ExperTelligence's Subsidiary, ExperClick, Forms Executive Advisory Board; Industry Experts to Advise Real-Time Targeted Advertising Hub

Apr 25, 2001, 01:00 ET from ExperTelligence, Inc.

    SANTA BARBARA, Calif., April 25  /PRNewswire/ -- ExperTelligence Inc.
 (Nasdaq: EXGP), today announced that its subsidiary, ExperClick, has formed
 its Executive Advisory Board.  ExperClick.com is a neutral, third party
 marketplace ("hub") that facilitates the sale of all forms of Internet
 advertising, and adds value to transactions by providing targeting information
 in real-time.  The ExperClick Advisory Board, which is comprised of highly
 respected experts in the fields of advertising sales, publishing and media
 buying, will provide the critical vision and discipline necessary for the
 innovation and sustained growth of the company.  The Company plans to have
 seven members on its Advisory Board.  ExperClick.com is poised to launch
 July 1, 2001.
     "ExperClick is very fortunate to have access to this expertise," said
 Denison Bollay, President and CEO of ExperTelligence.  "The members of the
 ExperClick Advisory Board constitute a broad array of talent in the online
 advertising industry.  Their knowledge and consultation will prove invaluable
 for improving our real-time advertising hub technology and identifying new
 opportunities to serve current and prospective customers."
 
     The first ExperClick Advisory Board Members include:
     --  Eric Belcher, Sr. VP of Sales and Marketing for Indimi
     --  Chris Jaeb, Founder of Broadcast.com and eAds
     --  Jesse Levine, President and CEO, Los Angeles Times Syndicate
         International and Vice President, Int'l Syndication, Tribune Media
         Services
     --  David Safran, Vice President Advertising Sales for Burly Bear Network
 
     Eric R. Belcher is Sr. Vice President of Sales and Marketing for Indimi
 Inc., which is a marketing intelligence firm that includes InfoBeat, AdTools
 Inc., DailyRating.com and SignUpQuick.com.  Mr. Belcher's prior Internet sales
 and marketing experience includes "TheSpot," Hollywood.com, and InfoBeat, the
 world's leader in e-mail news and information.  Mr. Belcher has over 20 years
 in management, marketing, promotion and sales, a background that includes
 experience in entertainment, publishing and new media.  He started in the
 marketing departments of Columbia Pictures, and then Embassy Pictures,
 followed by senior management positions at ABC Television, 20th Century Fox
 and DMB&B advertising agency where he headed the NBC and Paramount Pictures
 accounts.  In 1992, he led the western division advertising sales team for USA
 Today.
     Cameron C. (Chris) Jaeb was the founder of AudioNet (renamed
 Broadcast.com).  In 1996 Broadcast.com became the leading aggregator of audio
 and video online content and developed the largest distribution network for
 real-time programming on the Net.  AudioNet was the first entity to broadcast
 college and professional sporting events online in real-time.  Mr. Jaeb
 created the initial contracts and acquired the broadcast rights for these
 services.  Broadcast.com later underwent a successful IPO and was sold to
 Yahoo shortly after going public.  In November of 1995 he started eAds, the
 first fee-per-click advertising company on the Net.  eAds sold advertising to
 a wide range of Internet advertisers, including Microsoft, CNN/SI, ESPN, CNET,
 Excite, Ask Jeeves, Compaq, and others.  Its network of over 18,000 webmasters
 generated 200 million impressions per month worldwide.  He is currently
 working with certain charities to use the Internet to help promote their
 causes.
     Jesse Levine is President and CEO of Los Angeles Times Syndicate
 International and Vice President of International Syndication Tribune Media
 Services.  Mr. Levine has extensive knowledge of the world's newspaper,
 magazine and media business with 23 years of experience in the print
 syndication, new media and licensing business; 5 years at the New York Times
 Syndicate (NYTS) and 18 years at the Los Angeles Times Syndicate (LATS).  He
 began his career with the NYTS, a subsidiary of the New York Times Company, as
 a regional sales representative in 1977 and became the Executive Vice
 President where he served from 1978 to 1982.  Mr. Levine launched the LA Times
 Syndicate International (LATSI), a start-up syndication division in New York
 specializing in international syndication in 1983.  Today LATSI is the largest
 print syndication business in the world.  In 1989, Mr. Levine was promoted to
 President and COO of LATS and in 1994, he was promoted to President and CEO of
 LATS.
     David Safran is Senior Vice President of Advertising Sales for Burly Bear
 Network, a next generational media and marketing company where he manages the
 sales and business development department.  A veteran in traditional media and
 the Internet, Mr. Safran has led national advertising sales teams for a number
 of leading media companies.  The executive ran advertising sales for Hollywood
 Online, a division of Times Mirror.  At Classic Sports Network, Safran built
 the advertising sales infrastructure at the cable startup and ultimately
 served as the Vice President of Advertising sales at ESPN after its
 acquisition of Classic Sports.  Prior to Classic Sports he rose through the
 ranks of NBC to become Director of Marketing and Business Development for the
 network.  Ultimately Safran moved to NBC's cable group and served as Director
 of Sales at CNBC.
 
     About ExperTelligence
     ExperTelligence, Inc. (Nasdaq: EXGP) creates proprietary technology that
 is the basis for the Company's products, services and the businesses that it
 develops for the Internet.  Please visit http://www.expertelligence.com for
 further information.
 
     ExperTelligence, Inc., 25 E. Ortega Street, Santa Barbara, CA 93101.
 Tel: (805) 962-2558. Fax: (805) 962-5188. Web:(http://www.expertelligence.com)
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X38287357
 
 

SOURCE ExperTelligence, Inc.
    SANTA BARBARA, Calif., April 25  /PRNewswire/ -- ExperTelligence Inc.
 (Nasdaq: EXGP), today announced that its subsidiary, ExperClick, has formed
 its Executive Advisory Board.  ExperClick.com is a neutral, third party
 marketplace ("hub") that facilitates the sale of all forms of Internet
 advertising, and adds value to transactions by providing targeting information
 in real-time.  The ExperClick Advisory Board, which is comprised of highly
 respected experts in the fields of advertising sales, publishing and media
 buying, will provide the critical vision and discipline necessary for the
 innovation and sustained growth of the company.  The Company plans to have
 seven members on its Advisory Board.  ExperClick.com is poised to launch
 July 1, 2001.
     "ExperClick is very fortunate to have access to this expertise," said
 Denison Bollay, President and CEO of ExperTelligence.  "The members of the
 ExperClick Advisory Board constitute a broad array of talent in the online
 advertising industry.  Their knowledge and consultation will prove invaluable
 for improving our real-time advertising hub technology and identifying new
 opportunities to serve current and prospective customers."
 
     The first ExperClick Advisory Board Members include:
     --  Eric Belcher, Sr. VP of Sales and Marketing for Indimi
     --  Chris Jaeb, Founder of Broadcast.com and eAds
     --  Jesse Levine, President and CEO, Los Angeles Times Syndicate
         International and Vice President, Int'l Syndication, Tribune Media
         Services
     --  David Safran, Vice President Advertising Sales for Burly Bear Network
 
     Eric R. Belcher is Sr. Vice President of Sales and Marketing for Indimi
 Inc., which is a marketing intelligence firm that includes InfoBeat, AdTools
 Inc., DailyRating.com and SignUpQuick.com.  Mr. Belcher's prior Internet sales
 and marketing experience includes "TheSpot," Hollywood.com, and InfoBeat, the
 world's leader in e-mail news and information.  Mr. Belcher has over 20 years
 in management, marketing, promotion and sales, a background that includes
 experience in entertainment, publishing and new media.  He started in the
 marketing departments of Columbia Pictures, and then Embassy Pictures,
 followed by senior management positions at ABC Television, 20th Century Fox
 and DMB&B advertising agency where he headed the NBC and Paramount Pictures
 accounts.  In 1992, he led the western division advertising sales team for USA
 Today.
     Cameron C. (Chris) Jaeb was the founder of AudioNet (renamed
 Broadcast.com).  In 1996 Broadcast.com became the leading aggregator of audio
 and video online content and developed the largest distribution network for
 real-time programming on the Net.  AudioNet was the first entity to broadcast
 college and professional sporting events online in real-time.  Mr. Jaeb
 created the initial contracts and acquired the broadcast rights for these
 services.  Broadcast.com later underwent a successful IPO and was sold to
 Yahoo shortly after going public.  In November of 1995 he started eAds, the
 first fee-per-click advertising company on the Net.  eAds sold advertising to
 a wide range of Internet advertisers, including Microsoft, CNN/SI, ESPN, CNET,
 Excite, Ask Jeeves, Compaq, and others.  Its network of over 18,000 webmasters
 generated 200 million impressions per month worldwide.  He is currently
 working with certain charities to use the Internet to help promote their
 causes.
     Jesse Levine is President and CEO of Los Angeles Times Syndicate
 International and Vice President of International Syndication Tribune Media
 Services.  Mr. Levine has extensive knowledge of the world's newspaper,
 magazine and media business with 23 years of experience in the print
 syndication, new media and licensing business; 5 years at the New York Times
 Syndicate (NYTS) and 18 years at the Los Angeles Times Syndicate (LATS).  He
 began his career with the NYTS, a subsidiary of the New York Times Company, as
 a regional sales representative in 1977 and became the Executive Vice
 President where he served from 1978 to 1982.  Mr. Levine launched the LA Times
 Syndicate International (LATSI), a start-up syndication division in New York
 specializing in international syndication in 1983.  Today LATSI is the largest
 print syndication business in the world.  In 1989, Mr. Levine was promoted to
 President and COO of LATS and in 1994, he was promoted to President and CEO of
 LATS.
     David Safran is Senior Vice President of Advertising Sales for Burly Bear
 Network, a next generational media and marketing company where he manages the
 sales and business development department.  A veteran in traditional media and
 the Internet, Mr. Safran has led national advertising sales teams for a number
 of leading media companies.  The executive ran advertising sales for Hollywood
 Online, a division of Times Mirror.  At Classic Sports Network, Safran built
 the advertising sales infrastructure at the cable startup and ultimately
 served as the Vice President of Advertising sales at ESPN after its
 acquisition of Classic Sports.  Prior to Classic Sports he rose through the
 ranks of NBC to become Director of Marketing and Business Development for the
 network.  Ultimately Safran moved to NBC's cable group and served as Director
 of Sales at CNBC.
 
     About ExperTelligence
     ExperTelligence, Inc. (Nasdaq: EXGP) creates proprietary technology that
 is the basis for the Company's products, services and the businesses that it
 develops for the Internet.  Please visit http://www.expertelligence.com for
 further information.
 
     ExperTelligence, Inc., 25 E. Ortega Street, Santa Barbara, CA 93101.
 Tel: (805) 962-2558. Fax: (805) 962-5188. Web:(http://www.expertelligence.com)
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X38287357
 
 SOURCE  ExperTelligence, Inc.