Enhanced Software Brings Decision Support Out of Its Ivory Tower and into the Front Line

Teradata First To Integrate Data Mining Capability Into Powerful Database

Engine To Drive Customer Growth



Apr 23, 2001, 01:00 ET from NCR Corporation

    BERLIN, April 23 /PRNewswire Interactive News Release/ -- Teradata, a
 division of NCR Corporation (NYSE:   NCR), today introduced Teradata(R)
 Warehouse 6.1, a suite of enhanced data warehousing and data mining software
 that includes Teradata(R) Warehouse Miner.
     Teradata is the first to integrate the data mining capability, analytical
 modeling and scoring into a single, powerful database engine.  This
 integration helps businesses drive growth by more quickly and efficiently
 analyzing customer behavior information, then getting the business
 intelligence to front line employees to better serve customers.
     "While our competitors have been talking about it, Teradata has been
 helping customers leverage the competitive benefits of integrated data mining
 for three years," said Mark Hurd, executive vice president and chief operating
 officer for Teradata at a global customer conference in Berlin.  "Our approach
 to data mining is that it not only serves top management, but puts the
 company's intelligence in the hands of front line employees, allowing them to
 make better decisions faster and cheaper than their competition."
     Teradata Warehouse 6.1 brings technical enhancements to the database that
 makes it easier for customers to use a range of critical business applications
 to leverage enterprise-wide data.  Some of the applications are demand chain
 management, customer relationship management (CRM) and e-business offerings.
     "Teradata Warehouse Miner's scalability and high performance enabled us to
 quickly develop the Customer Analytical Record that helps us better serve our
 customers," said Christopher Dawes, senior analytical modeler, E*TRADE.
     A pioneer in data mining, Teradata first integrated OLAP (online
 analytical processing) including data mining functions into the database in
 1998.  TeraMiner Stats integrated the data preparation capability in 1999.
 Today, Teradata Warehouse Miner is a comprehensive analytical tool that
 performs the entire data mining process in a single database.  By leveraging
 the inherent parallelism and processing power of the Teradata engine, Teradata
 Warehouse Miner enables businesses to analyze detailed data about customers
 and solve complex business problems such as customer segmentation, propensity
 to buy, sales forecasting and fraud detection.
     This integration of data mining within a centralized data warehouse
 streamlines the data mining process, improving both accuracy and speed.  For
 example, a major telecommunications company can automatically monitor customer
 defections and, by applying complex business rules to determine the value of
 each customer, act to retain the valuable ones within 24 hours.  Previously,
 such analysis was only useful for long term strategic planning because answers
 could not be produced quickly enough.
     "The massive increases in data velocity and volume many enterprises are
 enduring drive the need for advanced analytics without requiring additional
 data extracts, preparation and latency," said Doug Laney, vice president,
 Application Delivery Strategies, META Group. "Companies incorporating analytic
 modeling and scoring directly in the DBMS engine offer a compelling solution
 for organizations that desire mixed workload capabilities rather than the
 traditional multi-tier analytic architectures commonly implemented in other
 DBMSs."
     Demand chain management is another activity energized by Teradata's
 enhanced software.  For example, a major retailer can optimize the quantity of
 flu medicines on its shelves by tracking daily purchases of items like cough
 syrup and aspirin to map the spread of flu across the United States.
     "Businesses operate in an increasingly complex decision environment.
 Let's say you manage a European hub for an international courier company.  You
 have a disabled plane in Dusseldorf with 20,000 packages on board, some with
 guaranteed delivery.  What should you do?  To take the best action, you need
 to be able to get answers to multiple questions like aircraft and crew
 availability, shipment and customer profitability, and impact to the flight
 schedule.  And you need that information fast," said Hurd.  "In order to take
 the best action, you need one single view of the enterprise -- a central
 integrated data warehouse with powerful analytics."
     To boost speed, Teradata performs data mining operations such as data
 preparation, analysis, analytical model development and execution inside the
 database, rather than consuming precious time by moving large amounts of data
 in and out of the data warehouse as it is processed.
     In addition to speed, accuracy is critical when relying on data to make
 insightful business decisions.  Working in a single integrated database,
 Teradata allows for an exhaustive review of all data, not just a sample that
 may offer misleading clues to customer behavior.  Especially important for
 credit card companies which analyze immense amounts of data to spot patterns
 of misuse, this technology enables them to catch fraudsters without delay.
     Starting in June, Teradata Warehouse 6.1 can be ordered on UNIX, Windows
 NT and Windows 2000.  Teradata Warehouse Miner can be ordered on Windows NT
 and Windows 2000.
 
     About Teradata Division
     Teradata, a division of NCR Corporation, offers powerful analytical
 solutions that help businesses drive growth.  Teradata solutions include the
 Teradata database, and analytical applications for customer relationship
 management, operations and financial management, business performance
 management and e-business.  To learn more about Teradata Division and its
 solutions, go to http://www.Teradata.com .
 
     About NCR Corporation
     NCR Corporation (NYSE:   NCR) is a leader in providing Relationship
 Technology(TM) solutions to customers worldwide in the retail, financial,
 communications, manufacturing, travel and transportation, and insurance
 markets.  NCR's Relationship Technology solutions include privacy-enabled
 Teradata(R) warehouses and customer relationship management (CRM)
 applications, store automation and automated teller machines (ATMs).  The
 company's business solutions are built on the foundation of its long-
 established industry knowledge and consulting expertise, value-adding
 software, global customer support services, a complete line of consumable and
 media products, and leading edge hardware technology.  NCR employs 33,200 in
 more than 100 countries, and is a component stock of the Standard & Poor's
 500 Index.  More information about NCR and its solutions may be found at
 www.ncr.com .
 
     NCR and Teradata are trademarks or registered trademarks of NCR
 Corporation in the United States and other countries.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X55848374
 
 

SOURCE NCR Corporation
    BERLIN, April 23 /PRNewswire Interactive News Release/ -- Teradata, a
 division of NCR Corporation (NYSE:   NCR), today introduced Teradata(R)
 Warehouse 6.1, a suite of enhanced data warehousing and data mining software
 that includes Teradata(R) Warehouse Miner.
     Teradata is the first to integrate the data mining capability, analytical
 modeling and scoring into a single, powerful database engine.  This
 integration helps businesses drive growth by more quickly and efficiently
 analyzing customer behavior information, then getting the business
 intelligence to front line employees to better serve customers.
     "While our competitors have been talking about it, Teradata has been
 helping customers leverage the competitive benefits of integrated data mining
 for three years," said Mark Hurd, executive vice president and chief operating
 officer for Teradata at a global customer conference in Berlin.  "Our approach
 to data mining is that it not only serves top management, but puts the
 company's intelligence in the hands of front line employees, allowing them to
 make better decisions faster and cheaper than their competition."
     Teradata Warehouse 6.1 brings technical enhancements to the database that
 makes it easier for customers to use a range of critical business applications
 to leverage enterprise-wide data.  Some of the applications are demand chain
 management, customer relationship management (CRM) and e-business offerings.
     "Teradata Warehouse Miner's scalability and high performance enabled us to
 quickly develop the Customer Analytical Record that helps us better serve our
 customers," said Christopher Dawes, senior analytical modeler, E*TRADE.
     A pioneer in data mining, Teradata first integrated OLAP (online
 analytical processing) including data mining functions into the database in
 1998.  TeraMiner Stats integrated the data preparation capability in 1999.
 Today, Teradata Warehouse Miner is a comprehensive analytical tool that
 performs the entire data mining process in a single database.  By leveraging
 the inherent parallelism and processing power of the Teradata engine, Teradata
 Warehouse Miner enables businesses to analyze detailed data about customers
 and solve complex business problems such as customer segmentation, propensity
 to buy, sales forecasting and fraud detection.
     This integration of data mining within a centralized data warehouse
 streamlines the data mining process, improving both accuracy and speed.  For
 example, a major telecommunications company can automatically monitor customer
 defections and, by applying complex business rules to determine the value of
 each customer, act to retain the valuable ones within 24 hours.  Previously,
 such analysis was only useful for long term strategic planning because answers
 could not be produced quickly enough.
     "The massive increases in data velocity and volume many enterprises are
 enduring drive the need for advanced analytics without requiring additional
 data extracts, preparation and latency," said Doug Laney, vice president,
 Application Delivery Strategies, META Group. "Companies incorporating analytic
 modeling and scoring directly in the DBMS engine offer a compelling solution
 for organizations that desire mixed workload capabilities rather than the
 traditional multi-tier analytic architectures commonly implemented in other
 DBMSs."
     Demand chain management is another activity energized by Teradata's
 enhanced software.  For example, a major retailer can optimize the quantity of
 flu medicines on its shelves by tracking daily purchases of items like cough
 syrup and aspirin to map the spread of flu across the United States.
     "Businesses operate in an increasingly complex decision environment.
 Let's say you manage a European hub for an international courier company.  You
 have a disabled plane in Dusseldorf with 20,000 packages on board, some with
 guaranteed delivery.  What should you do?  To take the best action, you need
 to be able to get answers to multiple questions like aircraft and crew
 availability, shipment and customer profitability, and impact to the flight
 schedule.  And you need that information fast," said Hurd.  "In order to take
 the best action, you need one single view of the enterprise -- a central
 integrated data warehouse with powerful analytics."
     To boost speed, Teradata performs data mining operations such as data
 preparation, analysis, analytical model development and execution inside the
 database, rather than consuming precious time by moving large amounts of data
 in and out of the data warehouse as it is processed.
     In addition to speed, accuracy is critical when relying on data to make
 insightful business decisions.  Working in a single integrated database,
 Teradata allows for an exhaustive review of all data, not just a sample that
 may offer misleading clues to customer behavior.  Especially important for
 credit card companies which analyze immense amounts of data to spot patterns
 of misuse, this technology enables them to catch fraudsters without delay.
     Starting in June, Teradata Warehouse 6.1 can be ordered on UNIX, Windows
 NT and Windows 2000.  Teradata Warehouse Miner can be ordered on Windows NT
 and Windows 2000.
 
     About Teradata Division
     Teradata, a division of NCR Corporation, offers powerful analytical
 solutions that help businesses drive growth.  Teradata solutions include the
 Teradata database, and analytical applications for customer relationship
 management, operations and financial management, business performance
 management and e-business.  To learn more about Teradata Division and its
 solutions, go to http://www.Teradata.com .
 
     About NCR Corporation
     NCR Corporation (NYSE:   NCR) is a leader in providing Relationship
 Technology(TM) solutions to customers worldwide in the retail, financial,
 communications, manufacturing, travel and transportation, and insurance
 markets.  NCR's Relationship Technology solutions include privacy-enabled
 Teradata(R) warehouses and customer relationship management (CRM)
 applications, store automation and automated teller machines (ATMs).  The
 company's business solutions are built on the foundation of its long-
 established industry knowledge and consulting expertise, value-adding
 software, global customer support services, a complete line of consumable and
 media products, and leading edge hardware technology.  NCR employs 33,200 in
 more than 100 countries, and is a component stock of the Standard & Poor's
 500 Index.  More information about NCR and its solutions may be found at
 www.ncr.com .
 
     NCR and Teradata are trademarks or registered trademarks of NCR
 Corporation in the United States and other countries.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X55848374
 
 SOURCE  NCR Corporation