Excara Introduces ContentCenter for Electrical Industry; Customized to Industry Data Warehouse Specifications

Product Content Management Solution Allows Electrical Manufacturers to Easily

Share Accurate, Up-to-Date Product Content through the IDW



Apr 30, 2001, 01:00 ET from Excara, Inc.

    WASHINGTON, April 30 /PRNewswire/ -- Excara, Inc., a leading provider of
 product content and catalog software solutions for manufacturers, today
 announced here at the National Association of Electrical Distributors (NAED)
 annual meeting a customized version of its ContentCenter(TM) product content
 management and syndication software application for the Industry Data
 Warehouse (IDW).
     This customized version of ContentCenter allows electrical manufacturers
 to manage and syndicate current and comprehensive product information to the
 IDW, allowing participating distributors to import accurate, manufacturer-
 certified content into their business systems.
     The company will be demonstrating its solutions today at Booth #109 at the
 Technology and Software Expo at the Annual Meeting of the NAED, Washington,
 D.C.
     Accurate and complete product information helps customers make the most
 informed purchasing decisions, thus improving customer satisfaction, lowering
 support costs and reducing unwanted returns. Excara's product content
 management solution has been customized to the IDW's Product Descriptor
 Database (PDD), including fields for every kind of product-related information
 being passed between manufacturer and distributor. This includes UPC numbers,
 product names, common names, descriptions, part numbers and prices. In
 addition, it also includes fields for seller class codes and sub-class codes,
 industry class codes, order minimum and order multiple quantities/UOMs,
 length, width, height and corresponding UOMs, MSDS information, price group
 codes, price sheet information, price effective dates, price column codes, and
 price break information.
 
     Key differentiating features of ContentCenter's IDW syndication transform
 include:
     * Scalability -- based on a mission critical database
     * IDW-specific attribute dictionary
     * Data testing and validation, including identifying gaps in data
       necessary for the IDW
     * Ability to send subsets of product/product family information,
       incremental updates, and sub-attribute information (i.e. packaging
       options)
     * Integration with a mission critical content management system with
       ability to track changes at the attribute level to maintain data control
       and integrity
     * Comprehensive logging and auditing capabilities
 
     Other ContentCenter capabilities include:
     * Extracting data from existing ERP, Legacy and other electronic systems
     * Mapping data and creating a comprehensive set of attributes
     * Cleansing data through import and export
     * Maintaining multiple product classifications
 
     The IDW is a repository of product information for the electrical industry
 that provides a centralized management and retrieval of data warehouse
 information. The IDW serves as the foundation for electronic commerce by
 creating a standardized method of defining and sharing product content among
 business partners and their customers.  NEMA and NAED formed the Industry Data
 Exchange Association (IDEA) to build and manage the IDW and IDXchange.
 Together, the IDW and IDXchange will bring down the cost of doing business,
 enhance the competitiveness of IDW members and raise the level of customer
 service.
     "It's critically important that distributors be able to import up-to-date,
 comprehensive product information," said Paul Baier, president and CEO,
 Excara, Inc. "Any e-commerce initiative is hampered if it doesn't start with
 quality product content. ContentCenter facilitates the syndication of current,
 manufacturer-certified product and pricing information to the IDW, helping to
 enhance the flow and availability of quality information between manufacturers
 and resellers."
     "The success of the IDW hinges on the ability of manufacturers to provide
 distributors with access to up-to-date, accurate, and comprehensive product
 data," said Mike Rioux, president of IDEA. "Manufacturers can use Excara's
 ContentCenter to populate the IDW with robust, manufacturer-certified product
 content."
     ContentCenter turns product content into a strategic asset, a resource
 that drives revenue and reduces cost. ContentCenter accomplishes this by
 enabling the efficient syndication of Manufacturer Certified Content(TM) to
 channel partners and by providing the capability to easily maintain and manage
 that content. Channel partners require up-to-date product content, with
 specific structure and attribute information from their manufacturing
 suppliers. Editing, assembling and syndicating product content through
 traditional means is time consuming and costly, inhibiting many manufacturers'
 e-business initiatives. ContentCenter enables manufacturers to support channel
 partners such as Graybar and Cameron & Barkley Company, with current,
 comprehensive, manufacturer-certified product content quickly and easily over
 the Internet.
     ContentCenter completes Excara's innovative end-to-end product content and
 catalog solution. This comprehensive solution suite includes creation of
 Manufacturer Certified Content(TM), product content management and
 syndication, and online catalog. Additionally, Excara's professional services
 organization provides on-site assessment and implementation services to
 maximize customer benefits and minimize implementation time and expense.
 
     About Excara
     Excara, Inc. provides content and catalog solutions specifically for
 manufacturers.  Excara's software and service offerings increase sales and
 reduce operating costs by turning product content into a strategic asset that
 enables manufacturers to better control their brand, sales channels, and
 product information.  The company also offers the Manufacturer Certified
 Content program, which helps customers validate the authenticity, accuracy and
 completeness of branded product content.  Based in Burlington, Mass., Excara
 is backed by leading venture capital firms including Charles River Ventures,
 Sigma Partners, Bessemer Venture Partners and Rho Management.  For more
 information, visit the company's Website at http://www.Excara.com or call
 (866) 283-4977.
 
     Excara, ContentCenter, CommerceCenter, Manufacturer Certified Content, and
 MCC are trademarks of Excara, Inc. in the United States and other countries.
 All other names are used for identification purposes only and may be
 trademarks of their respective owners.
 
      CONTACT INFORMATION:
      Jodi Baier
      Excara, Inc.
      (781) 993-2883
      jbaier@excara.com
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X69472897
 
 

SOURCE Excara, Inc.
    WASHINGTON, April 30 /PRNewswire/ -- Excara, Inc., a leading provider of
 product content and catalog software solutions for manufacturers, today
 announced here at the National Association of Electrical Distributors (NAED)
 annual meeting a customized version of its ContentCenter(TM) product content
 management and syndication software application for the Industry Data
 Warehouse (IDW).
     This customized version of ContentCenter allows electrical manufacturers
 to manage and syndicate current and comprehensive product information to the
 IDW, allowing participating distributors to import accurate, manufacturer-
 certified content into their business systems.
     The company will be demonstrating its solutions today at Booth #109 at the
 Technology and Software Expo at the Annual Meeting of the NAED, Washington,
 D.C.
     Accurate and complete product information helps customers make the most
 informed purchasing decisions, thus improving customer satisfaction, lowering
 support costs and reducing unwanted returns. Excara's product content
 management solution has been customized to the IDW's Product Descriptor
 Database (PDD), including fields for every kind of product-related information
 being passed between manufacturer and distributor. This includes UPC numbers,
 product names, common names, descriptions, part numbers and prices. In
 addition, it also includes fields for seller class codes and sub-class codes,
 industry class codes, order minimum and order multiple quantities/UOMs,
 length, width, height and corresponding UOMs, MSDS information, price group
 codes, price sheet information, price effective dates, price column codes, and
 price break information.
 
     Key differentiating features of ContentCenter's IDW syndication transform
 include:
     * Scalability -- based on a mission critical database
     * IDW-specific attribute dictionary
     * Data testing and validation, including identifying gaps in data
       necessary for the IDW
     * Ability to send subsets of product/product family information,
       incremental updates, and sub-attribute information (i.e. packaging
       options)
     * Integration with a mission critical content management system with
       ability to track changes at the attribute level to maintain data control
       and integrity
     * Comprehensive logging and auditing capabilities
 
     Other ContentCenter capabilities include:
     * Extracting data from existing ERP, Legacy and other electronic systems
     * Mapping data and creating a comprehensive set of attributes
     * Cleansing data through import and export
     * Maintaining multiple product classifications
 
     The IDW is a repository of product information for the electrical industry
 that provides a centralized management and retrieval of data warehouse
 information. The IDW serves as the foundation for electronic commerce by
 creating a standardized method of defining and sharing product content among
 business partners and their customers.  NEMA and NAED formed the Industry Data
 Exchange Association (IDEA) to build and manage the IDW and IDXchange.
 Together, the IDW and IDXchange will bring down the cost of doing business,
 enhance the competitiveness of IDW members and raise the level of customer
 service.
     "It's critically important that distributors be able to import up-to-date,
 comprehensive product information," said Paul Baier, president and CEO,
 Excara, Inc. "Any e-commerce initiative is hampered if it doesn't start with
 quality product content. ContentCenter facilitates the syndication of current,
 manufacturer-certified product and pricing information to the IDW, helping to
 enhance the flow and availability of quality information between manufacturers
 and resellers."
     "The success of the IDW hinges on the ability of manufacturers to provide
 distributors with access to up-to-date, accurate, and comprehensive product
 data," said Mike Rioux, president of IDEA. "Manufacturers can use Excara's
 ContentCenter to populate the IDW with robust, manufacturer-certified product
 content."
     ContentCenter turns product content into a strategic asset, a resource
 that drives revenue and reduces cost. ContentCenter accomplishes this by
 enabling the efficient syndication of Manufacturer Certified Content(TM) to
 channel partners and by providing the capability to easily maintain and manage
 that content. Channel partners require up-to-date product content, with
 specific structure and attribute information from their manufacturing
 suppliers. Editing, assembling and syndicating product content through
 traditional means is time consuming and costly, inhibiting many manufacturers'
 e-business initiatives. ContentCenter enables manufacturers to support channel
 partners such as Graybar and Cameron & Barkley Company, with current,
 comprehensive, manufacturer-certified product content quickly and easily over
 the Internet.
     ContentCenter completes Excara's innovative end-to-end product content and
 catalog solution. This comprehensive solution suite includes creation of
 Manufacturer Certified Content(TM), product content management and
 syndication, and online catalog. Additionally, Excara's professional services
 organization provides on-site assessment and implementation services to
 maximize customer benefits and minimize implementation time and expense.
 
     About Excara
     Excara, Inc. provides content and catalog solutions specifically for
 manufacturers.  Excara's software and service offerings increase sales and
 reduce operating costs by turning product content into a strategic asset that
 enables manufacturers to better control their brand, sales channels, and
 product information.  The company also offers the Manufacturer Certified
 Content program, which helps customers validate the authenticity, accuracy and
 completeness of branded product content.  Based in Burlington, Mass., Excara
 is backed by leading venture capital firms including Charles River Ventures,
 Sigma Partners, Bessemer Venture Partners and Rho Management.  For more
 information, visit the company's Website at http://www.Excara.com or call
 (866) 283-4977.
 
     Excara, ContentCenter, CommerceCenter, Manufacturer Certified Content, and
 MCC are trademarks of Excara, Inc. in the United States and other countries.
 All other names are used for identification purposes only and may be
 trademarks of their respective owners.
 
      CONTACT INFORMATION:
      Jodi Baier
      Excara, Inc.
      (781) 993-2883
      jbaier@excara.com
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X69472897
 
 SOURCE  Excara, Inc.