Every Day is a Holiday™ with New PEEPS® MINIS™

Iconic Candy Brand Announces First-of-its-Kind PEEPS® MINIS™ Available Year Round

May 01, 2014, 09:17 ET from PEEPS

BETHLEHEM, Pa., May 1, 2014 /PRNewswire/ -- Just Born Quality Confections, makers of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS® brand candies, announced today the introduction of new PEEPS® MINIS™ - the biggest new product launch in the 61 year history of the PEEPS® brand. The iconic PEEPS® marshmallow chick, affectionately known and loved by consumers, will now be available in new snackable mini size chicks 365 days a year, making every day a holiday!

The next "big" thing in candy – PEEPS® MINIS™ are bite-sized marshmallow chicks that come in three delicious flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon. PEEPS® MINIS™ will be available in a convenient resealable 24 count stand-up bag available in the everyday candy aisle.

"PEEPS® entry into the everyday candy category with PEEPS® MINIS™ is the next big step in giving consumers a new way to express their PEEPSONALITY® year round," said Brian Bachrach, Senior Marketing Manager. "Many of our fans grew up loving our iconic chicks and we are now providing an opportunity to enjoy PEEPS® in a size perfect for snacking that is sure to make every day a holiday." 

Consumers can commemorate life's daily celebrations with PEEPS® MINIS™, which can be found in the everyday candy aisle at food, drug and mass retailers nationwide and on www.peepsandcompany.com, beginning on May 1, 2014. PEEPS® MINIS™ are hitting store shelves with a suggested retail price of $3.99.

The new snackable bite size treats are a great way to celebrate that Every Day Is A Holiday™. This product launch will be supported by a robust marketing campaign including television advertising, digital, public relations, social media and in-store activations, The advertising campaign, created by The Terri & Sandy Solution, will feature six 15 second TV spots that bring to life quirky holidays that most consumers might not know existed, including "Static Electricity Day," "Clean off Your Desk Day," and "Take Your Pants for a Walk Day." Each spot shows a "holiday enthusiast" embracing their favorite off-beat holiday and, of course, celebrating with new PEEPS® MINIS™. For more information about PEEPS® MINISplease visit www.marshmallowpeeps.com or www.facebook.com/PeepsBrand.

PEEPS® MINIS B-roll Footage: https://coynepr.sharefile.com/d/s1a3c652666b40d48

About PEEPS®
PEEPS® candies are an iconic marshmallow treat enjoyed throughout the year at special seasonal and holiday occasions. PEEPS® fans can find the marshmallow treats at their favorite retailer and a variety of other branded merchandise and apparel through www.peepsandcompany.com or at any of three PEEPS & COMPANY® retail locations. PEEPS® fans can also visit www.marshmallowpeeps.com and www.facebook.com/PEEPSBrand to stay up-to-date on PEEPS® news and find delicious recipes and fun craft ideas to help them express their PEEPSONALITY®. PEEPS®, a fan favorite since 1953, are manufactured by Just Born Quality Confections.

About Just Born
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

Photo - http://photos.prnewswire.com/prnh/20140430/82701