Estimated 21 Million 18-30 Year Old Americans Cast Votes in 2004 Presidential Election

20 Million LOUD! Goal Exceeded



Highest Young Adult Voter Turn Out in More Than 10 Years



Nov 03, 2004, 00:00 ET from MTV/Choose or Lose

    NEW YORK, Nov. 3 /PRNewswire/ -- MTV's "Choose or Lose 2004" today
 announced that according to final national exit polls and early vote tallies
 an estimated 21 million 18-30 year olds voted in the 2004 presidential
 election according to an analysis provided by CIRCLE Research.  The young
 adult vote in 2004 shows a sharp increase when compared to the nearly
 18 million 18-30 year old votes cast in the 2000 presidential election.  Key
 battleground states saw a marked increase in young voter turnout with one out
 of every five voters in Ohio, Pennsylvania, Michigan, Minnesota, and Wisconsin
 under the age of 30.
     "People cannot overlook the fact that young adults were energized,
 activated, and informed in 2004," said Ian Rowe, VP, MTV Public Affairs and
 Strategic Partnerships.  "Our goal with 'Choose or Lose' all year was 20
 Million LOUD!, and the youth vote certainly did not disappoint with all signs
 pointing to more than 20.9 million 18-30 year old voters."
     Throughout the year, MTV devoted an unprecedented amount of air time to
 the issues that matter most to young voters including the war on terror,
 education, Iraq, jobs, sexual politics, and more.  "Choose or Lose" also
 declared a takeover of MTV on election day with live news segments and two
 separate live broadcasts featuring the latest in campaign news, appearances by
 P. Diddy and Rosario Dawson, and reports from MTV News correspondents --
 Gideon Yago, John Norris, Sway Calloway, and SuChin Pak from around the
 country.
     Originally launched in 1992, "Choose or Lose" is MTV's comprehensive
 pro-social campaign to inform young adults about the political process, voice
 their most urgent political concerns, compel leading presidential candidates
 to address those concerns, and mobilize massive numbers of young adults aged
 18-30 to register and vote.  20 Million LOUD! is a national campaign of
 hundreds of organizations, including MTV, that aims to mobilize more than
 20 million young adults age 18 to 30 to vote and be a deciding factor in the
 2004 presidential election. Throughout the year, 20 Million LOUD! partners
 will conduct a series of high-profile, high-impact events on television,
 online and in communities across the country.
     MTV Networks owns and operates the cable television programming services
 MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1,
 CMT: Country Music Television, and Spike TV, as well as The Digital Suite from
 MTV Networks, a package of thirteen digital services, all of which are
 trademarks of MTV Networks.  MTV Networks also operates and offers joint
 ventures, licensing agreements and syndication deals whereby its programming
 can be seen worldwide.
 
 

SOURCE MTV/Choose or Lose
    NEW YORK, Nov. 3 /PRNewswire/ -- MTV's "Choose or Lose 2004" today
 announced that according to final national exit polls and early vote tallies
 an estimated 21 million 18-30 year olds voted in the 2004 presidential
 election according to an analysis provided by CIRCLE Research.  The young
 adult vote in 2004 shows a sharp increase when compared to the nearly
 18 million 18-30 year old votes cast in the 2000 presidential election.  Key
 battleground states saw a marked increase in young voter turnout with one out
 of every five voters in Ohio, Pennsylvania, Michigan, Minnesota, and Wisconsin
 under the age of 30.
     "People cannot overlook the fact that young adults were energized,
 activated, and informed in 2004," said Ian Rowe, VP, MTV Public Affairs and
 Strategic Partnerships.  "Our goal with 'Choose or Lose' all year was 20
 Million LOUD!, and the youth vote certainly did not disappoint with all signs
 pointing to more than 20.9 million 18-30 year old voters."
     Throughout the year, MTV devoted an unprecedented amount of air time to
 the issues that matter most to young voters including the war on terror,
 education, Iraq, jobs, sexual politics, and more.  "Choose or Lose" also
 declared a takeover of MTV on election day with live news segments and two
 separate live broadcasts featuring the latest in campaign news, appearances by
 P. Diddy and Rosario Dawson, and reports from MTV News correspondents --
 Gideon Yago, John Norris, Sway Calloway, and SuChin Pak from around the
 country.
     Originally launched in 1992, "Choose or Lose" is MTV's comprehensive
 pro-social campaign to inform young adults about the political process, voice
 their most urgent political concerns, compel leading presidential candidates
 to address those concerns, and mobilize massive numbers of young adults aged
 18-30 to register and vote.  20 Million LOUD! is a national campaign of
 hundreds of organizations, including MTV, that aims to mobilize more than
 20 million young adults age 18 to 30 to vote and be a deciding factor in the
 2004 presidential election. Throughout the year, 20 Million LOUD! partners
 will conduct a series of high-profile, high-impact events on television,
 online and in communities across the country.
     MTV Networks owns and operates the cable television programming services
 MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1,
 CMT: Country Music Television, and Spike TV, as well as The Digital Suite from
 MTV Networks, a package of thirteen digital services, all of which are
 trademarks of MTV Networks.  MTV Networks also operates and offers joint
 ventures, licensing agreements and syndication deals whereby its programming
 can be seen worldwide.
 
 SOURCE  MTV/Choose or Lose