E*TRADE(R) Continues Global Expansion With Launch of E*TRADE Hong Kong

Fourth E*TRADE Branded Web Site in Asia-Pacific Region - and Eleventh

Worldwide - to Provide Investors With Quick Navigation, Access and Information

To Make Smart Investment Decisions



Apr 02, 2001, 01:00 ET from E*TRADE Group, Inc.

    MENLO PARK, Calif., April 2 /PRNewswire/ -- E*TRADE(R) Group, Inc.
 (NYSE:   ET) today announced the launch of E*TRADE Hong Kong, located at
 www.etrade.com.hk, bringing E*TRADE's personal online financial services to
 individual investors throughout Hong Kong.  E*TRADE Hong Kong is the
 fourth E*TRADE branded Web site in the Asia-Pacific region -- following
 launches in Australia, Japan and Korea -- and the eleventh worldwide.  The new
 site offers equities and warrants trading on the Hong Kong Stock Exchange.
 The company is one of the first financial services company to offer flat fee
 pricing on equity trades to individual investors in Hong Kong.
     "The launch of E*TRADE Hong Kong is an integral part of our global
 strategy to serve our customers in diverse markets, while better positioning
 the company for future growth and profitability in these markets to benefit
 our shareowners," said Paul Menzies, general manager of Asia-Pacific and chief
 global insurance officer of E*TRADE Group.  "As the number of individual
 investors continues to grow in markets worldwide, we're poised to provide
 localized, seamless and integrated products and services."
     Based on a forecast in the 2001 Computer Industry Almanac, almost
 173 million people in the Asia-Pacific region will go online this year,
 causing the region to surpass North America (including Canada) in real Net
 population numbers for the first time.  The Almanac also predicts that by 2003
 the Asia-Pacific region will account for 37 percent of the world's online
 population, with approximately 305 million Net users.
     "E*TRADE's fully electronic model, which has operated successfully through
 the E*TRADE branded web sites around the world, is now available in Hong
 Kong," said Mathias Helleu, managing director of E*TRADE Hong Kong.  "It's our
 mission to empower Hong Kong investors with actionable content, tools and
 education to help them achieve their financial goals.  With our flat fee price
 structure, powerful information resources and sophisticated call center, we're
 providing outstanding opportunities in this dynamic market."
     E*TRADE entered the Hong Kong market with its September 1999 acquisition
 of TIR Securities Ltd., an institutional broker with seats on multiple global
 exchanges, including the Hong Kong Stock Exchange.  E*TRADE leveraged the
 experience and infrastructure of the company's local institutional business,
 along with E*TRADE's technology expertise and recognized brand to build its
 retail operations in Hong Kong.  E*TRADE is now offering Hong Kong customers
 the opportunity to benefit from the company's product and service offering,
 and commitment to putting power and choice into the hands of individual
 investors.
 
     About E*TRADE
     E*TRADE is a global leader in online personal financial services, offering
 value-added investing, banking and research features, premium customer service
 and a redundant, proprietary Stateless Architecture(R) infrastructure.  In
 addition to the U.S., E*TRADE presently serves customers in Australia, Canada,
 Denmark, Hong Kong, Korea, Japan, Norway, South Africa, Sweden, and the U.K.
 through branded web sites.  E*TRADE Securities Inc. (Member NASD/SIPC), and
 its parent company, E*TRADE Group, Inc., have offices in Northern California
 and in other major business centers in the U.S. and worldwide.
 
     Important Notice
     E*TRADE, the E*TRADE logo and Stateless Architecture are registered
 trademarks of E*TRADE Securities, Incorporated.  All other trademarks are
 properties of their respective owners.  The statements contained in this news
 release that are forward-looking are based on current expectations that are
 subject to a number of uncertainties and risks, and actual results may differ
 materially.  The uncertainties and risks include, but are not limited to,
 changes in market activity, market acceptance of the Destination E*TRADE web
 site, anticipated increases in the rate of new customer acquisition, the
 conversion of new visitors to the site to customers, seasonality, the
 development of new products and services, the enhancement of existing products
 and services, competitive pressures (including price competition), system
 failures, economic and political conditions, changes in consumer behavior and
 the introduction of competing products having technological and/or other
 advantages.  Further information about these risks and uncertainties can be
 found in the information included in the annual report filed by the company
 with the SEC on Form 10-K (including information under the caption
 "Risk Factors") and quarterly reports on Form 10-Q.
     System response and account access time may vary due to market conditions,
 trading volume, system performance and other factors.
 
     CONTACT:  Bahareh Green (based in U.K.), 44-0-207-392-8428 of E*TRADE
 Group, Inc., or bahareh.green@etrade.com; or Jacqueline Russo (based in
 Hong Kong) of Hill and Knowlton, Hong Kong, 852-2894-6322, or
 jrusso@hillandknowlton.com.hk; or Aaron Grunwald of Blanc & Otus,
 415-912-2332, or agrunwald@blancandotus.com, both for E*TRADE Group, Inc.
 
 

SOURCE E*TRADE Group, Inc.
    MENLO PARK, Calif., April 2 /PRNewswire/ -- E*TRADE(R) Group, Inc.
 (NYSE:   ET) today announced the launch of E*TRADE Hong Kong, located at
 www.etrade.com.hk, bringing E*TRADE's personal online financial services to
 individual investors throughout Hong Kong.  E*TRADE Hong Kong is the
 fourth E*TRADE branded Web site in the Asia-Pacific region -- following
 launches in Australia, Japan and Korea -- and the eleventh worldwide.  The new
 site offers equities and warrants trading on the Hong Kong Stock Exchange.
 The company is one of the first financial services company to offer flat fee
 pricing on equity trades to individual investors in Hong Kong.
     "The launch of E*TRADE Hong Kong is an integral part of our global
 strategy to serve our customers in diverse markets, while better positioning
 the company for future growth and profitability in these markets to benefit
 our shareowners," said Paul Menzies, general manager of Asia-Pacific and chief
 global insurance officer of E*TRADE Group.  "As the number of individual
 investors continues to grow in markets worldwide, we're poised to provide
 localized, seamless and integrated products and services."
     Based on a forecast in the 2001 Computer Industry Almanac, almost
 173 million people in the Asia-Pacific region will go online this year,
 causing the region to surpass North America (including Canada) in real Net
 population numbers for the first time.  The Almanac also predicts that by 2003
 the Asia-Pacific region will account for 37 percent of the world's online
 population, with approximately 305 million Net users.
     "E*TRADE's fully electronic model, which has operated successfully through
 the E*TRADE branded web sites around the world, is now available in Hong
 Kong," said Mathias Helleu, managing director of E*TRADE Hong Kong.  "It's our
 mission to empower Hong Kong investors with actionable content, tools and
 education to help them achieve their financial goals.  With our flat fee price
 structure, powerful information resources and sophisticated call center, we're
 providing outstanding opportunities in this dynamic market."
     E*TRADE entered the Hong Kong market with its September 1999 acquisition
 of TIR Securities Ltd., an institutional broker with seats on multiple global
 exchanges, including the Hong Kong Stock Exchange.  E*TRADE leveraged the
 experience and infrastructure of the company's local institutional business,
 along with E*TRADE's technology expertise and recognized brand to build its
 retail operations in Hong Kong.  E*TRADE is now offering Hong Kong customers
 the opportunity to benefit from the company's product and service offering,
 and commitment to putting power and choice into the hands of individual
 investors.
 
     About E*TRADE
     E*TRADE is a global leader in online personal financial services, offering
 value-added investing, banking and research features, premium customer service
 and a redundant, proprietary Stateless Architecture(R) infrastructure.  In
 addition to the U.S., E*TRADE presently serves customers in Australia, Canada,
 Denmark, Hong Kong, Korea, Japan, Norway, South Africa, Sweden, and the U.K.
 through branded web sites.  E*TRADE Securities Inc. (Member NASD/SIPC), and
 its parent company, E*TRADE Group, Inc., have offices in Northern California
 and in other major business centers in the U.S. and worldwide.
 
     Important Notice
     E*TRADE, the E*TRADE logo and Stateless Architecture are registered
 trademarks of E*TRADE Securities, Incorporated.  All other trademarks are
 properties of their respective owners.  The statements contained in this news
 release that are forward-looking are based on current expectations that are
 subject to a number of uncertainties and risks, and actual results may differ
 materially.  The uncertainties and risks include, but are not limited to,
 changes in market activity, market acceptance of the Destination E*TRADE web
 site, anticipated increases in the rate of new customer acquisition, the
 conversion of new visitors to the site to customers, seasonality, the
 development of new products and services, the enhancement of existing products
 and services, competitive pressures (including price competition), system
 failures, economic and political conditions, changes in consumer behavior and
 the introduction of competing products having technological and/or other
 advantages.  Further information about these risks and uncertainties can be
 found in the information included in the annual report filed by the company
 with the SEC on Form 10-K (including information under the caption
 "Risk Factors") and quarterly reports on Form 10-Q.
     System response and account access time may vary due to market conditions,
 trading volume, system performance and other factors.
 
     CONTACT:  Bahareh Green (based in U.K.), 44-0-207-392-8428 of E*TRADE
 Group, Inc., or bahareh.green@etrade.com; or Jacqueline Russo (based in
 Hong Kong) of Hill and Knowlton, Hong Kong, 852-2894-6322, or
 jrusso@hillandknowlton.com.hk; or Aaron Grunwald of Blanc & Otus,
 415-912-2332, or agrunwald@blancandotus.com, both for E*TRADE Group, Inc.
 
 SOURCE  E*TRADE Group, Inc.