Enhancing Mobile Carrier Revenues Through Location-Based Services

Frost & Sullivan to Host Interactive Analyst Briefing on Consumer

Location-Based Service (LBS) Markets on Tuesday, December 6, 2005.



Dec 01, 2005, 00:00 ET from Frost & Sullivan

    PALO ALTO, Calif., Dec. 1 /PRNewswire/ -- The Information & Communications
 Technology Group at Frost & Sullivan is pleased to announce its Exclusive 2005
 Quarterly Analyst Briefing Webinar on Tuesday, December 6, 2005, 2005 at 2:00
 p.m. CST / 3:00 p.m. EST.
     LBS has been increasingly on the radar screen in the mobile communications
 market, and carriers are examining how LBS initiatives can enhance ARPU and
 reduce churn.  This briefing will discuss some of the latest happenings and
 trends occurring in the consumer LBS markets including: competitive landscape
 value chain analysis, radar screen: consumer LBS, and end-user perceptions on
 LBS.
     Industry Manager Brent Iadarola currently monitors the wireless/mobile
 communications market at Frost & Sullivan.  In this briefing he will provide
 service providers, middleware vendors, end-users and other industry
 participants with an overview of the Consumer Location-based Services market
 challenges, drivers, and restraints for existing and emerging market
 participants.
     "Frost & Sullivan views location as a 'killer-enabler' to existing
 services, rather than chase the elusive next 'killer app'," says Iadarola.
 "This approach is likely to prove most effective based on recent analysis of
 LBS trends in adoption."
     Those interested in participating in the interactive webinar should send
 an email to Mireya Castilla -- Corporate Communications at
 mireya.castilla@frost.com with the following information: your full name,
 company name, title, telephone number, e-mail address, city, state and
 country.  She will send the registration details via email upon receipt of the
 above information.
     "In contrast to the passive fixed Internet, users in the mobile
 environment are demanding personalized, localized, and timely access to
 content and services," notes Iadarola.  "As operators search for new types of
 products and services to leverage network investments, LBS has emerged as an
 ample opportunity to provide a means of differentiation, a way to build
 customer loyalty, and a new revenue stream in the increasingly competitive
 mobile environment."
     Frost & Sullivan, a global growth consulting company, has been partnering
 with clients to support the development of innovative strategies for more than
 40 years.  The company's industry expertise integrates growth consulting,
 growth partnership services and corporate management training to identify and
 develop opportunities.  While serving clientele including Global 1000
 companies, emerging companies, and the investment community,
 Frost & Sullivan's comprehensive industry coverage includes a unique global
 perspective that combines ongoing analysis of markets, technologies,
 econometrics, and demographics.  For more information, visit
 http://www.frost.com/.
 
     Contact:
      Mireya Castilla
      Corporate Communications - North America
      P: 210.247.3830
      F: 210.348.1003
      E: mireya.castilla@frost.com
 
     http://www.frost.com
 
 

SOURCE Frost & Sullivan
    PALO ALTO, Calif., Dec. 1 /PRNewswire/ -- The Information & Communications
 Technology Group at Frost & Sullivan is pleased to announce its Exclusive 2005
 Quarterly Analyst Briefing Webinar on Tuesday, December 6, 2005, 2005 at 2:00
 p.m. CST / 3:00 p.m. EST.
     LBS has been increasingly on the radar screen in the mobile communications
 market, and carriers are examining how LBS initiatives can enhance ARPU and
 reduce churn.  This briefing will discuss some of the latest happenings and
 trends occurring in the consumer LBS markets including: competitive landscape
 value chain analysis, radar screen: consumer LBS, and end-user perceptions on
 LBS.
     Industry Manager Brent Iadarola currently monitors the wireless/mobile
 communications market at Frost & Sullivan.  In this briefing he will provide
 service providers, middleware vendors, end-users and other industry
 participants with an overview of the Consumer Location-based Services market
 challenges, drivers, and restraints for existing and emerging market
 participants.
     "Frost & Sullivan views location as a 'killer-enabler' to existing
 services, rather than chase the elusive next 'killer app'," says Iadarola.
 "This approach is likely to prove most effective based on recent analysis of
 LBS trends in adoption."
     Those interested in participating in the interactive webinar should send
 an email to Mireya Castilla -- Corporate Communications at
 mireya.castilla@frost.com with the following information: your full name,
 company name, title, telephone number, e-mail address, city, state and
 country.  She will send the registration details via email upon receipt of the
 above information.
     "In contrast to the passive fixed Internet, users in the mobile
 environment are demanding personalized, localized, and timely access to
 content and services," notes Iadarola.  "As operators search for new types of
 products and services to leverage network investments, LBS has emerged as an
 ample opportunity to provide a means of differentiation, a way to build
 customer loyalty, and a new revenue stream in the increasingly competitive
 mobile environment."
     Frost & Sullivan, a global growth consulting company, has been partnering
 with clients to support the development of innovative strategies for more than
 40 years.  The company's industry expertise integrates growth consulting,
 growth partnership services and corporate management training to identify and
 develop opportunities.  While serving clientele including Global 1000
 companies, emerging companies, and the investment community,
 Frost & Sullivan's comprehensive industry coverage includes a unique global
 perspective that combines ongoing analysis of markets, technologies,
 econometrics, and demographics.  For more information, visit
 http://www.frost.com/.
 
     Contact:
      Mireya Castilla
      Corporate Communications - North America
      P: 210.247.3830
      F: 210.348.1003
      E: mireya.castilla@frost.com
 
     http://www.frost.com
 
 SOURCE  Frost & Sullivan

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