Emmis Launches Innovative New York City Radio Station

Feb 05, 2008, 00:00 ET from Emmis Communications

    NEW YORK, Feb. 5 /PRNewswire-FirstCall/ -- Emmis Communications today
 announced the launch of a new New York City radio station, 101.9 WRXP, The
 New York Rock Experience. "101.9 RXP" represents a new Adult Rock station
 in the New York tri-state market which merges New Music, Classic Rock,
 Alternative & Local Rock into a new adult blend called "The New York Rock
 Experience." 101.9 RXP will feature a variety of rock from artists like
 Franz Ferdinand, Bruce Springsteen, Nirvana, Coldplay, U2, Pearl Jam, Dave
 Matthews, The Police, Beck, Radiohead, The Who, Oasis, Arcade Fire, Social
 Distortion and REM ... a playlist not determined by era, but rather by the
 acoustic quality of each song, as determined directly by on-air
 personalities and staff.
 
     "On-air personalities will play a direct part in choosing the music,"
 announced 101.9 RXP Program Director Blake Lawrence. "It's unheard of in
 radio these days, but 101.9 RXP is about the music and not so much the
 music business -- we're merging rock styles and generations into a singular
 community that we call The New York Rock Experience."
 
     "Having grown up on the great NY rock radio of the past, I'm absolutely
 thrilled that Emmis has identified an unserved audience that now has a
 great new 3 dimensional rock brand!" said Emmis VP of Programming Jimmy
 Steal. "This brand builds, and expands upon, NY's great rock radio legacy
 -- RXP is a rock station that truly represents a rock culture, for rock
 music lovers...and is not just another rock format."
 
     The first song to air on 101.9 RXP was "Rock and Roll" by legendary New
 York Icon Lou Reed & the Velvet Underground, followed by the world premiere
 of REM's "Supernatural Superserious." "We're the first station in the world
 to premier the new REM song 'Supernatural Superserious,' and the only
 station that truly embodies the New York spirit of Lou Reed and the Velvet
 Underground classic 'Rock and Roll,'" said Director of Marketing Brian
 D'Aurelio. "Both songs are a fitting representation of this unique new
 adult rock brand."
 
     The station, which is located in the NYC's West Village, will include
 another feature that is unique to New York radio with the regular inclusion
 of local rock artists. Local acts like Hold Steady, White Rabbits,
 Santogold, The National, and Nada Surf will all be part of the initial
 playlist, and the type of local talent that the station will support moving
 forward. "Some of the world's greatest rock artists got their start playing
 by the fountain in Washington Square Park just steps away from our
 studios," said new on-air personality and Music Director Bryan Schock.
 "That communal rock spirit is what we mean by the New York Rock Experience,
 and it is the spirit with which 101.9 RXP will be playing and launching new
 local artists." Effective immediately Bryan Schock will be heard weekdays
 in the afternoon drive shift. He is the first on-air personality to emerge
 from the massive search now underway for live and local on-air talent for
 the station.
 
     "This is a completely unique & custom radio station with absolutely
 nothing off the shelf," Emmis New York Market Manager Dan Halyburton said.
 "Our talented team has been working tirelessly to offer a new adult rock
 radio brand that is truly unique and deserving of being the caretaker of
 New York's rich rock heritage."
 
     The launch not only marks the beginning of a new home for rock on New
 York radio, it also debuts the 101.9 RXP Rock Republic -- an online network
 and informational hub for rock fans in the tri-state area and beyond based
 at the new 1019RXP.com .
 
     Emmis Communications New York commissioned multiple research projects
 from Paragon Media Strategies prior to the launch of WRXP. Programming
 consultants included Mike Henry of Paragon Media Strategies and John
 Bradley and Dave Rahn of SBR Creative Media.
 
     101.9 RXP replaces Smooth Jazz CD101.9, which will continue to be
 available to fans via 101.9's Smooth Jazz HD2 channel on all HD capable
 radios within the listening area. Information regarding Smooth Jazz CD101.9
 HD Channel is available at cd1019.com .
 
     For more information about the new 101.9 RXP programming, events and
 news, listen to 101.9 FM or log on to www.1019RXP.com .
 
     About Emmis Communications -- Great Media, Great People, Great
 Service(R):
 
     Emmis is an Indianapolis-based diversified media firm with radio
 broadcasting, television broadcasting and magazine publishing operations.
 Emmis owns 21 FM and 2 AM domestic radio stations serving the nation's
 largest markets of New York, Los Angeles and Chicago, as well as St. Louis,
 Austin, Indianapolis and Terre Haute, Ind. In May 2005, Emmis announced its
 intent to seek strategic alternatives for its 16 television stations, and
 has announced the sales of 15 of them. Emmis also owns a radio network,
 international radio stations, regional and specialty magazines, an
 interactive business and ancillary businesses in broadcast sales.
 
 
 

SOURCE Emmis Communications
    NEW YORK, Feb. 5 /PRNewswire-FirstCall/ -- Emmis Communications today
 announced the launch of a new New York City radio station, 101.9 WRXP, The
 New York Rock Experience. "101.9 RXP" represents a new Adult Rock station
 in the New York tri-state market which merges New Music, Classic Rock,
 Alternative & Local Rock into a new adult blend called "The New York Rock
 Experience." 101.9 RXP will feature a variety of rock from artists like
 Franz Ferdinand, Bruce Springsteen, Nirvana, Coldplay, U2, Pearl Jam, Dave
 Matthews, The Police, Beck, Radiohead, The Who, Oasis, Arcade Fire, Social
 Distortion and REM ... a playlist not determined by era, but rather by the
 acoustic quality of each song, as determined directly by on-air
 personalities and staff.
 
     "On-air personalities will play a direct part in choosing the music,"
 announced 101.9 RXP Program Director Blake Lawrence. "It's unheard of in
 radio these days, but 101.9 RXP is about the music and not so much the
 music business -- we're merging rock styles and generations into a singular
 community that we call The New York Rock Experience."
 
     "Having grown up on the great NY rock radio of the past, I'm absolutely
 thrilled that Emmis has identified an unserved audience that now has a
 great new 3 dimensional rock brand!" said Emmis VP of Programming Jimmy
 Steal. "This brand builds, and expands upon, NY's great rock radio legacy
 -- RXP is a rock station that truly represents a rock culture, for rock
 music lovers...and is not just another rock format."
 
     The first song to air on 101.9 RXP was "Rock and Roll" by legendary New
 York Icon Lou Reed & the Velvet Underground, followed by the world premiere
 of REM's "Supernatural Superserious." "We're the first station in the world
 to premier the new REM song 'Supernatural Superserious,' and the only
 station that truly embodies the New York spirit of Lou Reed and the Velvet
 Underground classic 'Rock and Roll,'" said Director of Marketing Brian
 D'Aurelio. "Both songs are a fitting representation of this unique new
 adult rock brand."
 
     The station, which is located in the NYC's West Village, will include
 another feature that is unique to New York radio with the regular inclusion
 of local rock artists. Local acts like Hold Steady, White Rabbits,
 Santogold, The National, and Nada Surf will all be part of the initial
 playlist, and the type of local talent that the station will support moving
 forward. "Some of the world's greatest rock artists got their start playing
 by the fountain in Washington Square Park just steps away from our
 studios," said new on-air personality and Music Director Bryan Schock.
 "That communal rock spirit is what we mean by the New York Rock Experience,
 and it is the spirit with which 101.9 RXP will be playing and launching new
 local artists." Effective immediately Bryan Schock will be heard weekdays
 in the afternoon drive shift. He is the first on-air personality to emerge
 from the massive search now underway for live and local on-air talent for
 the station.
 
     "This is a completely unique & custom radio station with absolutely
 nothing off the shelf," Emmis New York Market Manager Dan Halyburton said.
 "Our talented team has been working tirelessly to offer a new adult rock
 radio brand that is truly unique and deserving of being the caretaker of
 New York's rich rock heritage."
 
     The launch not only marks the beginning of a new home for rock on New
 York radio, it also debuts the 101.9 RXP Rock Republic -- an online network
 and informational hub for rock fans in the tri-state area and beyond based
 at the new 1019RXP.com .
 
     Emmis Communications New York commissioned multiple research projects
 from Paragon Media Strategies prior to the launch of WRXP. Programming
 consultants included Mike Henry of Paragon Media Strategies and John
 Bradley and Dave Rahn of SBR Creative Media.
 
     101.9 RXP replaces Smooth Jazz CD101.9, which will continue to be
 available to fans via 101.9's Smooth Jazz HD2 channel on all HD capable
 radios within the listening area. Information regarding Smooth Jazz CD101.9
 HD Channel is available at cd1019.com .
 
     For more information about the new 101.9 RXP programming, events and
 news, listen to 101.9 FM or log on to www.1019RXP.com .
 
     About Emmis Communications -- Great Media, Great People, Great
 Service(R):
 
     Emmis is an Indianapolis-based diversified media firm with radio
 broadcasting, television broadcasting and magazine publishing operations.
 Emmis owns 21 FM and 2 AM domestic radio stations serving the nation's
 largest markets of New York, Los Angeles and Chicago, as well as St. Louis,
 Austin, Indianapolis and Terre Haute, Ind. In May 2005, Emmis announced its
 intent to seek strategic alternatives for its 16 television stations, and
 has announced the sales of 15 of them. Emmis also owns a radio network,
 international radio stations, regional and specialty magazines, an
 interactive business and ancillary businesses in broadcast sales.
 
 
 SOURCE Emmis Communications