Euro RSCG Worldwide Acts on Commitment to Empowered PR Offering With Launch of Newsengine and New Addition to Senior Team

New Media Relations Department Centers on Traditional and New Media, Plus Grassroots Campaigning

Oct 07, 2009, 13:46 ET from Euro RSCG Worldwide PR

NEW YORK, Oct. 7 /PRNewswire/ -- Marian Salzman, president of Euro RSCG Worldwide PR, North America, today announced the launch of Newsengine, a dedicated media relations department focused on social and traditional media.

Newsengine will provide a variety of integrated services for new and existing clients, including regional, national and international press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza "stormings" and street teams; viral campaigns; online petitions; blog outreach; Twitter, Facebook and YouTube pages and campaigns; and much more.

Lisa Vanella has been named director of Newsengine. Vanella takes the reins with more than 20 years of experience in media relations, including work in product placement and the pharmaceuticals, health and wellness, and sports and fitness categories. A staff with expertise in integrating traditional and new media channels will support Vanella, creating an offering that will bring Euro RSCG Worldwide PR to the forefront of the industry.

"The lines between PR, news generation and earned media coverage are shifting. With the launch of Newsengine, Euro RSCG Worldwide PR becomes fully engaged in all the ways brand messages are disseminated," said Salzman. "We are committed to digital and social media and to being future-ready, but we haven't abandoned traditional media relations practices."

Vanella will report to Mary Coyle, who has been named senior vice president and director of media relations. Coyle, who recently served as senior vice president and director of health-care media relations at MS&L Worldwide, will report to Salzman. She will lead the agency's traditional and new media offerings, including the newly launched Newsengine, for pharmaceuticals, consumer and B2B clients. Coyle will direct a team of media strategists experienced at developing and implementing breakthrough media relations campaigns. Together they will use all information channels available today to drive client news and stay ahead of trends.

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About Euro RSCG Worldwide

Euro RSCG Worldwide, the parent company of Euro RSCG Worldwide PR, is a leading integrated marketing communications agency and 2006 Global Agency of the Year in Advertising Age and Campaign. Euro RSCG is made up of 233 offices in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East and provides advertising, marketing, corporate communications and interactive solutions to global, regional and local clients. The agency's client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

    Jamie Bernheim
    Euro RSCG Worldwide PR

SOURCE Euro RSCG Worldwide PR