Euro RSCG Tonic Makes History at Effies- First Time Ever a Healthcare Entry Wins for 'Sustained Success'

VESIcare's 'Pipe People' showing no signs of tarnish

Apr 10, 2012, 09:30 ET from Euro RSCG Worldwide

NEW YORK, April 10, 2012 /PRNewswire/ -- Euro RSCG Tonic has won two Effie Awards for work completed on behalf of its client, VESIcare.  VESIcare's Effies have been awarded in the 'Sustained Success' and 'Healthcare- RX' categories.  

This year marks the first time a health and wellness brand has ever won the 'Sustained Success' Effie, a special honor to recognize campaigns that have remained effective for 5 or more years.   Brands also awarded Effies for 'Sustained Success' this year include McDonald's and the Office of National Drug Control Policy.

Euro RSCG Tonic's work for VESIcare also marks the first time in 4 years that an Effie has been awarded in the 'Healthcare- RX' category.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success.  Gold, Silver and Bronze winners will be presented at the 44th annual Effie Awards Gala, held at Cipriani 42nd Street on May 23rd, along with the best in show, the Grand Effie award.

"One reason for the success of the campaign is that it managed to talk about the problem and give a solution without adding to the patients' embarrassment.  In short, it hit just the right note. Patients just didn't listen to the advertising, they liked it." Rich Roth, Managing Director, Chief Creative Officer of Euro RSCG Tonic.

"The entry and judging process for the Effie Awards is rigorous. To achieve an Effie Awards finalist status or trophy means that a marketing communications effort worked, which is worth its weight in gold in today's marketplace where ROI is everything," said Mary Lee Keane, President of Effie Worldwide.

"Of the awards that we measure ourselves by, The Effies are one of the greatest honors," said Matt Ryan, Co-Chairman of Euro RSCG New York and President Global Brands, Euro RSCG Worldwide.  "I can't think of a team more deserving than our health and wellness team -- Tonic.  Tonic's creativity and results oriented approach consistently shines through in all of their work."

About Euro RSCG Tonic

Headquartered in New York, NY, Euro RSCG Tonic is the largest fully-integrated consumer health and wellness agency in North America, creating big ideas that drive brands, across any platform, with unrivaled success. Tonic is part of Euro RSCG Worldwide, the largest unit of Havas, a global leader in communications.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France,  Astellas, BNP Paribas, Charles Schwab, Citigroup, Danone Group, GlaxoSmithKline, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

About Effie Worldwide

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the everchanging marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success.  Since 1968, winning an Effie has become a global symbol of achievement.

Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit  Follow @effieawards on Twitter for updates on Effie information, programs and news. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.


Jared Kreiner
Euro RSCG Worldwide

SOURCE Euro RSCG Worldwide