Entertainment Robot Owners Tout the Praises of the Newest Addition to The American Household

Sony's Sophisticated AIBO Leads This Latest Craze



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Apr 03, 2001, 01:00 ET from Sony Electronics

    NEW YORK, April 3 /PRNewswire/ -- The average American household may soon
 include a new member:  the entertainment robot.  In cities nationwide, owners
 of this growing craze have formed groups that are touting the praises and
 exploring the possibilities that these high-end robotic additions bring to the
 twenty-first century family.
     (Video:  http://www.prnewswire.com/orbis/4743/jump_consumer.html)
 
     Owners of the most sophisticated entertainment robot, Sony's AIBO, have
 already formed groups in New York, San Francisco, and Los Angeles.  AIBO,
 which boasts voice recognition, the ability to express six emotions and take
 digital photographs on command, is one of the most recognized robots on the
 market today.  Already a commanding success in Japan, AIBO entered the US in
 the summer of 1999 and has seen a steady increase in entertainment robot
 adopters.
     Why are these owners forming supportive community groups?  Professor
 Douglas Thomas of the School of Communications at the University of Southern
 California, believes that families that have brought entertainment robots into
 their homes are not unlike the first families to welcome the PC.  These people
 are similar in their early adoption of technology, as well as similar in their
 positive experiences and excitement shared with their robots.
     The 2nd generation AIBO retails for $1500.00 and is available now at Sony
 Style, the Sharper Image retail stores and select Neiman Marcus stores, or
 over the telephone via a toll free adoption hotline (888-917-7663), and on
 www.aibo.com.
 
     SOT:
     -- Professor Douglas, Thomas, School of Communications, University of
         Southern California
     -- Bill Putnam, AIBO owner
     -- Otis Gates, AIBO owner
     -- Dean Palompo, Sony Style employee
     -- Steve Jacinto, Entertainment Robot America Division, Sony Electronics
     -- Roger Linn, AIBO owner
     -- Stuart Wollock, Director of Marketing, Entertainment Robot America
         Division, Sony Electronics
     -- Takeshi Yagawa, Vice President, Entertainment Robot America Division,
         Sony Electronics
 
     B-Roll:
     -- AIBO owners interacting with their pets
     -- AIBO entertainment robots demonstrating their capabilities
 
     Video Provided By:  Sony Electronics
 
 

SOURCE Sony Electronics
    NEW YORK, April 3 /PRNewswire/ -- The average American household may soon
 include a new member:  the entertainment robot.  In cities nationwide, owners
 of this growing craze have formed groups that are touting the praises and
 exploring the possibilities that these high-end robotic additions bring to the
 twenty-first century family.
     (Video:  http://www.prnewswire.com/orbis/4743/jump_consumer.html)
 
     Owners of the most sophisticated entertainment robot, Sony's AIBO, have
 already formed groups in New York, San Francisco, and Los Angeles.  AIBO,
 which boasts voice recognition, the ability to express six emotions and take
 digital photographs on command, is one of the most recognized robots on the
 market today.  Already a commanding success in Japan, AIBO entered the US in
 the summer of 1999 and has seen a steady increase in entertainment robot
 adopters.
     Why are these owners forming supportive community groups?  Professor
 Douglas Thomas of the School of Communications at the University of Southern
 California, believes that families that have brought entertainment robots into
 their homes are not unlike the first families to welcome the PC.  These people
 are similar in their early adoption of technology, as well as similar in their
 positive experiences and excitement shared with their robots.
     The 2nd generation AIBO retails for $1500.00 and is available now at Sony
 Style, the Sharper Image retail stores and select Neiman Marcus stores, or
 over the telephone via a toll free adoption hotline (888-917-7663), and on
 www.aibo.com.
 
     SOT:
     -- Professor Douglas, Thomas, School of Communications, University of
         Southern California
     -- Bill Putnam, AIBO owner
     -- Otis Gates, AIBO owner
     -- Dean Palompo, Sony Style employee
     -- Steve Jacinto, Entertainment Robot America Division, Sony Electronics
     -- Roger Linn, AIBO owner
     -- Stuart Wollock, Director of Marketing, Entertainment Robot America
         Division, Sony Electronics
     -- Takeshi Yagawa, Vice President, Entertainment Robot America Division,
         Sony Electronics
 
     B-Roll:
     -- AIBO owners interacting with their pets
     -- AIBO entertainment robots demonstrating their capabilities
 
     Video Provided By:  Sony Electronics
 
 SOURCE  Sony Electronics