NEW YORK, Aug. 10, 2015 /PRNewswire/ -- Experian Marketing Services, a recognized leader in cloud-based marketing technology, announced the appointment of Pasquale (Pat) Pellegrini, Ph.D., to the newly created role of chief research officer and general manager of the company's Consumer Insights business. With a combination of scientific expertise and a strategic view of the digital media landscape, Pellegrini will lead the measurement science teams in the continuing development of new and innovative research solutions for clients.
"In this role, Pat will focus on continuing to grow our Consumer Insights business by working directly with our clients to understand their current and emerging needs fully and then connect our data, intellectual assets and people to provide them with the best solutions possible," said Nigel Wilson, managing director of Consumer Insights at Experian Marketing Services. "Pat is a well-respected research industry veteran, and his leadership will play a key role in advancing our measurement science methodologies to ensure data-quality performance and innovation for our clients."
This newly created role furthers Experian's investment in its data and intellectual assets. Pellegrini and his team will work to identify and further develop cross-channel consumer insight solutions that apply measurement science to connect consumer decisions, behaviors, attitudes and preferences. He also will further Experian's industry leadership in organizations such as the Media Rating Council, American Association for Public Opinion Research, and ESOMAR.
"The market has shifted, and marketing and advertising are anchored in digital media, which requires new and different ways to measure consumer behavior and the motivation behind it," said Pellegrini. "I was attracted by the opportunity to work with two tremendous data sets in Simmons and Hitwise while also working with a talented team of people to help advance the industry and the way we understand consumers."
Pellegrini was most recently executive vice president at GfK Custom Research North America, where he led the Digital Market Intelligence and Media & Entertainment teams in maintaining thought leadership and driving innovation in digital research. He has contributed award-winning and highly regarded research papers in the areas of mobile advertising strategy, online measurement methodology, passive media measurement and survey research methodology. Pellegrini has held leadership positions at the Weather Network, comScore, Arbitron (now Nielsen Audio), TNS Media Research (now Kantar), and BBM Canada (now Numeris).
Pellegrini holds a Ph.D. from State University of New York at Buffalo and Master of Science and Bachelor of Arts degrees from McMaster University.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry's highest-rated client services team and the world's largest consumer database, we provide more than 10,000 brands in over 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2014, we were named by Forbes magazine as one of the "World's Most Innovative Companies."
We employ approximately 17,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
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