Equal WRITEs to Quality Products!

Aug 01, 2011, 11:00 ET from Pentel of America

TORRANCE, Calif., Aug. 1, 2011 /PRNewswire/ -- As the Back-to-School aisles are being stocked with backpacks, notebooks, and writing instruments, now is the time to take a deep breath, and start crossing items off your shopping list one at a time.  In this challenging economy, parents want their dollars to stretch and their children's products to LAST.  Quality Back-to-School products that will stand the test of "the school year" are worth every dollar spent.  Who wants to spend money on products that don't last and have to be replaced?  Parents want to give their children the best quality products at a good price and so does Pentel®.

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Pentel's theme for this Back-to-School season is "The Future is Smooth".  We know that it's been really difficult for Americans in this age of consumer anxiety, high gas prices and increasing budget pressure to make ends meet so, Pentel wants to make this year's Back-to-School shopping season a "smooth" experience while delivering the trustworthy, quality products that consumers expect from Pentel.

Pentel is on the fast-track to the top of parent's shopping list with the newest member of their EnerGel brand of pens, EnerGel-X™ and the launch of The National EnerGel-X Promotion.  Part of the Recycology®* line of products, this retractable pen is filled with an advanced blend of liquid and gel ink.  At less than $2.00 each, this exceptionally smooth flowing ink pen is ideal for parents who want affordable learning tools for their children without sacrificing quality.  Plus, EnerGel® ink doesn't smear, blob, smudge or skip so it is great for left-handed writers and anyone who enjoys an exceptionally smooth writing pen.  Look for our commercial on the NBC family of channels this fall to see our newest pen in action.  

Our national promotion will allow consumers to win a brand new car and other great prizes by entering online.  Pentel will also be offering consumers the opportunity to save $1.00 on their EnerGel purchases from July through October with a coupon available online.  For more information on this promotion, visit www.pentel.com or www.pentelsweeps.com.  

Ilene Albert-Nelson, Pentel Director of Marketing said "We are thrilled with the new extension to our powerful EnerGel pen brand.  This addition focuses on what is important to our consumers, great products at a great value that last".

Also Included in this year's innovative releases are even more additions to the EnerGel family, including EnerGel NV, sporting a new slimmer style and EnerGel Alloy RT, our metal body EnerGel, now in black barrels and pink barrels for Breast Cancer research support.  Another "great-for-school" and "wallet-friendly" pen released recently is our WOW!™ Gel Colors; a retractable, ergonomic, triangular shaped gel pen, available in fun colors like pink, orange, sky blue, and violet as well as the standard colors: blue, black and red.

This year, make the most out of your Back-to-School buying decisions by purchasing quality that LASTS.

*Recycology is a line of Pentel products made of a minimum of 50% recycled materials by weight excluding consumable content and refills.


Pentel of America is the United States division of Pentel Co. Ltd, a privately owned Japanese company which has been producing the world's favorite writing instruments for over half a century. Pentel is known for innovation and is responsible for the development of many of the writing instruments in use around the world today. From the world's first acrylic fiber tipped pen, to the high quality arts and crafts supplies of Pentel Arts, to the eco-friendly writing instruments comprising the Pentel Recycology line, Pentel is committed to quality and design. Pentel Super Hi-Polymer lead is the  #1 selling Lead Refills in the world.  With offices throughout the world, the Pentel of America headquarters is located in Torrance, California. For more information about Pentel of America and the Pentel products, visit our web site at www.pentel.com.

SOURCE Pentel of America