Expanding Feature Sets and Technological Advances Necessitate Service Assurance, Finds Frost & Sullivan

Jun 01, 2010, 08:30 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., June 1 /PRNewswire/ -- The quality of end-user experience (QoE) and the ability to deliver services to end users seamlessly are the ultimate determinants of customer loyalty. Service Assurance vendors are expected to do well when offering solutions that provide a holistic view of the entire network and complete end-to-end network and applications monitoring.

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New analysis from Frost & Sullivan (http://www.testandmeasurement.frost.com), World Service Assurance Markets, finds that the market earned revenues of $2.80 billion in 2009 and estimates this to reach $4.48 billion in 2014.

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The introduction of long-term evolution (LTE) has given a boost to the service assurance market, as it enables high-bandwidth networks that facilitate new, higher-capacity and less expensive services and content types (voice, video, data, wireless, and numerous multimedia applications).

The increased number of service requirements for multiplay and triple play drives the demand for effective service assurance solutions among customers of voice, video, and data services. The larger the number of services on service providers' (SPs') networks, the greater the need is for service assurance.

It is critical for SPs to monitor all the services in their network, regardless of the reliability of each service. If an SP delivers a solid voice over Internet protocol (VoIP) service, but an unacceptable IP video service, customers are likely switch to a different provider for the entire triple play or multiplay package.

Typically, customer support-related call volume increases by 8 percent after adding an IP television (IPTV) service to a service package due to its improved quality.

"Managing IPTV is challenging because of configuration errors, last mile bridged taps, application servers, network jitter, packet loss, and a number of interoperability issues," says Frost & Sullivan Industry Analyst Olga Yashkova. "Service assurance tools will help service providers resolve problems more quickly or enable them to identify issues before the customer does."

The need for higher bandwidth data applications is driving consumers away from traditional time division multiplexing (TDM) networks to IP-based Ethernet networks. This shift brings with it a different set of monitoring requirements and thereby, a greater need for service assurance solutions.

Considering the number of network technologies available today, it is a constant challenge to ensure that SPs are supporting the breadth of technologies necessary to aid the end-to-end monitoring and management needs of a call or session, across the network.

For instance, technological advancements in the wireless test equipment market for R&D have to outstrip the developments in the wireless market. SPs have to maintain the right amount of network-level support to deliver high QoE, while being affordable.

"Service assurance solutions reduce service providers' operational expenses (OPEX) by reducing the number of truck rolls necessary to fix issues in the field," notes Yashkova. "Effective service assurance solutions provide efficient troubleshooting and proactive monitoring capabilities that help to diagnose and prevent problems."

World Service Assurance Markets is part of the Test & Measurement Growth Partnership Services program, which also includes research in the following markets: World Triple Play and Next Generation Services Test and Monitoring Equipment Market, Market Opportunities for Test Vendors: WiMAX and LTE, World Wireless Test Equipment Market for I&M, World Wireless Test Equipment Market for R&D, and World Network Performance Monitoring and Management Solutions Market for Enterprises. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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World Service Assurance Markets

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