ANN ARBOR, Mich., May 5, 2014 /PRNewswire/ -- Riding a wave of success that already propelled them to the Inc. 500 list of America's fastest-growing privately held companies, C-4 Analytics today announced the official opening of a new office in Ann Arbor, Michigan. Located at 2723 South State Street, Suite 150, the new office brings the C-4 Analytics team closer to the major U.S. automakers and puts them alongside innovators in the digital realm including Google, Microsoft, Facebook and the University of Michigan.
The new location is physical evidence of the innovation and success that has taken C-4 Analytics from a local start-up serving New England clients to a recognized leader in digital marketing with a roster including international clients and a specific automotive practice. By bringing the latest insights and techniques in analytics-driven e-commerce marketing to an industry engaged in lead generation rather than online sales, C-4 Analytics has established itself as one of the preeminent experts in digital marketing, specifically with its automotive practice.
"When we opened our doors in 2009, most auto dealers were still using the newspaper and television to find customers. It was expensive and inefficient, because their customers had moved online," said Michael Weiss, managing partner of C-4 Analytics. "As our clients became leaders in their markets, the automakers took notice. We now represent many of the major international brands in addition to the top auto groups in the country, which led us to choose the Ann Arbor location."
C-4 Analytics is on the doorstep of the Big Three automakers in its new location, but it is also part of an innovation district in Washtenaw County. Neighbors include regional offices for Google and Microsoft, as well as the University of Michigan's U-M Mobility Transformation Center, which is working with U.S. Department of Transportation to fill Ann Arbor's streets with automated, wirelessly connected vehicles by 2021.
The latest technology is also helping C-4 Analytics keep its offices connected. The company already employs a Double Robotics telecommuting robot, affectionately known as C-4PO, which turns a robot iPad into a virtual presence in the office. Ann Arbor employees can use the robot to navigate the halls and attend meetings in person through FaceTime technology on the Apple iPad.
Justin Cook, vice president and general counsel for C-4 Analytics, pointed to the robot and the new office as evidence of the constant innovation that his company needs to stay competitive. "Two years ago, data-driven digital marketing was still a new concept in automotive sales. Today it's a competitive necessity," Cook explained. "As the competition gets more intense, our ability to stay ahead of the curve delivers value to our clients. We need to be where the next great ideas are forming, and the innovation district in Michigan is the place to be."
About C-4 Analytics:
Headquartered in Saugus, Mass., C-4 Analytics is the 69th fastest-growing private company in America, a certified Google Partner and the first company to bring accountability to online marketing with a thoughtful, measurable approach to services like search-engine marketing, digital-media strategy, paid-search management, online-reputation management, behavioral retargeting and social-media strategy. With a dedicated team of business-data analysts, C-4 Analytics delivers real, measurable results to its clients by helping businesses use analytics to identify and track customer-acquisition channels -- and the related costs -- so that they can determine which marketing and advertising streams are most profitable. Find C-4 Analytics online at www.C-4Analytics.com or reach them by phone at 617-250-8888.
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SOURCE C-4 Analytics, LLC