everstream and Broadcast Electronics Announce Broadcast Packages for Radio Stations

New Products include an encoder for online signal enhancement, Advertising

Insertion, Ad Traffic Systems, Side Channels, Personalization and Streaming

Services



Apr 12, 2001, 01:00 ET from everstream

    CLEVELAND, April 12 /PRNewswire/ -- everstream, a leading enterprise
 software and systems provider for the management, distribution, and targeting
 of digital media content and advertisements, has announced a partnership with
 Broadcast Electronics, an industry leader in delivery of digital and
 terrestrial radio transmission.  Together, the companies will present new
 product packages designed for traditional radio broadcasters.  The new
 products allow radio broadcasters to seamlessly take their broadcast signal
 online or to upgrade existing online capabilities with exciting new
 applications.
     The radio broadcasting package, the latest in everstream's continuing
 evolution of services, will be presented at the National Association of
 Broadcasters convention April 21st in Las Vegas.
     "We are thrilled to be working with Broadcast Electronics to offer
 traditional radio stations one-stop, immediate access to the web broadcasting
 services and products," said everstream Chief Operating Officer Blake Squires.
 "Our radio broadcasting packages give stations new flexibility in their
 internet presentation as well as new, customized revenue opportunities.  At
 the same time, stations maintain fingertip control of their inventory and have
 immediate access to specific data on the ads and signal performance that has
 previously been difficult to obtain."
     Everstream's encoder (the S3R100) gives radio stations the ability to link
 into their current live broadcast equipment, simultaneously providing:
 
     * A custom branded Internet tuner
     * Information on the artist & song that is playing (w/ album art if
       desired)
     * E-commerce options including links to an existing store or to a default
       store provided by Encite Commerce (optional customized store)
 
     Additionally, the Encoder & Ad Insertion (S3R200) option gives stations
 the ability to insert local ads into the internet version of their broadcasts
 with fingertip immediacy.  Station sales representatives can input both audio
 and banner ads into the everstream system at their desks, and the everstream
 data centers will immediately process and insert it into the next appropriate
 commercial break stream. Station reps can also access specific trafficking
 information, click-through, and usage reporting on-demand.
     "everstream's radio broadcasting package is clearly the most impressive
 offering that we at Broadcast Electronics have come across," said Ray
 Mikilius, VP Studio Systems at Broadcast Electronics.  "The ease of access,
 delivery capabilities, and infrastructure sophistication of this system far
 surpasses others in the marketplace.  That is why we've partnered with them to
 expose our radio customer base to these exciting packages."
     For stations currently not streaming their signal via the internet, or
 simply looking to an enhanced, upgraded internet radio presence, everstream
 offers the Comprehensive Internet Radio package (S3R250).  This package, which
 covers all RIAA fees, includes:
 
     * the S3R100 Encoder
     * the S3R200 Ad Insertion, Ad Traffic System and Ad Reports
     * on-demand Media Reports inclusive of
        - Unique users
        - Average listening time
        - User sessions
        - Total listening hours
        - Ad inventory potential
        - Revenue potential
     * Inclusion in the everstream sales network (a collective team of sales
       representatives throughout the nation), and
     * as a special to the NAB Show, stations can select up to four side
       channels featuring different music formats.
 
     everstream's "My Mixes" personalization product, allowing users to program
 their own personal music mix, is also available with this package.
     everstream will make the Radio Broadcast Package available for sale and/or
 demonstration at the National Association of Broadcasters convention, April
 21-26 in Las Vegas.  It will be available at the everstream booth as well as
 the Broadcast Electronics booth.
     Headquartered in Cleveland, Ohio, everstream is a global leader in
 providing highly personalized - and localized - interactive digital streaming
 solutions.  By partnering with local media companies, everstream provides
 outsourced streaming solutions and/or licensed software for the creation,
 management and distribution of rich media (audio / video).
     The company's cutting-edge digital media model, powered by proven
 experience in e-Technology, broadband deployment, and traditional media,
 positions everstream as the digital media software and system company for
 today, and in the future.
     Broadcast Electronics, Inc. is a global leader in the design, manufacture
 and sales of broadcast automation systems, radio frequency ("RF") transmitters
 and remote broadcasting equipment for the worldwide radio market.  The company
 was founded in 1959 and has been a pioneer in the development of many of the
 leading radio technologies.
 
     TO LEARN MORE VISIT:
     everstream                        Broadcast Electronics:
     www.everstream.com                www.audiovault.com
 
 

SOURCE everstream
    CLEVELAND, April 12 /PRNewswire/ -- everstream, a leading enterprise
 software and systems provider for the management, distribution, and targeting
 of digital media content and advertisements, has announced a partnership with
 Broadcast Electronics, an industry leader in delivery of digital and
 terrestrial radio transmission.  Together, the companies will present new
 product packages designed for traditional radio broadcasters.  The new
 products allow radio broadcasters to seamlessly take their broadcast signal
 online or to upgrade existing online capabilities with exciting new
 applications.
     The radio broadcasting package, the latest in everstream's continuing
 evolution of services, will be presented at the National Association of
 Broadcasters convention April 21st in Las Vegas.
     "We are thrilled to be working with Broadcast Electronics to offer
 traditional radio stations one-stop, immediate access to the web broadcasting
 services and products," said everstream Chief Operating Officer Blake Squires.
 "Our radio broadcasting packages give stations new flexibility in their
 internet presentation as well as new, customized revenue opportunities.  At
 the same time, stations maintain fingertip control of their inventory and have
 immediate access to specific data on the ads and signal performance that has
 previously been difficult to obtain."
     Everstream's encoder (the S3R100) gives radio stations the ability to link
 into their current live broadcast equipment, simultaneously providing:
 
     * A custom branded Internet tuner
     * Information on the artist & song that is playing (w/ album art if
       desired)
     * E-commerce options including links to an existing store or to a default
       store provided by Encite Commerce (optional customized store)
 
     Additionally, the Encoder & Ad Insertion (S3R200) option gives stations
 the ability to insert local ads into the internet version of their broadcasts
 with fingertip immediacy.  Station sales representatives can input both audio
 and banner ads into the everstream system at their desks, and the everstream
 data centers will immediately process and insert it into the next appropriate
 commercial break stream. Station reps can also access specific trafficking
 information, click-through, and usage reporting on-demand.
     "everstream's radio broadcasting package is clearly the most impressive
 offering that we at Broadcast Electronics have come across," said Ray
 Mikilius, VP Studio Systems at Broadcast Electronics.  "The ease of access,
 delivery capabilities, and infrastructure sophistication of this system far
 surpasses others in the marketplace.  That is why we've partnered with them to
 expose our radio customer base to these exciting packages."
     For stations currently not streaming their signal via the internet, or
 simply looking to an enhanced, upgraded internet radio presence, everstream
 offers the Comprehensive Internet Radio package (S3R250).  This package, which
 covers all RIAA fees, includes:
 
     * the S3R100 Encoder
     * the S3R200 Ad Insertion, Ad Traffic System and Ad Reports
     * on-demand Media Reports inclusive of
        - Unique users
        - Average listening time
        - User sessions
        - Total listening hours
        - Ad inventory potential
        - Revenue potential
     * Inclusion in the everstream sales network (a collective team of sales
       representatives throughout the nation), and
     * as a special to the NAB Show, stations can select up to four side
       channels featuring different music formats.
 
     everstream's "My Mixes" personalization product, allowing users to program
 their own personal music mix, is also available with this package.
     everstream will make the Radio Broadcast Package available for sale and/or
 demonstration at the National Association of Broadcasters convention, April
 21-26 in Las Vegas.  It will be available at the everstream booth as well as
 the Broadcast Electronics booth.
     Headquartered in Cleveland, Ohio, everstream is a global leader in
 providing highly personalized - and localized - interactive digital streaming
 solutions.  By partnering with local media companies, everstream provides
 outsourced streaming solutions and/or licensed software for the creation,
 management and distribution of rich media (audio / video).
     The company's cutting-edge digital media model, powered by proven
 experience in e-Technology, broadband deployment, and traditional media,
 positions everstream as the digital media software and system company for
 today, and in the future.
     Broadcast Electronics, Inc. is a global leader in the design, manufacture
 and sales of broadcast automation systems, radio frequency ("RF") transmitters
 and remote broadcasting equipment for the worldwide radio market.  The company
 was founded in 1959 and has been a pioneer in the development of many of the
 leading radio technologies.
 
     TO LEARN MORE VISIT:
     everstream                        Broadcast Electronics:
     www.everstream.com                www.audiovault.com
 
 SOURCE  everstream