eStara Launches OneClick eMail Links(SM) Service

High-Quality Web Voice Technology is Now Available

For eMail-Based Marketing and Customer Support



Apr 02, 2001, 01:00 ET from eStara Inc.

    RESTON, Va., April 2 /PRNewswire/ -- eStara Inc. announced today that
 OneClick eMail Links(SM) are now commercially available to drive inbound
 calling campaigns directly from email messages, enhancing email response
 rates, increasing sales and achieving true one-to-one customer connections
 through the power of live voice conversation.
     OneClick eMail Links let businesses extend the reach of their call center
 agents to email-based marketing and customer service campaigns. With OneClick
 eMail Links, email recipients simply click a link embedded in a message to
 speak with a company representative live over the Internet. There are no phone
 numbers to dial or extra phone lines needed to connect the web call.  The
 total connection time averages less than 20 seconds using a standard 56 KB
 dial-up modem.
 
     Real Life Usage:
 
     *  SALES/PROMOTIONAL OFFER
        A recipient of a new promotional email or "secret sale" offer from a
        favorite travel site only needs to click an icon to talk with a company
        representative, get questions answered and book a flight.
 
     *  ORDER CONFIRMATION
        A customer with questions about a recent computer software order just
        clicks the embedded email link in a confirmation email to speak with a
        call center agent and get shipping or order details.
 
     *  PREMIER CUSTOMER SERVICE
        A financial services firm offers its select, high-value customers the
        convenience of one-on-one consultation through OneClick Contact eMail
        links.
 
     "eStara brings the power of  live voice conversation to email, marrying
 voice -- the most preferred customer contact method -- with the fastest
 growing web-based marketing and sales channel," said Tom Natelli, eStara's
 chairman, CEO and co-founder. "eStara OneClick eMail Links were developed to
 boost response rates and improve ROI on email marketing and customer service
 campaigns."
     Targeted, one-to-one email will spur growth and popularize email as an
 effective customer contact medium, according to recent eMarketer research. The
 number of active email users in the U.S. is expected to jump to 140 million by
 2003 from 78 million in 1999.  And by 2003, the number of permission-based,
 opt-in emails will rise to 227 million from 64.4 million in 1999.
     OneClick eMail links leverage a company's existing contact center and
 email distribution infrastructure to take advantage of this growth.  The
 service requires no new software or hardware investment and is not based on
 NetMeeting.   eStara OneClick eMail Links are compatible with email clients
 and web email services including: AOL, Microsoft Hotmail, Excite, Yahoo,
 Netscape, Earthlink/Mindspring and NetZero.
 
     About eStara
     eStara, headquartered in Reston, VA, gives the power of voice to eBusiness
 with OneClick Contact(SM) web voice solutions. OneClick Contact(SM) lets
 online customers talk directly with call center agents over the Internet with
 the click of a button.  eStara web voice solutions can be embedded in website
 pages, emails and ad banners. OneClick Contact(SM) is completely compatible
 with existing call center systems, so there's no installation, capital
 investment or system integration required. eStara web voice users include
 J.Crew, Allfirst Bank and the NHL's Washington Capitals. eStara won Internet
 Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of
 eStara web voice at http://www.estara.com .
 
     OneClick Contact and One Click eMail Links are service marks of eStara,
 Inc. All trademarks, trade names, and service marks mentioned herein belong to
 their respective owners.
 
 

SOURCE eStara Inc.
    RESTON, Va., April 2 /PRNewswire/ -- eStara Inc. announced today that
 OneClick eMail Links(SM) are now commercially available to drive inbound
 calling campaigns directly from email messages, enhancing email response
 rates, increasing sales and achieving true one-to-one customer connections
 through the power of live voice conversation.
     OneClick eMail Links let businesses extend the reach of their call center
 agents to email-based marketing and customer service campaigns. With OneClick
 eMail Links, email recipients simply click a link embedded in a message to
 speak with a company representative live over the Internet. There are no phone
 numbers to dial or extra phone lines needed to connect the web call.  The
 total connection time averages less than 20 seconds using a standard 56 KB
 dial-up modem.
 
     Real Life Usage:
 
     *  SALES/PROMOTIONAL OFFER
        A recipient of a new promotional email or "secret sale" offer from a
        favorite travel site only needs to click an icon to talk with a company
        representative, get questions answered and book a flight.
 
     *  ORDER CONFIRMATION
        A customer with questions about a recent computer software order just
        clicks the embedded email link in a confirmation email to speak with a
        call center agent and get shipping or order details.
 
     *  PREMIER CUSTOMER SERVICE
        A financial services firm offers its select, high-value customers the
        convenience of one-on-one consultation through OneClick Contact eMail
        links.
 
     "eStara brings the power of  live voice conversation to email, marrying
 voice -- the most preferred customer contact method -- with the fastest
 growing web-based marketing and sales channel," said Tom Natelli, eStara's
 chairman, CEO and co-founder. "eStara OneClick eMail Links were developed to
 boost response rates and improve ROI on email marketing and customer service
 campaigns."
     Targeted, one-to-one email will spur growth and popularize email as an
 effective customer contact medium, according to recent eMarketer research. The
 number of active email users in the U.S. is expected to jump to 140 million by
 2003 from 78 million in 1999.  And by 2003, the number of permission-based,
 opt-in emails will rise to 227 million from 64.4 million in 1999.
     OneClick eMail links leverage a company's existing contact center and
 email distribution infrastructure to take advantage of this growth.  The
 service requires no new software or hardware investment and is not based on
 NetMeeting.   eStara OneClick eMail Links are compatible with email clients
 and web email services including: AOL, Microsoft Hotmail, Excite, Yahoo,
 Netscape, Earthlink/Mindspring and NetZero.
 
     About eStara
     eStara, headquartered in Reston, VA, gives the power of voice to eBusiness
 with OneClick Contact(SM) web voice solutions. OneClick Contact(SM) lets
 online customers talk directly with call center agents over the Internet with
 the click of a button.  eStara web voice solutions can be embedded in website
 pages, emails and ad banners. OneClick Contact(SM) is completely compatible
 with existing call center systems, so there's no installation, capital
 investment or system integration required. eStara web voice users include
 J.Crew, Allfirst Bank and the NHL's Washington Capitals. eStara won Internet
 Telephony Magazine's Editors' Choice Award for 2001. Experience the quality of
 eStara web voice at http://www.estara.com .
 
     OneClick Contact and One Click eMail Links are service marks of eStara,
 Inc. All trademarks, trade names, and service marks mentioned herein belong to
 their respective owners.
 
 SOURCE  eStara Inc.