E*TRADE Opens Flagship Super-Store in New York

E*TRADE Center Offers Visitors a Financial Destination Combining Interactive

Financial Services With Educational Content and Access to E*TRADE Financial

Services Representatives



Apr 04, 2001, 01:00 ET from E*TRADE Group, Inc.

    MENLO PARK, Calif., April 4 /PRNewswire/ -- E*TRADE Group, Inc. (NYSE:   ET)
 today announced the opening of E*TRADE Center, a financial services
 super-store designed to give consumers value added financial services and
 educational content in a high-tech, high-touch experience. E*TRADE Center
 marks the next phase of the Company's physical presence approach, which
 includes its E*TRADE Zones concept intended to be rolled out in 20 new
 locations in the coming year and its network of over 10,000 E*TRADE Bank ATMs.
 The opening of E*TRADE Center is an integral component of the Company's
 overall strategy to provide customers with brokerage, banking, insurance and
 wealth management services to meet individual investors' needs.
     Over 30,000 square feet, E*TRADE Center provides visitors with the ability
 to make financial transactions in their E*TRADE Bank(1) and E*TRADE
 Securities, Inc. brokerage accounts, participate in educational seminars,
 interact with financial service associates, browse through financial books,
 purchase items at the E*TRADE gift store and dine in the Mangia Cafe. The
 Center also contains a full service production studio where E*TRADE broadcasts
 E*TRADE On Air, featuring daily live audio and video financial news to keep
 visitors apprised of current financial markets.
     "E*TRADE Center is a milestone in our blended approach to financial
 services, which combines an emphasis on electronic delivery with a physical
 presence to provide customers with a high level of personalized service," said
 Christos M. Cotsakos, chairman of the board and chief executive officer,
 E*TRADE Group, Inc. "In the changing market environment, it's important for
 investors to know they have both electronic and physical access to
 information, products and services to meet their individual investment needs."
     "As one of the world's leading financial services centers, New York is the
 ideal location and branding opportunity to reach an estimated 17 million
 customers per year," said Michael Sievert, chief sales and marketing officer,
 E*TRADE Group, Inc. "Whether attending an educational seminar or consulting
 with an E*TRADE representative, E*TRADE Center is a premier physical touch
 point designed to deliver a richer E*TRADE experience to consumers."
     E*TRADE Center has four levels of interactive technology including over
 200 Presario 1400, Armada M300 and iPAQ desk top computers provided by Compaq
 all with 20" LCD flat screen monitors. The bottom floor of E*TRADE Center
 features a professional trading services area for E*TRADE's active investors
 where they have the ability to place trading orders and conduct business.
 E*TRADE Center's mezzanine level offers a forum for high net worth customers
 to conduct financial transactions and receive personalized attention from
 financial service associates. Educational Seminars will be offered to
 consumers on the top level, adjacent to the E*TRADE gift shop, bookstore and
 Mangia Cafe.
     Also accessible within E*TRADE Center are three deposit-taking E*TRADE
 Bank ATMs available to customers 24 hours a day. In addition, the Center has
 partnered with Aether to provide wireless demonstration stations for investors
 interested in learning about wireless financial services. As part of its
 partnership with Lexus, visitors can also view the Lexus IS 300 on the top
 level of E*TRADE Center, the grand prize awarded to each quarterly winner of
 The E*TRADE Game.
     E*TRADE Center is located at 540 Madison Avenue and is open to visitors
 Monday through Friday from 7:00 a.m. to 7:00 p.m., Saturday from 10:00 a.m. to
 6:00 p.m., and Sunday from 12:00 p.m. to 6:00 p.m.
 
     About E*TRADE
     E*TRADE is a global leader in online personal financial services, offering
 value-added investing, banking and research features, premium customer service
 and a redundant, proprietary Stateless Architecture(R) infrastructure. In
 addition to the U.S., E*TRADE presently serves customers in Australia, Canada,
 Denmark, Hong Kong, Korea, Japan, New Zealand, Norway, South Africa, Sweden,
 and the U.K., through branded web sites. E*TRADE Securities, Incorporated
 (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc., have offices
 in Northern California and in other major business centers in the U.S. and
 worldwide.
 
     Important Notice
     E*TRADE, the E*TRADE logo and Stateless Architecture are registered
 trademarks or trademarks of E*TRADE Securities, Incorporated. The statements
 contained in this news release that are forward-looking are based on current
 expectations that are subject to a number of uncertainties and risks, and
 actual results may differ materially. The uncertainties and risks include, but
 are not limited to, changes in market activity, anticipated increases in the
 rate of new customer acquisition, the conversion of new visitors to the site
 to customers, seasonality, the development of new products and services, the
 enhancement of existing products and services, competitive pressures
 (including price competition), system failures, economic and political
 conditions, changes in consumer behavior and the introduction of competing
 products having technological and/or other advantages. Further information
 about these risks and uncertainties can be found in the information included
 in the annual report filed by the company with the SEC on Form 10-K (including
 information under the caption "Risk Factors") and quarterly reports on
 Form 10-Q.
     (1) E*TRADE Bank is a wholly owned subsidiary of E*TRADE Group, Inc.
 E*TRADE Bank deposits are insured up to $100,000 by the FDIC. E*TRADE
 brokerage accounts are maintained by E*TRADE Securities, Inc. Products offered
 by E*TRADE Securities, Inc., are not insured by the FDIC, are not guaranteed
 deposits or obligations of E*TRADE Bank, and are subject to investment risk,
 including possible loss of the principal invested.
     System response and account access time may vary due to market conditions,
 trading volume, system performance and other factors.
 
     CONTACT:  Heather Fondo of E*TRADE Group, Inc., 415-932-6172, or
 hfondo@etrade.com.
 
 

SOURCE E*TRADE Group, Inc.
    MENLO PARK, Calif., April 4 /PRNewswire/ -- E*TRADE Group, Inc. (NYSE:   ET)
 today announced the opening of E*TRADE Center, a financial services
 super-store designed to give consumers value added financial services and
 educational content in a high-tech, high-touch experience. E*TRADE Center
 marks the next phase of the Company's physical presence approach, which
 includes its E*TRADE Zones concept intended to be rolled out in 20 new
 locations in the coming year and its network of over 10,000 E*TRADE Bank ATMs.
 The opening of E*TRADE Center is an integral component of the Company's
 overall strategy to provide customers with brokerage, banking, insurance and
 wealth management services to meet individual investors' needs.
     Over 30,000 square feet, E*TRADE Center provides visitors with the ability
 to make financial transactions in their E*TRADE Bank(1) and E*TRADE
 Securities, Inc. brokerage accounts, participate in educational seminars,
 interact with financial service associates, browse through financial books,
 purchase items at the E*TRADE gift store and dine in the Mangia Cafe. The
 Center also contains a full service production studio where E*TRADE broadcasts
 E*TRADE On Air, featuring daily live audio and video financial news to keep
 visitors apprised of current financial markets.
     "E*TRADE Center is a milestone in our blended approach to financial
 services, which combines an emphasis on electronic delivery with a physical
 presence to provide customers with a high level of personalized service," said
 Christos M. Cotsakos, chairman of the board and chief executive officer,
 E*TRADE Group, Inc. "In the changing market environment, it's important for
 investors to know they have both electronic and physical access to
 information, products and services to meet their individual investment needs."
     "As one of the world's leading financial services centers, New York is the
 ideal location and branding opportunity to reach an estimated 17 million
 customers per year," said Michael Sievert, chief sales and marketing officer,
 E*TRADE Group, Inc. "Whether attending an educational seminar or consulting
 with an E*TRADE representative, E*TRADE Center is a premier physical touch
 point designed to deliver a richer E*TRADE experience to consumers."
     E*TRADE Center has four levels of interactive technology including over
 200 Presario 1400, Armada M300 and iPAQ desk top computers provided by Compaq
 all with 20" LCD flat screen monitors. The bottom floor of E*TRADE Center
 features a professional trading services area for E*TRADE's active investors
 where they have the ability to place trading orders and conduct business.
 E*TRADE Center's mezzanine level offers a forum for high net worth customers
 to conduct financial transactions and receive personalized attention from
 financial service associates. Educational Seminars will be offered to
 consumers on the top level, adjacent to the E*TRADE gift shop, bookstore and
 Mangia Cafe.
     Also accessible within E*TRADE Center are three deposit-taking E*TRADE
 Bank ATMs available to customers 24 hours a day. In addition, the Center has
 partnered with Aether to provide wireless demonstration stations for investors
 interested in learning about wireless financial services. As part of its
 partnership with Lexus, visitors can also view the Lexus IS 300 on the top
 level of E*TRADE Center, the grand prize awarded to each quarterly winner of
 The E*TRADE Game.
     E*TRADE Center is located at 540 Madison Avenue and is open to visitors
 Monday through Friday from 7:00 a.m. to 7:00 p.m., Saturday from 10:00 a.m. to
 6:00 p.m., and Sunday from 12:00 p.m. to 6:00 p.m.
 
     About E*TRADE
     E*TRADE is a global leader in online personal financial services, offering
 value-added investing, banking and research features, premium customer service
 and a redundant, proprietary Stateless Architecture(R) infrastructure. In
 addition to the U.S., E*TRADE presently serves customers in Australia, Canada,
 Denmark, Hong Kong, Korea, Japan, New Zealand, Norway, South Africa, Sweden,
 and the U.K., through branded web sites. E*TRADE Securities, Incorporated
 (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc., have offices
 in Northern California and in other major business centers in the U.S. and
 worldwide.
 
     Important Notice
     E*TRADE, the E*TRADE logo and Stateless Architecture are registered
 trademarks or trademarks of E*TRADE Securities, Incorporated. The statements
 contained in this news release that are forward-looking are based on current
 expectations that are subject to a number of uncertainties and risks, and
 actual results may differ materially. The uncertainties and risks include, but
 are not limited to, changes in market activity, anticipated increases in the
 rate of new customer acquisition, the conversion of new visitors to the site
 to customers, seasonality, the development of new products and services, the
 enhancement of existing products and services, competitive pressures
 (including price competition), system failures, economic and political
 conditions, changes in consumer behavior and the introduction of competing
 products having technological and/or other advantages. Further information
 about these risks and uncertainties can be found in the information included
 in the annual report filed by the company with the SEC on Form 10-K (including
 information under the caption "Risk Factors") and quarterly reports on
 Form 10-Q.
     (1) E*TRADE Bank is a wholly owned subsidiary of E*TRADE Group, Inc.
 E*TRADE Bank deposits are insured up to $100,000 by the FDIC. E*TRADE
 brokerage accounts are maintained by E*TRADE Securities, Inc. Products offered
 by E*TRADE Securities, Inc., are not insured by the FDIC, are not guaranteed
 deposits or obligations of E*TRADE Bank, and are subject to investment risk,
 including possible loss of the principal invested.
     System response and account access time may vary due to market conditions,
 trading volume, system performance and other factors.
 
     CONTACT:  Heather Fondo of E*TRADE Group, Inc., 415-932-6172, or
 hfondo@etrade.com.
 
 SOURCE  E*TRADE Group, Inc.