Esalen Institute Implements WebWare MAMBO(TM) To Manage Rich Media Assets Online

Brand Resource Management Technology Helps Renowned

Non-Profit Broaden Access to 38 Years of Teachings, Learning



Apr 10, 2001, 01:00 ET from WebWare Corporation

    SEYBOLD EXPO, BOSTON, April 10 /PRNewswire/ -- WebWare Corporation
 (www.webwarecorp.com), the leading Brand Resource Management (BRM) technology
 company, today announced that the Esalen Institute, the leading non-profit
 alternative education center focused on personal and social transformation
 based in Big Sur, CA, has selected WebWare MAMBO to organize its 38 years of
 brand assets. As part of a new Capital Campaign Initiative and overall
 development plan, Esalen will build a new library facility and will make
 selected groups of its materials available online. Also, Esalen is digitizing
 a cross-section of its media collection including some 7,000 hours of audio
 recordings of lectures and teachings, 2,500 hours of instructional and event
 videos, tens of thousands of photographs, and thousands of articles and books,
 including the personal libraries recently donated to Esalen by Abraham Maslow,
 Terence McKenna and other leaders of the human-potential movement. With more
 than 10,000 visitors each year, the facility has reached its maximum capacity;
 WebWare MAMBO will help Esalen reach additional people by leveraging its media
 assets through an online library, electronic archive, and, where appropriate,
 virtual seminars and other Web-based services.
     Using WebWare MAMBO, Esalen can efficiently manage its diverse information
 assets without the cost of hiring significant numbers of dedicated IT
 personnel, which is a special challenge for any non-profit entity. WebWare
 MAMBO will provide Esalen with a centralized asset repository that will enable
 the renowned organization to expand access to its wealth of media assets and
 further its missions of self-discovery and global well-being.
     "WebWare MAMBO helps us to renew our mission and our work. We are now able
 to use our assets more wisely and develop new ways to share them with the
 world," notes Michael Murphy, Chairman and Founder of the Esalen Institute.
     "Esalen is the 'soul' of Silicon Valley," states Lauren Flanagan,
 Chairman, President and CEO of WebWare. And Esalen shares WebWare's corporate
 commitment to ongoing personal growth and an overall dedication to doing
 environmental and interpersonal, human good. We are very pleased to help the
 Institute implement new technology and practices to manage and broaden access
 to its valuable brand assets," states Flanagan.
     At Seybold Expo, April 10th to 12th, visit WebWare in booth #4033 to see a
 live demonstration of its flagship product, WebWare MAMBO, or to meet with
 members of the WebWare professional team.
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars. * WebWare's technology frees companies to focus on what
 really counts: creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and Los
 Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or e-
 mail info@webwarecorp.com.
 
     *GISTICS, Inc.
 
     WebWare and WebWare MAMBO are trademarks of WebWare Corporation. All other
 trademarks are the property of their owners.
 
     About The Esalen Institute
     The Esalen Institute was founded in 1962 as an alternative educational
 center devoted to the exploration of what Aldous Huxley called the "human
 potential," the world of unrealized human capacities that lies beyond the
 imagination. Esalen soon became known for its blend of East/West philosophies,
 its experiential/didactic workshops, the steady influx of philosophers,
 psychologists, artists, and religious thinkers, and its breathtaking grounds
 blessed with natural hot springs. Once home to a Native American tribe known
 as the Essalen, Esalen is situated on 27 acres of spectacular Big Sur
 coastline with the Santa Lucia Mountains rising sharply behind.
 
 

SOURCE WebWare Corporation
    SEYBOLD EXPO, BOSTON, April 10 /PRNewswire/ -- WebWare Corporation
 (www.webwarecorp.com), the leading Brand Resource Management (BRM) technology
 company, today announced that the Esalen Institute, the leading non-profit
 alternative education center focused on personal and social transformation
 based in Big Sur, CA, has selected WebWare MAMBO to organize its 38 years of
 brand assets. As part of a new Capital Campaign Initiative and overall
 development plan, Esalen will build a new library facility and will make
 selected groups of its materials available online. Also, Esalen is digitizing
 a cross-section of its media collection including some 7,000 hours of audio
 recordings of lectures and teachings, 2,500 hours of instructional and event
 videos, tens of thousands of photographs, and thousands of articles and books,
 including the personal libraries recently donated to Esalen by Abraham Maslow,
 Terence McKenna and other leaders of the human-potential movement. With more
 than 10,000 visitors each year, the facility has reached its maximum capacity;
 WebWare MAMBO will help Esalen reach additional people by leveraging its media
 assets through an online library, electronic archive, and, where appropriate,
 virtual seminars and other Web-based services.
     Using WebWare MAMBO, Esalen can efficiently manage its diverse information
 assets without the cost of hiring significant numbers of dedicated IT
 personnel, which is a special challenge for any non-profit entity. WebWare
 MAMBO will provide Esalen with a centralized asset repository that will enable
 the renowned organization to expand access to its wealth of media assets and
 further its missions of self-discovery and global well-being.
     "WebWare MAMBO helps us to renew our mission and our work. We are now able
 to use our assets more wisely and develop new ways to share them with the
 world," notes Michael Murphy, Chairman and Founder of the Esalen Institute.
     "Esalen is the 'soul' of Silicon Valley," states Lauren Flanagan,
 Chairman, President and CEO of WebWare. And Esalen shares WebWare's corporate
 commitment to ongoing personal growth and an overall dedication to doing
 environmental and interpersonal, human good. We are very pleased to help the
 Institute implement new technology and practices to manage and broaden access
 to its valuable brand assets," states Flanagan.
     At Seybold Expo, April 10th to 12th, visit WebWare in booth #4033 to see a
 live demonstration of its flagship product, WebWare MAMBO, or to meet with
 members of the WebWare professional team.
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars. * WebWare's technology frees companies to focus on what
 really counts: creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and Los
 Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or e-
 mail info@webwarecorp.com.
 
     *GISTICS, Inc.
 
     WebWare and WebWare MAMBO are trademarks of WebWare Corporation. All other
 trademarks are the property of their owners.
 
     About The Esalen Institute
     The Esalen Institute was founded in 1962 as an alternative educational
 center devoted to the exploration of what Aldous Huxley called the "human
 potential," the world of unrealized human capacities that lies beyond the
 imagination. Esalen soon became known for its blend of East/West philosophies,
 its experiential/didactic workshops, the steady influx of philosophers,
 psychologists, artists, and religious thinkers, and its breathtaking grounds
 blessed with natural hot springs. Once home to a Native American tribe known
 as the Essalen, Esalen is situated on 27 acres of spectacular Big Sur
 coastline with the Santa Lucia Mountains rising sharply behind.
 
 SOURCE  WebWare Corporation