting consumer and enterprise
 services ." commented Jeremy Copp, VP, Business Relationships. "Wireless
 multimedia offerings such as Emblaze offer visual value-add for mobile users
 on top of the Symbian platform enabling content and services such as
 multi-player gaming or promotional web content."
     Commenting on the agreement, Ziv Eliraz, EMBLAZE Systems VP, Business
 Development said today, "We are very pleased to be working with Symbian which
 is a leader in this market.  Together we are taking the first steps in showing
 the way wireless devices will be used in the future."
 
     About Symbian
     Symbian owns, develops and licenses a software platform for next
 generation mobile phones.  Owned by Ericsson, Motorola, Nokia, Panasonic and
 Psion, Symbian's mission is to license the Symbian platform to all mobile
 phone manufacturers and to create a mass market for next generation mobile
 phones by working closely with wireless networks, content, services, messaging
 and enterprise wide solution providers.  For more information see
 http://www.symbian.com.
 
     Symbian, the Symbian platform and other Symbian marks are trademarks or
 registered trademarks of Symbian Ltd. All other products and services
 mentioned are trademarks of their respective companies.
 
     About EMBLAZE Systems Ltd:
     Headquartered in Israel, and listed on the London Stock Exchange, EMBLAZE
 Systems Ltd. (LSE: BLZ), formerly GEO Interactive Media Group, is the leading
 provider of streaming video solutions over Wireless and IP networks.  The
 company's patented Emblaze(TM) Wireless Solution enables encoding and playback
 of live and on-demand video messages and content on any platform: PCs, PDAs,
 video cell phones, and TV.  Founded in 1994, EMBLAZE Systems is the only
 company in the world able to deliver an integrated commercial end-to-end
 solution for streaming video over 2G, 2.5G and 3G networks.  From video
 servers to video chips, EMBLAZE Systems' Emblaze technology offers a complete
 solution for ISPs, content providers, wireless carriers, and handset
 manufacturers.  EMBLAZE Systems' North American headquarters are located in
 New York City.  Representative offices are maintained in London, Los Angeles,
 Seoul, and Tokyo.
     For more information about EMBLAZE Systems and its Emblaze Wireless
 Solution, visit http://www.emblaze.com.
 
 

SOURCE EMBLAZE Systems
    NEW YORK and LONDON, April 17 /PRNewswire/ -- Extending EMBLAZE Systems
 (LSE: BLZ) and Symbian's leadership in the wireless market, the companies
 today announced that EMBLAZE Systems will join Symbian's technology partner
 program which focuses on supporting companies that provide enabling
 technologies to complement the Symbian platform.  Under the terms of the
 agreement Emblaze video players will be optimized for Symbian-based devices.
     Symbian and EMBLAZE Systems will debut a showcase of Emblaze streaming
 video technology operating on Symbian-based smartphones on Symbian's Web site
 (http://www.symbian.com).  The site will include streaming video from EMBLAZE
 Systems' content partners and is intended to demonstrate the flow of a real
 world multimedia application, showing revenue generating streaming audio and
 video applications over existing and future 2.5G/ 3G cellular networks.
     According to Sasson Darwish, President EMBLAZE Systems Inc., today's
 agreement highlights the leadership of the company's Emblaze wireless media
 platform presenting carriers and handset manufacturers with the first working
 model on how to retain subscribers and generate revenue with wireless
 multimedia applications.  "Today's agreement is unique on a number of fronts,"
 Darwish said today.  "Not only does it represent the coming together of two
 powerful and established technologies, it also demonstrates, for the first
 time, components of wireless and wireline marketing and technologies packaged
 seamlessly together in an viable revenue generating solution."
     "Symbian's technology partner program delivers value to the platform by
 enabling technologies that can deliver exciting consumer and enterprise
 services ." commented Jeremy Copp, VP, Business Relationships. "Wireless
 multimedia offerings such as Emblaze offer visual value-add for mobile users
 on top of the Symbian platform enabling content and services such as
 multi-player gaming or promotional web content."
     Commenting on the agreement, Ziv Eliraz, EMBLAZE Systems VP, Business
 Development said today, "We are very pleased to be working with Symbian which
 is a leader in this market.  Together we are taking the first steps in showing
 the way wireless devices will be used in the future."
 
     About Symbian
     Symbian owns, develops and licenses a software platform for next
 generation mobile phones.  Owned by Ericsson, Motorola, Nokia, Panasonic and
 Psion, Symbian's mission is to license the Symbian platform to all mobile
 phone manufacturers and to create a mass market for next generation mobile
 phones by working closely with wireless networks, content, services, messaging
 and enterprise wide solution providers.  For more information see
 http://www.symbian.com.
 
     Symbian, the Symbian platform and other Symbian marks are trademarks or
 registered trademarks of Symbian Ltd. All other products and services
 mentioned are trademarks of their respective companies.
 
     About EMBLAZE Systems Ltd:
     Headquartered in Israel, and listed on the London Stock Exchange, EMBLAZE
 Systems Ltd. (LSE: BLZ), formerly GEO Interactive Media Group, is the leading
 provider of streaming video solutions over Wireless and IP networks.  The
 company's patented Emblaze(TM) Wireless Solution enables encoding and playback
 of live and on-demand video messages and content on any platform: PCs, PDAs,
 video cell phones, and TV.  Founded in 1994, EMBLAZE Systems is the only
 company in the world able to deliver an integrated commercial end-to-end
 solution for streaming video over 2G, 2.5G and 3G networks.  From video
 servers to video chips, EMBLAZE Systems' Emblaze technology offers a complete
 solution for ISPs, content providers, wireless carriers, and handset
 manufacturers.  EMBLAZE Systems' North American headquarters are located in
 New York City.  Representative offices are maintained in London, Los Angeles,
 Seoul, and Tokyo.
     For more information about EMBLAZE Systems and its Emblaze Wireless
 Solution, visit http://www.emblaze.com.
 
 SOURCE  EMBLAZE Systems