Exude Lipstick Revolutionizes the Beauty Industry with Innovative Applicator, Advanced Formula and Sought-After Color Palette

Style Expert Rachel Zoe Brings High Fashion and Glamour to Lipstick

Aug 04, 2011, 16:01 ET from Exude Lipstick

NEW YORK, Aug. 4, 2011 /PRNewswire/ -- Exude Lipstick has successfully launched and is now modernizing the way women wear lipstick. Endorsed by style expert Rachel Zoe, the product appeals to the millions of women who welcome the glamour of lipstick, but know that until now the process of putting on lipstick has been anything but glamorous.

(Photo: http://photos.prnewswire.com/prnh/20110804/NY47801 )

Key to the brand's design is a revolutionary new crystal applicator which is sophisticated, smart, and chic. The applicator releases the perfect amount of lipstick each user needs. It also retains its shape over time, so women will never have to worry about their lipstick wearing down, melting or crumbling.

Exude Lipstick is currently available exclusively at www.exudelipstick.com with Rachel Zoe as its brand ambassador. Both lip creme and lip gloss versions are offered in the most popular shades and colors.

"Between the alluring color palette and the worldwide patented applicator technology, we are confident Exude will make a large splash in the marketplace," explains Diane Breidenbach, a Co- Founder of Exude.

Enhanced with a smooth hint of mint scent, and new, complex formula, the lip creme is available in 9 colors: coral, cranberry, rosy brown, nude, brown, bronze, plum, red, and pink. The creme's lush finish comes from the custom formula of vitamin E & C in a creamy Elastic Gel. This exceptional formula is light weight, comfortable and moisturizing.  The lip gloss is available in 5 colors: crimson, brown, clear, dusty pink, and scarlet red. The custom smooth, not sticky, gloss formula hydrates your lips with an anti-aging complex of Omega-3 and Omega-6 essential fatty acids, and Goji Berry and vitamin E to protect against oxidation. Both product styles are dressed in a sleek yet chic soft touch white case and retail for $29.00.  

Exude lipstick is as smart as it is beautiful- exactly like the women who will wear it.


Exude Lipstick was invented by cosmetics industry veterans Diane Breidenbach and Laurence Mille. They had extensive conversations with industry experts who pointed out the problems with existing lipstick and lip gloss products. Following years of testing and intensive design work, they have created Exude Lipstick, a lipstick for the 21st century woman.  Breidenbach and Mille hold worldwide patent protection for this product and are no strangers to the beauty field. They are the inventors of numerous patents and are poised to once again revolutionize the cosmetics industry with Exude Lipstick.


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SOURCE Exude Lipstick